2009 Marketing Media Network

Document Sample
2009 Marketing Media Network Powered By Docstoc
					             CONTENTS
       (Click And Go To Any Section)



     2009 Database Trends
  and Applications' Marketing
        Media Network

  I. Market Dynamics
                                         2009 Marketing Media Network
  II. Target Market Identification

 III. Integrated, Multimedia
      Contact

 IV. DBTA Research

  V. DBTA Magazine & Editorial
     Calendar

 VI. DBTA Online

VII. DBTA Email Newsletters

VIII. DBTA Multimedia
      Advertorial Programs

 IX. DBTA White Papers

 X. Rates & Production Specs           Integrated Media Solutions Connecting You With
                                                INFORMATION MANAGEMENT
 XI. Unisphere Media L.L.C.
                                                      Decision Makers
2009 Marketing Media Network




                                                                                       I. Enterprise Information
                                                                                             Management:
                                                                                        An Expanding Market Of Opportunity




                                                 Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 2
                 The Enterprise Information Management Market:
                      Driven By The Increasing Need To Use Information To Solve
                            Ever More Complex, Organization Wide Issues
DY N A M I C S




                                                      Growth In Transactional Imperatives:
                                                         •	 eCommerce
                                                         •	 Traditional Commerce

                                                      Enterprise Applications:
                                                         •	 Supply Chain Management
                                                         •	 CRM
                                                         •	 ERP
MARKET




                                                      Business Intelligence & Analytics:
                                                        •	 Reporting
                                                        •	 Business Performance Management
                                                        •	 Dashboards
                                                        •	 Text Analytics

                                                      Information Integration:
                                                         •	 Structured and Unstructured
                                                         •	 XML
                                                         •	 SOA
                                                         •	 Web Services




                                                                                             continued ...
                                                                                                             3
                          Additional Drivers Of Investments In Enterprise Information Management ...
DY N A M I C S




                                                                                                    Regulatory Compliance:
                                                                                                    C-suite executives recognize there is now both
                       Regulatory                                                                   corporate and personal liability in dealing with
                       Compliance                                                                   federal compliance regulations ...
                                                                                                        •	 Corporate governance (Sarbanes-Oxley, etc.)
                                                                                                        •	 Data security
                                                                                                        •		Privacy issues
                                                                                                        •		Completeness/accuracy of records
MARKET




                                                                                                        •		And more
                                                                                                    To comply, organizations are transitioning from
                                                                                                    manual information handling to data management
                                                                                                    systems. Today, expenditures on database initiatives
                                                                                                    are not viewed as discretionary. Investments must be
                                                                                                    budgeted and projects executed.

                                                                                                      Sarbanes Oxley Act                                                  58%
                                                                                                      HIPPA                                    37%
                                                                                                                    Federal Infor. Security Mgmt. Act 10%
                                                                                                                    Local/Regional Mandates        9%

                                                               LEADING MANDATES                                     Personal Infor. Protection Act (Canada)        9%
                                                            That Drive Investments In                         USA Patriot Act 6%
                                                                Enterprise Databases                      Gramm-Leach-Bliley Act 3%
                                                                                                         Basel II       2%
                                                                                                              Other 6%
                                                                                                              Not Yet Affected 6%
                                                                                                      Don’t Know                     24%


                 Source: "Beyond Compliance: Business Benefits Emerge from New Processes"; 2006; Unisphere Media, LLC in partnership with The Oracle Applications User Group (OAUG)
                                                                                                                                                                                      4
                    As The Reliance On Enterprise Data Assets Expands,
                 Information Management Grows Vastly More Challenging
DY N A M I C S
MARKET




                       •	 Extraordinary Acceleration Of The Quantity Of Data
                       •	 Management Of Multiple Data Repositories
                       •	 Management Of Different Database Systems
                       •	 Incorporating Unstructured Data (Emails, Images, etc.)
                       •	 Compliance And Data Privacy Issues
                       •	 Impacting Multiple Operational Areas




                                                                                   5
                 Information Management Decision Makers:
                 Because Enterprise Data Assets Impact Multiple Operational Areas,
                 Decision Making Involves Cross-Functional Product Buying Groups
DY N A M I C S




                               The Application Of Database Assets
                    Frequently Affects A Wide Range Of Interrelated Operations



                                                Corporate
                                              Administration
MARKET




                                                                Business
                                    Finance                    Development

                         Legal
                                                                                R&D


                  Purchasing                                                    Production/
                                                                               Manufacturing


                       HR
                                                                             Marketing

                               Information
                                 Systems                          Sales

                                               Distribution




                                                                                               6
                          To Sell Information Management Solutions,
                  Vendors Must Make Repeated Contact With All Crossfunctional
                 Information Management Decision Makers
DY N A M I C S




                                                             DECISION MAKERS REPRESENT
                                                            FIVE MAJOR FUNCTIONAL AREAS


                                                          1. Information Systems Management:
                                                             IS/IT mgmt., directors

                                                          2. Database Professionals:
MARKET




                                                             database architects, specialists,
                                                             analysts, programmers

                                                          3. Application Professionals:
                                                             application mgmt., application
                                                             development specialists,
                                                             project mgmt.

                                                          4. Senior Corporate Executives:
                                                             CEOs, presidents, partners, CIOs,
                                                             CFOs, CTOs, VPs of CRM, VPs of
                                                             Business Intelligence

                                                          5. Line Managers:
                                                             administration, finance, HR,
                                                             marketing, sales, engineering,
                                                             manufacturing, etc.




                                                                                                 7
                    Information Management Decision Makers
                 Have Responsibility For All Aspects Of Database Management Integration
DY N A M I C S




                                      •	 Identifying Needs
MARKET




                                      •	 Planning
                                      •	 Developing Budgets
                                      •	 Determining Vendors To Review
                                      •	 Evaluating/Testing Solutions
                                      •	 Negotiating With Vendors
                                      •	 Making Final Product/Vendor Decisions
                                      •	 Implementing Solutions
                                      •	 Managing Systems
                                      •	 Monitoring Success/Failure
                                      •	 Altering/Upgrading Systems




                                                                                          8
 2009 Marketing Media Network




                                                                               II. Target Market Identification:
                                                                                        Efficient Reach Of Those Who Control
                                                                                                 Today's Buying Power




                                                  Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 9
                                                             The Target Market Identification Process:
                                                                  Exhaustive Screening Of Individual Organizations
                                                                   And Professionals For Database Buying Power
                              TARGET MARKET IDENTIFICATION
TA R G E T M A R K E T I D E N T I F I C AT I O N




                                                                                     To Be Considered For The "DBTA" Database
                                                                                     (135,300+), Professionals Are Screened In
                                                                                     One Or More Of The Following Ways:
                                                              QUALIFIED:
                                                                                         1. Personal purchasing authority for database solutions.
                                                               Database
                                                             Buying Power                2. Database brands installed.
                                                                                         3. Operating systems installed.
                                                                                         4. Job function.

