Brand Management Marketing

							                                   Brand Management
                                      & Marketing
                 * The only brand                        * Pioneering online
                 strategy book on                        business analysis for the
                 successfully targeting                  luxury goods industry
                 virtual communities
                                                         * Author of bestselling
                 * There is still a lot of               Luxury Fashion Branding:
                 media interest in virtual               5,000+ copies sold to date
                 communities like Second
                 Life                                    * Traces the evolution
                                                         of online marketing and
                 * The author is a well                  offers tactics for the
                 known brand consultant                  future
                 to multinational
                 companies, and author
                 of successful book and
                 regular articles




                 * Explores connections                  * Offers a theoretical
                 between corporate                       as well as a practical
                 brands, reputation,                     understanding of sensory
                 perceptions and image,                  marketing - using all five
                 and shows how                           human senses in marketing
                 reputation can be                       campaigns
                 enhanced and brand
                 equity strengthened                     * Sensory marketing is
                                                         becoming increasingly
                 * Written by a leading                  important as firms strive
                 international PR expert                 to connect with customers
                                                         in a more personal and
                 * Includes examples of                  intimate way
                 brands with stamina, like
                 Coca-Cola, and others,                  * Awarded ‘The Marketing
                 like PanAm, that lost their             Book of the Year 2008’
                 reputation                              from The Swedish
                                                         Marketing Federation




Also publishing in 2009: Luxury Now by Uche Okonkwo, The Playboy Brand
by Susan Gunelius and Building Brand Authenticity by Michael Beverland.


               www.palgrave.com/business
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