Melanie Healey has been promoted to group
president of Procter & Gamble’s North Ameri-
can business. She moves from her current role
as P&G’s group president-feminine and health
care. The transition is expected to take place MELANIE HEALEY STANLEY BARSHAY KRISHNAKUMAR DAVEY
October 1st. Also at P&G, Bernhard Glock,
long-time vice president of global media and
communication, has retired. Dina Howell, for- Former Walmart VP and divisional manager of
mer shopper-marketing chief, and Stewart OTC merchandise Chuck Fehlig was named as
Atkinson, senior purchasing executive, will split chief merchandising officer and partner of
Glock’s duties. Blue Ocean Innovative Solutions, a new con-
sulting firm specializing in the pharmaceutical,
Upon completion of Merck’s acquisition of pharmacy, and healthcare industries.
Schering-Plough, Stanley Barshay of Schering-
Plough will lead the consumer healthcare divi- Ogilvy Healthworld promoted Gloria Gibbons
sion on an interim basis until a permanent and Donna Tuths to joint worldwide CEOs.
Gibbons was the president of Ogilvy Health- ED SEE
leader is found. Krishnakumar Davey, Ph.D,
has moved from partner at Oliver Wyman to world, and Tuths was president of Ogilvy
Information Resources Inc. (IRI). As a senior Healthworld North America. The two will man-
partner, Dr. Davey will lead growth initiatives age the globalization of healthcare marketing
and focus on next generation analytics. Joining in Ogilvy’s portfolio.
Dr. Davey as a senior partner at IRI is Ed See, Rodale named Bill McGarry online advertising
formerly chief operating officer at Marketing director of Men’s Health and Women’s Health.
Management Analytics (MMA). He will work He previously was national digital sales direc-
with Dr. Davey on key accounts to obtain deep- tor at The Atlantic, and also held sales positions
er shopper and consumer insights. at Condé Nast Media Group, The New Yorker,
and Mediaspace Solutions. BRIDGET STACK
AGENCIES / MEDIA
Meredith promoted Andy Sareyan to chief
Leading a Digitas expansion into Boston are
brand officer of the National Media Group.
Kirk Williamson, SVP/marketing, and Michael
Sareyan will remain as president of Better
Tiedemann, SVP/creative, who will serve as the
lead marketing and creative executives in the Homes and Gardens and an executive vice pres-
new office. Williamson joins Digitas from the ident of the group. His previous positions
New England Consulting Group. Tiedemann has include president of Entertainment Weekly
worked at the agency for 10 years. and president of The Parenting Group.
San Francisco-based digital agency Organic Steven Pleshette Murphy has stepped down
named Ben Arno vice president of engage- as president and chief executive of Rodale.
ment management, leading the agency’s Proc- Chairman Maria Rodale, granddaughter of
ter & Gamble worldwide account. Arno previ- founder J.I. Rodale, succeeds Murphy as chief
ously worked with Johnson & Johnson and executive.
Unilever as global business director at DDB
Chicago-based agency Cramer-Krasselt has
hired Bridget Stack as its new senior vice
Courtney Mason, newly hired account planner president, director of consumer engage-
at AbelsonTaylor, will work on the agency’s OTC ment/media. Stack joins the agency from Pub-
pediatric nutritional accounts. Mason was in the licis Groupe’s Oral-B business where she was
Chicago offices of DraftFCB, where she was a senior vice president, global communications
strategic planner working on consumer brands. planning director. KIRK WILLIAMSON
8 OTCPERSPECTIVES.COM OCTOBER 2009