                                                                                         5. User group membership.




                                                                      A Significant Portion Of The "DBTA Database"
                                                             Are Qualified Members Of These Database-Related User Groups:




                                                                                                                                                    10
                                                                                Efficient Reach Of The RIGHT ORGANIZATIONS ...
                                                                                                                                                                                                       DBTA
                                                                        Those Actively Using Enterprise Information Management Solutions
                              TARGET MARKET IDENTIFICATION
TA R G E T M A R K E T I D E N T I F I C AT I O N




                                                                                       Operating Systems                                                     Database Brands
                                                                                           Installed                                                             Installed


                                                                Windows Server                                           83.7%      MS SQL Server                                                    75.5%


                                                                Linux                                            41.1%              Oracle                                                   60.4%


                                                                Sun Solaris                            32.1%                        IBM DB2                                          32.8%


                                                                Unix (all others)                    31.3%                          Sybase                  17.7%


                                                                                                   IBM Mainframe, OS400 26.6%                         Informix 12.7%


                                                                                                                                                MultiValue 7.5%


                                                                                                                                            Teradata 6%


                                                             Source: DBTA magazine, publisher's own data, 2008                   Source: DBTA magazine, publisher's own data, 2008


                                                                                                                                                                                                              11
                                                                                Efficient Reach Of The RIGHT ORGANIZATIONS ...
                                                                                                                                                                          DBTA
                                                                        Those Actively Using Enterprise Information Management Solutions
                              TARGET MARKET IDENTIFICATION
TA R G E T M A R K E T I D E N T I F I C AT I O N




                                                                                                                 Businesses And Industries Reached

                                                                                                               3%                  6%
                                                                                                           VARs, VADs,            Other
                                                                                                        system integrators
                                                                                       2%
                                                                                     Utilities                                                   15.8%
                                                                                                                                           Banking, financial
                                                                                 5.9%                                                     services, securities
                                                                           Telecomm., ISPs,                                                   & insurance
                                                                          data comm., media

                                                                        8.4%
                                                                    Manufacturing
                                                                     (all types)                                                                          31.1%
                                                                                                                                                    Computer services,
                                                                                     7.2%                                                          computer consulting,
                                                                                   Healthcare                                                     data processing, ASPs


                                                                                                      8.3%
                                                                                                   Government

                                                                                                                        5.9%
                                                                                                                      Education                    6.4%
                                                                                                                                               Distribution,
                                                                                                                                          retailing, wholesaling

                                                             Source: DBTA magazine, publisher's own data, 2008
                                                                                                                                                                                 12
                                                                                             Efficient Reach Of The RIGHT PROFESSIONALS ...
                                                                                                                                                                                DBTA
                                                                                                  Information Management Decision Makers
                              TARGET MARKET IDENTIFICATION
TA R G E T M A R K E T I D E N T I F I C AT I O N




                                                                                                          Personal Purchasing Authority
                                                                                              For Databases & Related Products, Services, Applications

                                                                                     Personal Involvement                                      How Professionals Are Involved
                                                                               In Database Purchasing Decisions                                   In Database Purchasing



                                                                                                                               RECOMMEND
                                                                                                                               Products For Purchase                            84.6%




                                                                                                                               EVALUATE                                         82.4%
                                                                                                                               Products/Technologies

                                                                                                      100%
                                                                                                   Involved In
                                                                                                  The Database
                                                                                                                               FINAL
                                                                                               Purchasing Process
                                                                                                                               Purchasing                29.9
                                                                                                                               Decisions




                                                             Source: DBTA magazine, publisher's own data, 2008             Source: DBTA magazine, publisher's own data, 2006
                                                                                                                                                                                        13
                                                                                              Efficient Reach Of The RIGHT PROFESSIONALS ...
                                                                                                                                                                                            DBTA
                                                                                                   Information Management Decision Makers
                              TARGET MARKET IDENTIFICATION
TA R G E T M A R K E T I D E N T I F I C AT I O N




                                                                                                                                    Job Functions Reached



                                                                  IS Management                                                                          25.1%

                                                                                                                                                                         79.9%
                                                                  Database Specialists, Analysts, Programmers                                                    32.4%   IS Mgmt. &
                                                                                                                                                                         IS Professionals


                                                                  Application Mgmt./Professionals1                                           22.4%



                                                                  Corporate Mgmt.2                                              13.5%
                                                                                                                                           20.1%
                                                                                                                                           Corporate &
                                                                                                                                           Line Mgmt.
                                                                  Line Mgmt.3               6.6%




                                                             Source: DBTA magazine, publisher's own data, 2008
                                                             1
                                                              Application management, application development, project management
                                                             2
                                                              Presidents, CEOs, partners = 12%; CIOs, CFOs, CTOs, VP CRMs = 4%
                                                             3
                                                              Finance, administration, marketing, engineering, other
                                                                                                                                                                                                   14
 2009 Marketing Media Network




                                                                                 III. Build Your Brand Through
                                                                                      Integrated, Multimedia
                                                                                          Market Contact



                                                  Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 15
                                                                           DBTA's Marketing Media Network:
                                                                           Use An Extensive Range Of Communications Media
                                                                        To Properly Brand Your Product And Generate Sales Leads
D B TA ' s M A R K E T I N G M E D I A N E T W O R K




                                                                                   Achieve All The Dynamics
                                                                           Required To Brand Your Product Effectively
                                                       •		Build Awareness Of Your Brand                         •		Create Preference For Evaluating Your Product

                                                       •		Create The Proper Perceptions                         •		Generate Sales Leads

                                                       •	 Position Your Solution Versus Competitors


                                                                                                         Custom
                                                                                                      Market Research
                                                                                   Magazine
                                                                                  Advertising                                    Custom
                                                                                                                               Publications


                                                                              Web
                                                                            Marketing

                                                                                                                               Multimedia
                                                                                    Email                                      Advertorial
                                                                                  Newsletters                                   Programs

                                                                                                           Email
                                                                                                      Direct Response




                                                                                                                                                                   16
                                                        Use The DBTA Media Network To                       The DBTA "Network"
                                                       Craft The Correct Balance Of Reach,                Enables You To Create The
                                                        Frequency, Depth Of Impression,                    Optimum Marketing Mix
                                                              And Cost Per Contact                           For Your Product --
                                                       Highest-Yield Customers/Prospects                 One That Properly Integrates
D B TA ' s M A R K E T I N G M E D I A N E T W O R K




                                                                                                      THE FOUR MARKETING VARIABLES
                                                                                                      1. RANGE Of Market Contact: Achieve the proper
                                                                                                         blend of "reach" -- universe-wide branding
                                                                                                         PLUS greater concentration on your smaller
                                                                                                         circle of target customers and prospects.
                                                                            CUSTOM
                                                                          PUBLICATIONS                2. FREQUENCY Of Contact: Use repeated contact
                                                                          • White Papers,                to keep your product top-of-mind marketwide
                                                                           Supplements,
                                                                                                         ... then make even more frequent contact with
                                                                         Email Newsletters
                                                                                                         prime prospects.
                                                                           EXPERT
                                                                       MARKET RESEARCH                3. DEPTH Of Contact: The more important the
                                                                                                         prospect, the more detailed the content should
                                                                          MULTIMEDIA
                                                                   ADVERTORIAL PROGRAMS
                                                                                                         be, the more time prospects should spend with
                                                                      • Print + Online + Email           your message, and the more lasting the
                                                                    • Advertising + Advertorials         impression.
                                                                      EMAIL NEWSLETTERS
                                                                   • Sponsorships Of Publications     4. INVESTMENT Per Contact: Use broader based
                                                                   That Have Compatible Editorial        media to deliver brief, impactful messages
                                                                                                         marketwide at the lowest cost. Then, invest in
                                                                       ONLINE MARKETING
                                                                                                         higher cost per contact with media that build
                                                                         • Sponsorships
                                                                          • Advertising                  even stronger relationships with higher yield
                                                                                                         prospects.
                                                                    EMAIL DIRECT RESPONSE
                                                                 • Email Blasts To Target Audiences

                                                                    MAGAZINE ADVERTISING
                                                                 • Tabloid Stopping Power & Impact
                                                                       • 12 Contacts Per Year


                                                          The Universe Of Customers/Prospects

                                                                                                                                                          17
 2009 Marketing Media Network




                                                                                 IV. Custom Market Research:
                                                                                           •		To Gain Marketing Intelligence
                                                                                         •		To Fuel Custom Marketing Media
                                                                                        •		To Sponsor Major Market Research




                                                  Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 18
                                                      CUSTOM MARKET RESEARCH:
                                                            Gather Insights That Accelerate
                                                  Your Market Knowledge And Marketing Opportunities
CUSTOM MARKET RESEARCH




                                A. Online Research About                                           B. Online Research To Develop
                              Your Company And/Or Product                                                  Custom Media




                                                 OBJECTIVES                                                         OBJECTIVES
                         1. Determine the market's needs relating to your company.         Gather information about the market that can form the basis for
                                                                                           your own custom supplements, newsletters, white papers, etc.
                         2. Define market segments of opportunity.                         Examples of areas of study:
                         3. Determine how well your product/company is branded:
                            awareness, perceptions, market position and preference.        1. The need for the next generation of technology.

                         4. Learn the level of customer satisfaction with your products.   2. The "state of the industry": performance, use of technology, etc.

                         5. Determine product changes that should be considered.           3. Case histories of superior product performance.

                         6. Determine potential changes in your marketing messages.        4. Benchmark research: industry averages; purchasing plans, etc.

                         7. Test new product ideas, services, etc.                         5. "Best practices" among database professionals.
                         8. Gain qualitative and quantitative feedback.                    6. Market-specific database trends.


                                                                                                                                                  continued ...
                                                                                                                                                                  19
                                                      CUSTOM MARKET RESEARCH:
                                                            Gather Insights That Accelerate
                                                  Your Market Knowledge And Marketing Opportunities
CUSTOM MARKET RESEARCH




                               C. Sponsorship Of Major Research For The Information Management Market


                                                 OBJECTIVES
                         1. Sponsor research across user groups -- helping
                            develop acceptance for your technology.

                         2. Gain not only generic results, but results based on
                            custom questions reflecting your organization's needs.

                         3. Position your company as expert in your market segment.

                         4. Position your product as a major brand in the market.

                         5. Obtain collateral material (research report) for use on
                            sales calls.

                         6. Present important research results on your Web site.

                         7. Generate sales leads from highly qualified prospects ...
                            those who request copies of the research results.




                                                                                                        20
                                                                      Database Trends and Applications
                                                                   Offers You TURNKEY Research Services
                                                            ... From Determining Objectives To Report-Writing
CUSTOM MARKET RESEARCH




                                   Rely On DBTA To Handle
                                                                                                                          Use Our Information Management
                             All Aspects Of Your Research Study
                                                                                                                              Market Expertise To Help
                                                                                                                           Properly Structure Your Survey

                                                        Study Objectives
                                                                                                                     1. Fully Custom Surveys: DBTA consults with your
                                                           & Design
                                                                                                                        team to custom-build an entire project around
                                     Review                                                                             your needs.
                                                                                     Sample
                                     Results
                                                                                    Selection*                       2. Pre-Structured Surveys: A lower cost alternative
                                    With Mgmt.
                                                                                                                        containing mostly predetermined questions plus
                                                                                                                        a limited number of custom questions.
                                Report                                                Questionnaire
                                Writing                                               Development




                                    Tabulating                                        Fieldwork

                                                             Downloading
                                                               Results




                         *Sample selection can include the DBTA magazine audience, database user groups (IOUG, OAUG), or other selections from the DBTA database of 200,000+ professionals.
                                                                                                                                                                                              21
 2009 Marketing Media Network




                                                                                             V. DBTA MAGAZINE:
                                                                                          Efficient Contact With The Market's
                                                                                                 Most Powerful Buyers




                                                  Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 22
                                                                        Database Trends and Applications Magazine
                                                                                Market Coverage
    DBTA MAGAZINE
MAGAZINE




                                                                                 17,000
                                                                 INFORMATION MANAGEMENT DECISION MAKERS

                                                                                                      Senior Corporate Executives
                                                                                                                (13.5%)1

                                     •	 Reach Of Two-Thirds
D B TA




                                     Of The FORTUNE 1000
                                           Companies
                                                                                       Line                                              Information
                                                                                     Managers                                           Systems Mgmt.
                                                                                      (6.6%)1                                               (25.1%)1




                                                                                       Application                                    Database
                                                                                      Professionals                                 Professionals
                                                                                         (22.4%)1                                      (32.4%)1




                                                               Qualified For Database Purchasing Authority :
                                                                                                                              2



                                                             Recommend, Evaluate and/or Make Final Decisions
                    Source: DBTA magazine, publisher's own data, 2008
                    1
                     Among direct requesters of DBTA magazine.


                                                                                                                                                        23
                                     Database Trends and Applications Magazine
                                   A UNIFYING Editorial Approach
MAGAZINE




                   GUIDED BY AN EDITORIAL ADVISORY BOARD OF LEADING TECHNOLOGISTS
                         IN THE ENTERPRISE INFORMATION MANAGEMENT MARKET


           •	GREG KELLER: VP, Product                                 •	 ROBIN SCHUMACHER: Director of
             Management, Embarcadero                                    Product Management, MySQL
             Technologies
                                                                           •	AARON (RONY) LERNER:
D B TA




           •	SAMI AKBAY: Vice President,                                    VP of Research and
             GoldenGate Software                                           Development, Database
                                                                           Management Solutions,
           •	MIKE RUANE:                                                   Quest Software
             President/CEO,
             Revelation Software                                             •	MARK TOWNSEND: Senior
                                                                               Director of Database Product
           •	 SUSIE SIEGESMUND: Director, U2,                                  Management, Oracle Corp.
              Business Unit, IBM Software Group
              Information Management                                  •	BILL MILLER: VP and General Manager,
                                                                       BMC Software, Inc.
           •	MICHAEL COREY: Chief Executive Officer,
             Ntirety




                                                                                                               24
                                                                                                               23
                                   Database Trends and Applications Magazine
                                           2009 Editorial Coverage
MAGAZINE




                                                                                                                     Editorial
            Month            Spotlight             Special Sections               Trade Show Distribution                        Street Date
                                                                                                                      Close
                        Storage Case Study,                                  International Spectrum 3/23/-3/26;
            March      Virtualization Research    MultiValue Solutions     TDWI 5/3-8; IDUG 5/11-15; SHARE 3/1-6       2/2           3/3
                        Business Intelligence                                      COLLABORATE 09 5/3-7
                         Sybase Techwave         Data Center Trends and   ISUG Techwave 8/16-20; TDWI 8/2-7; SHARE
             June                                                                                                      5/4           6/2
                             Preview                  Applications                         8/23-8
                           Performance              SQL Server 2008                   TDWI 11/1-6;
           September                                                                                                   8/4           9/1
                           Management                Market Focus         PASS Summit Oracle Open World 10/11-15
D B TA




           December                                 Research@DBTA                    SHARE 2009 TDWI                  10/30        11/30




                                                                                                                                               25
                                                                                                                                               24
 2009 Marketing Media Network




                                                                                                 VI. DBTA ONLINE:
                                                                                     Interactive Contact With The Worldwide
                                                                                   Enterprise Information Management Market




                                                  Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 26
                                           Database Trends and Applications ONLINE
                                                        Market Coverage
ONLINE




                                  Contact Decision Makers WORLDWIDE,
                                   Contact Decision Makers WORLDWIDE,
                                     24 Hours A Day, In An Interactive,
                                     24 Hours A Day, In An Interactive,
                              Information Management-Specific Environment
                              Information Management-Specific Environment
D B TA




                                                                  W
                                                                •		 here	Buyers,	Worldwide,	Gather	
                                                                  To Learn The State-Of-The-Art In
                                                                  Enterprise Information Management

                                                                  4
                                                                •		 0,000	Visits	Each	Month

                                                                  2
                                                                •		 50,000	Page	Views	Per	Month

                                                                •	An	Interactive	Environment	...
                                                                  Where Prospects Link Directly To
                                                                  Your Web Site To Move Forward In
                                                                  The Purchasing Process




         Source: DBTA magazine, publisher's own data, 2008
                                                                                                      27
                                         Database Trends and Applications
                                  Online -- The Industry's Most In-Depth Resource
                                    On Database Technology And Approaches
ONLINE




         • "Front Page" News & Trends        • Interviews With DB Experts        • Industry Events

         • "In Depth" Application Articles   • "5 Minute Briefing" Newsletters   • "Download Central" Downloads
           (Not Available In Print)            (Searchable Archives)
                                                                                 • White Paper Downloads
         • Case Studies                      • DBTA Magazine (Searchable
D B TA




                                               Archives)                         • Research Downloads




                                                                                                                  28
                 Database Trends and Applications ONLINE
                    Market Opportunities
ONLINE




          Be Sure Your Sales Message Is On "DBTA Online"
          Be Sure Your Sales Message Is On "DBTA Online"
                      As Professionals Search
                       As Professionals Search
         For Your Type Of Information Management Solution
         For Your Type Of Information Management Solution
D B TA




                                     •	Banner	Advertising

                                     •	Sponsored	Text	Ads

                                     •	White	Paper	Downloads

                                     •	Case	Study	Downloads

                                     •	"Download	Central"	(Software	Downloads)

                                     •	Custom	Online	Solutions

                                     •	The	"Push	Program"
                                       (Email Blasts To Target Audiences)




                                                                             29

                                                                                  29
 2009 Marketing Media Network




                                                                                  VII. DBTA E-NEWSLETTERS:
                                                                                               Vertical Newsletters To Reach
                                                                                                  Special Interest Groups




                                                  Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 30
                                        Database Trends and Applications E-NEWSLETTERS
                                    5 Minute Briefing Email Newsletters
E-NEWSLETTERS




                                                                MARKETING OBJECTIVES


                1. Vertical Marketing: Contact vertical user groups (or the market at large).
                2. User Group Buying Power: Tap the concentrated buying power of database-related user groups.
                3. "Briefings"- A Desired Medium: Market through a fast-paced publication welcomed by busy professionals.
                4. Compatibility: Promote solutions in an editorially compatible environment.
                5. Repeated Contact: Make contact on a regularly scheduled basis.
                6. Dual Methods Of Contact: Deliver your message through e-mail and the DBTA Web site.
                7. Efficiency: Make maximum use of marketing dollars by targeting high yield prospects.
D B TA




                                                                          "5 Minute Briefing:
                                                    "Unisphere
                                                                           Data Integration"
                                                 5 Minute Briefing"
                                                                                                 "SHARE's 5 Minute
                                        "OAUG                                                   Briefing: Data Center"
                                     ResearchLine"


                                                                                                         "5 Minute Briefing:
                                "IOUG's 5 Minute                                                             MultiValue"
                                 Briefing: Oracle"

                                                                                                   "5 Minute Briefing:
                                              "PASS insights"                                          Research"
                                                                          "IOUG
                                                                      ResearchWire"
                                                                                                                               31
                                      Database Trends and Applications E-NEWSLETTERS
                                        EDITORIAL MISSION:
                                Relevant, Vital News In Just 5 Minutes
E-NEWSLETTERS




                The 5 Minute Briefing E-newsletters bring timely news, statistics and insights on ...

                   •		Enterprise	information	management	issues.	 	
                   •		Data	center	developments.		
                   •		Advances	in	the	Oracle	and	MultiValue	database	communities.
                   •		Data	integration	issues.	 	     		

                Each Briefing provides decision makers with ongoing, relevant updates on critical information
                management issues, in a fast-paced, “five minute” newsletter format.



                                                              "5 Minute Briefing:
                                                               Data Integration"
D B TA




                                          "Unisphere                                 "SHARE's 5 Minute
                                       5 Minute Briefing"                           Briefing: Data Center"




                                       "OAUG                                              "5 Minute Briefing:
                                    ResearchLine"                                             MultiValue"



                                                                                             "IOUG
                                        "IOUG's 5 Minute                                 ResearchWire"
                                         Briefing: Oracle"

                                                                 "PASS insights"


                                                                                                                32
                                          Database Trends and Applications E-NEWSLETTERS
                SPONSOR ONE OR MORE VERTICAL NEWSLETTERS ...
E-NEWSLETTERS




                                 5 Minute Briefing:                                                SHARE's 5 Minute Briefing:
                                 Data Integration*                                                      Data Center*

                Emailed each week to 8,900 data architects, database                   Emailed weekly to 14,000 SHARE user group
                professionals, IS and line-of-business managers.                       members. Published in cooperation with SHARE,
                Summarizes the key news, trends, and insights they                     Data Center reports on new products, trends and
                need to address crucial data integration challenges.                   insights for professionals who manage complex IT
                                                                                       infrastructures.
D B TA




                * Sponsorship Opportunities: Sponsorship of the newsletter provides you with either of the following – a text ad with 25 words of copy, a
                  headline, and a link to your Web site, or a graphic Skyscraper ad.


                                                                                                                                                            33
                                                     Database Trends and Applications E-NEWSLETTERS
                           SPONSOR ONE OR MORE VERTICAL NEWSLETTERS ...
      DBTA E-NEWSLETTERS
E-NEWSLETTERS




                               IOUG's 5 Minute Briefing: Oracle*                                           5 Minute Briefing: MultiValue*

                           Emailed to 14,700 IOUG members twice monthly.                          Emailed each month to 5,300 subscribers. MultiValue
                           Published in cooperation with the International Oracle                 is a primary source of news, information, technical tips
                           Users Group, the newsletter provides a digest of key                   and insights for the MultiValue database developer
                           news, trends, and perspectives for users of Oracle                     and end-user community.
                           products and services.
D B TA




                           * Sponsorship Opportunities: Sponsorship of the newsletter provides you with either of the following – a text ad with 25 words of copy, a
                             headline, and a link to your Web site, or a graphic Skyscraper ad.


                                                                                                                                                                       34
                                           Database Trends and Applications E-NEWSLETTERS
                SPONSOR ONE OR MORE VERTICAL NEWSLETTERS ...
E-NEWSLETTERS




                               OAUG ResearchLine*                                                     IOUG ResearchWire*

                Database Trends and Applications magazine and                         Database Trends and Applications magazine and the
                the Oracle Applications Users Group (OAUG) have                       Independent Oracle Users Group (IOUG) have part-
                launched a research effort aimed at over 20,000 user                  nered to create a research effort aimed at over 14,700
                and associate members of the OAUG. The OAUG                           user and associate members of the IOUG. The IOUG
                ResearchLine is the email newsletter spear-heading                    ResearchWire is the email newsletter spear-heading
                the survey effort and the reporting of findings. OAUG                 the survey effort and the reporting of findings. IOUG
                ResearchLine projects include twelve separate email                   ResearchWire projects include twelve separate email
                newsletter issues supporting six different research                   newsletter issues supporting six different research
                projects annually. Contact publisher for details.                     projects annually. Contact publisher for details.
D B TA




                * Sponsorship Opportunities: Sponsorship of these newsletters provides you with both of the following: a text ad with a headline,
                  25 words of copy, and a link to your Web site; plus a graphic Skyscraper ad.
                                                                                                                                                    35
                                           Database Trends and Applications E-NEWSLETTERS
                SPONSOR ONE OR MORE VERTICAL NEWSLETTERS ...
E-NEWSLETTERS




                                     PASS insights*                                               Unisphere 5 Minute Briefing**

                Database Trends and Applications and the Professional                    Emailed each month to 3,400 subscribers.
                Association for SQL Server (PASS) have partnered to                      Unispheremag.com is the source for news, trends
                create a research program aimed at over 32,000 mem-                      and information for the Unisys technology community
                bers of PASS. PASS insights is the email newsletter                      and data center professionals.
                spear-heading the research effort and reporting the
                findings. PASS insights projects include twelve separate
                email newsletter editions supporting six different re-
                search projects annually. Contact publisher for details.
D B TA




                 * Sponsorship Opportunities: Sponsorship of these newsletters provides you with both of the following: a text ad with a headline,
                   25 words of copy, and a link to your Web site; plus a graphic Skyscraper ad.
                ** Sponsorship Opportunities: Sponsorship of the newsletter provides you with either of the following – a text ad with 25 words of copy, a
                   headline, and a link to your Web site, or a graphic Skyscraper ad.
                                                                                                                                                             36
 2009 Marketing Media Network




                                                                                      VIII. MULTIMEDIA
                                                                                   ADVERTORIAL PROGRAMS




                                                  Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 37
                                                                    INTEGRATED, MULTIMEDIA ADVERTORIALS:
                                                                       Maximum ROI And Efficiency With A Multi-Part Marketing Program
M U LT I M E D I A A D V E R T O R I A L P R O G R A M S




                                                                                                     MARKETING OBJECTIVES


                                                           1. Integrated Marketing: Surround decision makers with your marketing messages via co-ordinated print, email,
                                                              Internet and collateral material.
                                                           2. In-Depth Impressions: Deliver in-depth messages about your company and product, as well as quick-hitting
                                                              awareness messages.
                                                           3. Multiple "Hits": Surround prospects with your message through a multi-part program.
                                                           4. Credibility: Gain greater credibility for your message through the "advertorial" medium.
                                                           5. Leadership: Demonstrate market leadership through the use of high profile media.
                                                           6. Simplicity: Use DBTA's turnkey system to write, produce and distribute the entire program.
                                                           7. Efficiency/ROI: Save thousands of dollars by using a unified marketing "package."

                                                                                                             "First Look"
                                                                                                              Program
                                                                                        "Executive                               "Technical Note
                                                                                          Q&As"                                     Program"



                                                                               "Webinar                                                    "Case Study
                                                                                In Print"                                                    Program"



                                                                                     "White Paper                                     "Integrated
                                                                                       Extracts"                                      Advertorial
                                                                                                                                       Program"
                                                                                                             "Customer
                                                                                                         Reference Articles"
                                                                                                                                                                           38
M U LT I M E D I A A D V E R T O R I A L P R O G R A M S
                                                           Database Trends and Applications ADVERTORIALS


                                                                                    Select From Eight Different Types Of
                                                                                          Sponsored Advertorials

                                                                                  •	 The	"First	Look	Program":	Helps introduce new
                                                                                     products and their capabilities to the market.
                                                                                     Makes a dominant impression on buyers, quickly.

                                                                                  •	 The	"Technical	Note"	Program: Helps amplify key
                                                                                     technical specs and product benefits and features.
                                                                                     Enables buyers to see the larger story behind your
                                                                                     product.

                                                                                  •	 The	"Case	Study"	Program: Provides greater depth
                                                                                     to your marketing message by reporting on how
                                                                                     your product is performing in the real world.

                                                                                  •	 The	"Integrated	Advertorial"	Program: A custom
                                                                                     advertorial built around your company's corporate
                                                                                     or product-specific objectives.




                                                                                                                                continued ...
                                                                                                                                                39
M U LT I M E D I A A D V E R T O R I A L P R O G R A M S
                                                           Database Trends and Applications ADVERTORIALS


                                                                                     Select From Eight Different Types Of
                                                                                       Sponsored Advertorials (continued...)


                                                                                  •		"Customer	Reference	Articles":	This unique
                                                                                     program highlights key customer references for
                                                                                     IT marketers ... helping demonstrate your product's
                                                                                     real life solutions.

                                                                                  •		"White	Paper	Extracts": DBTA distills your white
                                                                                     paper down to a tight framework, summarizing its
                                                                                     key components. It will then be presented as an
                                                                                     executive summary of your larger technical
                                                                                     document.

                                                                                  •		"Webinar	In	Print": DBTA extracts key information
                                                                                     points from any of your Webinar events and prepares
                                                                                     a summary document ... including an invitation to
                                                                                     see your event. This promotion appears in DBTA
                                                                                     magazine.

                                                                                  •		"Executive	Q&As": DBTA's editors conduct an
                                                                                     exclusive interview with one or more of your top
                                                                                     executives, concentrating on news or new products
                                                                                     of interest to the market.




                                                                                                                                           40
                                                                     DBTA's TURNKEY ADVERTORIAL PROGRAM:
                                                                            Creation And Distribution Of Your Sponsored Feature Article
M U LT I M E D I A A D V E R T O R I A L P R O G R A M S




                                                                                 Creation                              2. Advertorial In DBTA:
                                                                                                                          The complete full page
                                                                                                                          article will appear in the
                                                           1. The DBTA Editorial Team: The Database Trends                next available issue of
                                                              and Applications editorial staff will work with your        Database Trends and
                                                              firm to write the 650 word advertorial (two-color,          Applications ("advertori-
                                                              full page size). They will interview your staff, write      al" will be indicated along
                                                              the article, edit and proof it. Our art director will       with the article). It will be
                                                              lay out your feature article. We will submit                exposed to the complete
                                                              the contents and design to you, make required               audience of 17,000
                                                              revisions, and obtain your final approval.                  members of information
                                                                                                                          project teams throughout
                                                                                                                          the United States.

                                                                      Distribution Throughout                          3. Online Exposure In "Case Studies": For six months
                                                                              the Market                                  afterwards, your article will be available in the
                                                                                                                          Case Studies section of DBTA Online ... helping
                                                                                                                                                  you build awareness and
                                                           1. PDF For Your Custom, Proprietary Marketing                                          relationships worldwide.
                                                              Efforts: A PDF of the article will be delivered to
                                                              you, with full and unlimited electronic and print                                    4. Email Distribution: DBTA
                                                              reprint rights. You may use the article ...                                             will convert your PDF
                                                                                                                                                      into an HTML document.
                                                                 •			On sales calls.                                                                  In the same month that
                                                                 •			As part of your sales kit.                                                       your advertorial appears
                                                                 •			On your Web site.                                                                in the magazine, it will
                                                                 •			In mailings to clients and prospects.                                            also be blasted to our
                                                                 •			As part of your company newsletter.                                              6,500+ opt-into-third
                                                                 •			Or any other way you see fit.                                                    party list of subscribers.

                                                                                                                                                                       continued ...
                                                                                                                                                                                       41
                                                                           DBTA's TURNKEY ADVERTORIAL PROGRAM:
                                                                                   Creation And Distribution Of Your Sponsored Feature Article
M U LT I M E D I A A D V E R T O R I A L P R O G R A M S
                           DBTA MULTIMEDIA ADVERTORIAL PROGRAMS




                                                                             Distribution Throughout                               Rates and Value of
                                                                                 the Market (continued...)                      Your Advertorial Program

                                                                  5. Sponsored Ad in Newsletters: DBTA will create    1. 2009 Advertorial Rate: Contact Publisher.
                                                                     a sponsorship message promoting your adver-
                                                                     torial, to run in our email newsletters ...      2. Value: The value of creating and distributing
                                                                                                                         your advertorial package (if you were to purchase
                                                                        •		"5 Minute Briefing: Data Integration"         it as separate elements) is more than $12,000.
                                                                        •		"5 Minute Briefing: Data Center"              In addition, DBTA delivers the highest quality
                                                                                                                         writing promptly, without the excessive
                                                                        •		"5 Minute Briefing: MultiValue"               hand-holding often required when using less
                                                                        •		"5 Minute Briefing: Oracle"                   expert writers.

                                                                        •		"Unisphere	5	Minute	Briefing"                 Plus, this package enables you to achieve
                                                                                                                         unparalleled ROI through broad market exposure,
                                                                     Your message will appear once in each               brand building and the ability to generate sales
                                                                     newsletter, announcing your article which will      leads through multiple media.
                                                                     be posted at www.dbta.com for six months
                                                                     (links will be provided).

                                                                     Contact Publisher for details on current
                                                                     circulation delivery for each newsletter.




                                                                                                                                                                             42
 2009 Marketing Media Network




                                                                                                      IX. DBTA
                                                                                                    WHITE PAPERS




                                                  Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 43
                                              HERE'S WHAT YOU CAN ACCOMPLISH
                                                        Through Your Custom-Published White Paper ...
D B TA W H I T E PA P E R S




                              1. Product Introductions: Introduce technology
                                 innovations and new products.
                              2. Positioning: Build preference for a specific
                                 technological position or solution.
                              3. Expertise: Demonstrate that your firm is
                                 authoritative in a specific area of technology.
                              4. Credibility: Offer documentation that your product’s
                                 concepts are accurate and credible.
                              5. Balance: Present your position in a
                                 non-promotional, less biased environment.
                              6. Customer Retention: Solidify your position with
                                 current customers.
                              7. Customer Acquisition: Open doors with
                                 potential customers.
                              8. Justification: Help key decision-makers and
                                 influencers justify the purchase and
                                 Implementation of your solutions.




                                                                                                        44
                                                Here's How DBTA's Team Of Data Management Professionals
                                                Will CONTRIBUTE TO THE SUCCESS Of Your White Paper ...
D B TA W H I T E PA P E R S




                              1. Objectives: Our team will meet with your management to determine and refine your objectives.

                              2.   Audience Issues:
                              	    • Define the target customers and prospects.
                              	    •	Outline the audience’s problems, concerns and self-interests.
                              	    •	Decide on the specific position or solution to be communicated.
                              	    •	Weigh the audience's likely reception to the paper.

                              3. The Flow: Outline the paper’s framework and logic.

                              4. Make It Immediately Meaningful: Determine how to grab
                                 the audience’s attention in the paper’s introduction.

                              5. Length: Determine the optimum number of pages.

                              6. Technical Writers: Select seasoned writers who have
                                 appropriate experience.

                              7. Research: Gather background research; check facts;
                                 conduct primary research if required.

                              8. Write The Document: Write the complete paper, from
                                 introduction to conclusions.

                              9. Design: Develop the paper’s overall layout and style.

                              10. Create Graphics: Create graphs, tables, flowcharts, illustrations.

                              11. Publish The Document: Create print and online repro material; print the paper if required.

                              12. Distribution: Develop and execute a plan for distribution to the target audience.




                                                                                                                                45
                                                     DISTRIBUTE Your White Paper Through
                                                    The DBTA “Marketing Media Network” ...
D B TA W H I T E PA P E R S




                                              MULTIMEDIA                              Your White Paper can be distributed
                                       WHITE PAPER DISTRIBUTION                       marketwide or to target segments
                                                                                      through these media:
                                                 DBTA
                                                                                      1. DBTA Magazine: Ads and editorial
                                                Magazine
                                                                                         coverage in DBTA magazine. Insertion of
                                                                       DBTA              the preprinted paper in the publication.
                               Trade
                               Shows                                   Online
                                                                                      2. Email Blasts: Targeted email blasts will
                                                                                         include links to your White Paper.

                                                                                      3. DBTA Online: Text ads + inclusion in the
                                                                                         White Papers Download section.

                                                                                      4. E-Newsletters: Graphic ads in appropriate
                              Email                                     DBTA
                                                                                         DBTA E-newsletters.
                              Blasts                                 E-Newsletters
                                                                                      5. Advertorials: Promoted in "Multimedia
                                                                                         Advertorial Programs."
                                                Advertorials
                                                                                      6. Trade Shows: Distribution from DBTA's
                                                                                         booths at major shows.




                                       Contact Your DBTA Representative For Pricing On Your Custom White Paper




                                                                                                                                     46
 2009 Marketing Media Network




                                                                                        X. DBTA ADVERTISING:
                                                                                       Sponsorship Rates & Production Specs




                                                  Integrated Media Solutions Connecting You With INFORMATION MANAGEMENT Decision Makers




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 47
                                                                                  Database Trends and Applications RATES/SPECS
                                                           2009 Magazine Advertising Rates and Opportunities
A DV E R T I S I N G & S P O N S O R S H I P R AT E S




                                                        2009 Advertising Opportunities
                                                                      Issue       Ad Space Close   Ad Material Close   Street date
                                                                      March            2/4                2/9             3/3
                                                                      June             5/6               5/11             6/2
                                                                 September             8/6               8/10             9/1
                                                                 December              11/2              11/9            11/30


                                                        2009 Advertising Rates
                                                                 Page Size             1X                 2X               4X
                                                                  Full Page           $7020             $6750            $6620
                                                               1/2 Page Island        $6480             $6265            $6180
                                                                  1/2 Page            $5575             $5385            $5295
                                                                  1/3 Page            $4680             $4525            $4490
                                                                  1/4 Page            $3980             $3845            $3795


                                                        Advertising Contacts                                                         25% Discount from Gross Rate for Black and
                                                                                                                                     White advertisements.
                                                        In the East
                                                                                                                                     Back Cover & Inside Front Cover: Add 20%.
                                                        Thomas J. Wilson                                                             Center Spread, Inside Back Cover and other guar-
                                                        Tel: 973-665-1120                                                            anteed Positions: Add 10%.
                                                        Fax: 973-665-1124
                                                        email: tom@dbta.com                                                          Payment Terms: Terms are net 30 days from
                                                                                                                                     date of invoice. 1.5% interest per month will be
                                                        Stephen Faig                                                                 incurred on any unpaid balance past 30 days.
                                                        Tel: 973-507-9460                                                            Invoice date is always the first day of the month of
                                                        Fax: 973-665-1124                                                            the issue date.
                                                        email: stephen@dbta.com                                                      Commissions: All recognized advertising agen-
                                                                                                                                     cies can earn a 15% commission on space and
                                                                                                                                     position. Commissions are earned by reserving
                                                                                                                                     space and submitting artwork on or before respec-
                                                                                                                                     tive due dates. All commissions are forfeited on
                                                                                                                                     unpaid invoices more than 45 days past due.
                                                                                                                                                                                            48
                                                                                                  Database Trends and Applications RATES/SPECS
                                                                                              2009 Magazine Production Specs
A DV E R T I S I N G & S P O N S O R S H I P R AT E S




                                                        Magazine Production Specs
                                                        Publication Trim Size: 8" x 10.75" Live Area: 7.5” x 10.25”
                                                                                                                                                              FULL PAGE
                                                                                                                                                                                                          FULL PAGE SPREAD
                                                        Digital material is preferred
                                                                                                                                                          Trim size: 8” x 10.75”
                                                                                                                                                         Live Area: 7.5” x 10.25”                        Trim size: 16” x 10.75”
                                                        Quark Xpress version 4.1 or earlier (PC)/version 5.0 or earlier (Mac)                            Bleed: add .125” safety                       Live Area: 15.5” x 10.25”
                                                            •	All graphics and fonts used in advertisement must be included                              margin beyond trim size             Bleed: add .125” safety margin beyond trim size

                                                            •	ALL FONTS MUST BE POSTSCRIPT
                                                            •	Color and graphics must be converted CMYK
                                                            •	Resolution of graphics must be 300 dpi or higher
                                                        Adobe Illustrator version 11.0 or earlier (PC)/version 13.0 or earlier (Mac)
                                                           •	All graphics used in advertisement must be included
                                                           •	Fonts must be converted to outlines or sent along with file
                                                           •	Color and graphics must be converted CMYK
                                                           •	Resolution of graphics must be 300 dpi or higher
                                                                                                                                                       1/2 PAGE                             1/2 PAGE
                                                        Adobe Photoshop version 8.0 or earlier (PC)/version 10.0 or earlier (Mac)                       ISLAND                             (Horizontal)                    1/4 PAGE
                                                                                                                                                        4.6" x 7"                                                         4.6" x 3.75"
                                                           •	Color and graphics must be converted CMYK                                                                                       7" x 4.75"

                                                           •	Resolution of file must be 300 dpi or higher
                                                           •	EPS, TIF, and JPG formats are acceptable for output
                                                        Artwork can be accepted on a ZIP disk (100 meg), a CD-ROM, or uploaded to our FTP site. For
                                                                                                                                                                                        CLASSIFIEDS                           CLASSIFIEDS
                                                        FTP information contact tina@dbta.com. A color proof of the artwork MUST be included.
                                                        NOTE: Receipt of non-standard materials will result in additional charges.

                                                        Ship materials and color proof to:                                                                                                                               1/10 PAGE
                                                                                                                                                                                            1/5 PAGE                      3.375" x
                                                        Database Trends and Applications                                                                                                    7" x 1.375"                    1.375"
                                                        c/o Unisphere Media, L.L.C.                                                                     1/3 PAGE
                                                                                                                                                       4.6" x 4.75"
                                                        229 Main Street, Chatham, NJ 07928
                                                        Tel: 973-665-1120



                                                            Production Contacts:

                                                            Production Coordinator: Leslie Pinho, Tel: 973-665-1125, Fax: 973-665-1124,               Print Advertising Traffic: Kerri Fice, Tel: 203-761-1466, Fax: 203-761-
                                                            email: lpinho@dbta.com                                                                    1444, email: kerri.fice@infotoday.com




                                                                                                                                                                                                                                               49
                                                                                               Database Trends and Applications RATES/SPECS
                                                                                                           2009 E-Newsletter Rates
A DV E R T I S I N G & S P O N S O R S H I P R AT E S




                                                        5 Minute Briefing: Data Center (5MB:DC) has a rate base of 14,000.                        5 Minute Briefing: Data Integration (5MB:DI) has a rate base of 8,900.
                                                        Premium Text Ad specifications are 25 words of text to include the headline in
                                                                                                                                                  Premium Text Ad specifications are 25 words of text to include the headline in
                                                        boldface and an active link.
                                                                                                                                                  boldface and an active link.
                                                        Graphic ad specifications are 75 words of text plus a headline and an active link.
                                                        If you wish to run a logo above your ad, you must provide a 72 dpi .gif or .jpg that is   Graphic ad specifications are 75 words of text plus a headline and an active link.
                                                        145 pixels wide x the proportionate height.                                               If you wish to run a logo above your ad, you must provide a 72 dpi .gif or .jpg that is
                                                                                                                                                  145 pixels wide x the proportionate height.

                                                                                       1x       6x           13x           26x          50x                                      1x       6x           13x           26x          50x
                                                             Top Sponsor                                                                               Top Sponsor
                                                                                  $1275        $1210        $1150          $1085       $995                                  $850        $825          $800          $775        $725
                                                              (Graphic)                                                                                 (Graphic)
                                                          Premium Text Ad         $1275        $1210        $1150          $1085       $995         Premium Text Ad          $850        $825          $800          $775        $725
                                                         Run-of-Publication                                                                        Run-of-Publication
                                                                                   $975        $925          $880          $830        $780                                  $650        $625          $600          $575        $550
                                                             (Graphic)                                                                                 (Graphic)


                                                         Issue dates for 2009 5MB:DC (every Monday) prior Thursday-noon                            Issue dates for 2009 5MB:DI (every Tuesday) prior Thursday

                                                               1/5              1/12              1/20              1/26              2/2                1/6              1/13              1/20              1/27              2/3
                                                               2/9              2/16              2/23              3/2               3/9               2/10              2/17              2/24              3/3              3/10
                                                              3/16              3/23              3/30              4/6              4/13               3/17              3/24              3/31              4/7              4/14
                                                               4/20             4/27               5/4              5/11             5/18                4/21             4/28              5/5               5/12             5/19

                                                              5/26               6/1              6/8               6/15             6/22               5/26               6/2              6/9               6/16             6/23

                                                              6/29               7/6              7/13              7/20             7/27               6/30               7/7              7/14              7/21             7/28
                                                                                                                                                         8/4              8/11              8/18              8/25              9/1
                                                               8/3              8/10              8/17              8/24             8/31
                                                                                                                                                         9/8              9/15              9/22              9/29             10/6
                                                               9/8              9/14              9/21              9/28             10/5
                                                                                                                                                        10/13            10/20             10/27              11/3            11/10
                                                              10/12            10/19             10/26              11/2             11/9
                                                                                                                                                        11/17            11/24              12/1              12/8            12/15
                                                              11/16            11/23             11/30              12/7             12/14
                                                              12/21




                                                        Please send materials to Leslie Pinho at lpinho@dbta.com.
                                                                                                                                                                                                                                            50
                                                                                               Database Trends and Applications RATES/SPECS
                                                                                                           2009 E-Newsletter Rates
A DV E R T I S I N G & S P O N S O R S H I P R AT E S




                                                        5 Minute Briefing: Oracle (5MB:OR) has a rate base of 14,700.                             5 Minute Briefing: MultiValue (5MB:MV) has a rate base of 5,300.
                                                        Premium Text Ad specifications are 25 words of text to include the headline in            Premium Text Ad specifications are 25 words of text to include the headline in
                                                        boldface and an active link.                                                              boldface and an active link.

                                                        Graphic ad specifications are 75 words of text plus a headline and an active link.        Graphic ad specifications are 75 words of text plus a headline and an active link.
                                                        If you wish to run a logo above your ad, you must provide a 72 dpi .gif or .jpg that is   If you wish to run a logo above your ad, you must provide a 72 dpi .gif or .jpg that is
                                                        145 pixels wide x the proportionate height.                                               145 pixels wide x the proportionate height.


                                                                                       1x            6x              13x              24x                                                               1x
                                                             Top Sponsor                                                                               Top Sponsor
                                                                                   $1080           $1025            $975             $920                                                              $650
                                                              (Graphic)                                                                                 (Graphic)
                                                          Premium Text Ad          $1080           $1025            $975             $920           Premium Text Ad                                    $650
                                                         Run-of-Publication                                                                        Run-of-Publication
                                                                                      $900         $855             $810             $765                                                              $500
                                                             (Graphic)                                                                                 (Graphic)

                                                         Issue dates for 2009 5MB:OR (1st and 3rd Wednesdays of the month) prior Friday            Issue dates for 2009 5MB:MV (4th Wednesday of the month) prior Friday
                                                               1/7              1/21              2/4               2/18              3/4               1/28              2/25              3/25              4/22             5/27
                                                              3/18              4/1               4/15             4/29               5/6               6/24              7/22              8/26              9/23            10/28
                                                              5/20              6/3               6/17              7/1              7/15               11/25            12/16
                                                               8/5              8/19              9/2              9/16              9/30
                                                              10/7             10/21              11/4             11/18             12/2
                                                              12/16




                                                        Please send materials to Leslie Pinho at lpinho@dbta.com.
                                                                                                                                                                                                                                            51
                                                                                               Database Trends and Applications RATES/SPECS
                                                                                                           2009 E-Newsletter Rates
A DV E R T I S I N G & S P O N S O R S H I P R AT E S




                                                        Unisphere 5 Minute Briefing (U5MB) has a rate base of 3,400.
                                                        Premium Text Ad specifications are 25 words of text to include the headline in
                                                        boldface and an active link.

                                                        Graphic ad specifications are 75 words of text plus a headline and an active link.
                                                        If you wish to run a logo above your ad, you must provide a 72 dpi .gif or .jpg that is
                                                        145 pixels wide x the proportionate height.

                                                                                                              1x
                                                             Top Sponsor
                                                                                                             $650
                                                              (Graphic)
                                                          Premium Text Ad                                    $650
                                                         Run-of-Publication
                                                                                                             $400
                                                             (Graphic)

                                                         Issue dates for 2008 U5MB (2nd Wednesday of the month)
                                                              1/14              2/11              3/11              4/8              5/13
                                                              6/10               7/8              8/12              9/9              10/14
                                                              11/11             12/9




                                                        Please send materials to Leslie Pinho at lpinho@dbta.com.
                                                                                                                                                  52
                                                                                  Database Trends and Applications RATES/SPECS
                                                                  2009 Online, Research, and Advertorial Rates
A DV E R T I S I N G & S P O N S O R S H I P R AT E S




                                                                        2009 Online Rates

                                                        • Rotating	Banners: $300 per month (728 x 90 pixels,
                                                          or 368 x 60 pixels)
                                                        • Tile	ads: $300 per month (130 x 200, or 250 x 300 pixels)
                                                        • Skyscraper Ads: $300 per month (120 x 600 pixels)
                                                        • Text Ads: $200 per month (30 words)


                                                                       2009 Research Rates

                                                        •			Contact	Publisher	Directly	For	Details	And	Rates


                                                             2009 Multimedia Advertorial Rates

                                                        Select Any Of These DBTA Multimedia Advertorials:


                                                        •	 The	"First	Look	Program"	
                                                        •	 The	"Technical	Note"	Program
                                                        •	 The	"Case	Study"	Program
                                                        •	 The	"Integrated	Advertorial"	Program
                                                        •	 "Customer	Reference	Articles"
                                                        •	 "White	Paper	Extracts"
                                                        •	 "Webinars	In	Print"
                                                        •	 "Executive	Q&As"
                                                                                                                                 53
 2009 Marketing Media Network




                                                                             XI. UNISPHERE MEDIA,
                                                                       A Division of Information Today, Inc.
                                                                                   Superior Media Productivity For Specialized
                                                                                    Information Systems Enterprise Markets




                                                                                 A Division of Information Today, Inc.




Market Dynamics | Market Identification | Multimedia Contact | Research | Magazine | Online | Newsletters | Advertorials | White Papers | Rates/Specs | Unisphere Media L.L.C.
                                                                                                                                                                                 54
                                                                Unisphere Media
                                                      A Division of Information Today, Inc.
UNISPHERE MEDIA, L.L.C.
           UNISPHERE MEDIA L.L.C.




                                    Unisphere Offers You The Full Range Of Media             Highest-Yield Customers/Prospects
                                    Required To Create The Most Productive Media Mix ...
                                    A Balance Of Reach, Frequency, Depth Of Impression,
                                    And Investment Per Contact
                                                                                                           A Division of Information Today, Inc.




                                        Unisphere Media's Mission For                                                                                       Live
                                                                                                                                                       Online Events
                                     Marketers Of IS Products And Systems:                                                                              (Webinars)

                                                                                                                                                    Custom Magazines*
                                      Enable IS vendors to bring their products to
                                                                                                                                                   Custom Supplements*
                                      specialized IS enterprise markets in the most
                                      productive ways possible.                                                                                    Custom White Papers*

                                                                                                                                                   Custom E-Newsletters*

                                                                                                                                                   Custom Online Media*

                                                                                                                                                     Custom Research

                                                                                                                                  Multimedia Advertorial Programs*

                                                                                                                                                      Reprints/Eprints

                                                                                                                       E-Marketing (Email Direct Response, etc.)*

                                                                                                                                     Advertising In Email Newsletters

                                                                                                                              Web Site Advertising & Sponsorships

                                                                                                                                                   Direct Mail List Rentals

                                                                                                                                                   Magazine Advertising

                                                                                                         The Universe Of Customers/Prospects

                                                                                           *Includes technical writing.
                                                                                                                                                                              55
                                                 Unisphere Media, A Division of Information Today, Inc.
                                    sA   Network Of Highly Respected Media Brands
                                            In Specialty IS Enterprise Markets
UNISPHERE MEDIA, L.L.C.
           UNISPHERE MEDIA L.L.C.




                                                                              A Division of Information Today, Inc.




                                                                            Database Trends
                                                                            and Applications
                                                                               Magazine
                                                 Unisphere Online
                                                                                                                      Research
                                               (unispheremag.com)
                                                                                                                       @ DBTA




                                         Database Trends                                                                  Database Trends
                                         and Applications                                                                 and Applications
                                          White Papers                                                                    Online(dbta.com)




                                                                    Database Trends and Applications
                                                                     5 Minute Briefing E-Newsletters




                                                                                                                                             56
            2009 Marketing Media Network




              Integrated Media Solutions Connecting You
         With INFORMATION MANAGEMENT Decision Makers




                                      A Division of Information Today, Inc.




          THOMAS J. WILSON                                            STEPHEN FAIG
      President, Unisphere Media                             Database Trends and Applications
  A Division of Information Today, Inc.                     229 Main Street, Chatham, NJ 07928
  229 Main Street, Chatham, NJ 07928                      Phone:	973-507-9460	•	Fax:	973-665-1124
Phone:	973-665-1120	•	Fax:	973-665-1124                         Email: stephen@dbta.com
         Email: Tom@dbta.com
                                                                                                    57