Internet Marketing Basics

							Internet Marketing Basics

What Is Internet Marketing &
How Can I Make It Work For Me?

James Ashby
MO·BE Visual
Communications
mobevisual.com


GET SET FOR TECH
October 3, 2009
Orlando, FL
     What We Will Learn
What is INTERNET MARKETING?
What are some INTERNET MARKETING
components?
How can I effectively use INTERNET
MARKETING?
What Is INTERNET MARKETING?
 Utilizing all facets of the internet
 advertising to generate a response from
 your audience
 Marketing of products/services over the
 internet
What Is INTERNET MARKETING?
 Communicate a company’s message
 about itself, its products, or services
 online
 Conduct research as to the nature
 (demographics, preferences, and needs)
 of existing and potential customers
 Sell goods, services, or advertising space
 over the internet
What Is INTERNET MARKETING?
 Design
 Development
 Advertising
 Sales



  combines creative & technical
           aspects
What Is INTERNET MARKETING?
 Choose a domain name
 Target your specific niche
 Build a site based on your niche
 Use the tools to create effective meta tags
 Adjust keywords to fit what people are searching for
 Constantly work to refine your site AS you promote




 Effective Web Site Development
 What are some INTERNET
 MARKETING components?
SEO / SEM
Email Marketing
Affiliate Marketing
Banner Advertising
Online Press Releases
Article Marketing / Blogging
           What Is SEO?
Search Engine Optimization
the use of various techniques to improve a web
site's ranking in the search engines and thus
attract more visitors
the practice of applying techniques to maximize
your ranking in organic, or natural search
results. Organic search results are the rankings
of Web pages returned by a search engine
when you search for a specific word or phrase -
a "keyword" or "keyword phrase".
         What Is SEO?
you don't pay for a listing in the search
results pages for your keywords, as you
do with pay per click (PPC) advertising,
like Google's AdWords and others
   Steps Involved in SEO
Keyword Research
SEO Copywriting
On-page Optimization
Link Building
Other Techniques
  Blog Marketing, Article Marketing,
  Distributing Online Press Releases
  Helps improve traffic by building links
  Steps Involved in SEO
Keyword Research
  Targeting a more suitable market, be specific
  with keywords
  Competing with fewer websites targeting the
  same keywords
  Optimizing for keywords that people actually
  use when performing searches
   Steps Involved in SEO
SEO copyrighting
  technique of writing the viewable text on a
  web page in such a way that it reads well for
  the surfer
  targets specific search terms
  recommend around 250 viewable words per
  page
  one, or at most two, targeted search terms
  strategically placed within the text and other
  on-page elements
   Steps Involved in SEO
On-Page Optimization
  Place keywords in the TITLE of your site
  Place keyword phrases in the
  DESCRIPTION META TAG
  Place keywords in the KEYWORDS META
  TAG
  URL structure related to context of website
  Keyword density
   Steps Involved in SEO
Link Building
  back-links are websites that link directly to
  your website
  the more back links you have, the higher
  your pages will be ranked
  try emailing 5-10 websites each and every
  day to request back-links or partnership links
  (sites with related content)
   Steps Involved in SEO
Blog Marketing / Article Marketing
  Publish articles to related or affiliate sites
  Publish relevant articles to your own site or
  blog
  Increases back-links
SEO: Things To Consider
DON’T OVER OPTIMIZE
RESULTS MAY TAKE TIME
GOOD SEO DOES NOT SUBSTITUTE
FOR GOOD CONTENT
What is EMAIL MARKETING?
form of direct marketing which uses
electronic mail
communicates commercial or fundraising
messages to an audience
     EMAIL MARKETING :
       ADVANTAGES
distribute information to a wide range of
specific, potential customers at a
relatively low cost
email messages are easy to track (ROI)
quick
     EMAIL MARKETING :
      DISADVANTAGES
your email could be considered SPAM
HTML formatting errors
    EMAIL MARKETING
allow users to OPT-IN to email
notifications
helps users distinguish between
legitimate email and SPAM
Constant Contact
               What Can I Do Today?
 1. Start with a web promotion plan and an effective web design and development strategy.
 2. Get ranked at the top in major search engines, and practice good Search Optimization
    Techniques.
 3. Learn to use Email Marketing Effectively.
 4. Dominate your marketing niche with affiliate, reseller, and associate programs.
 5. Request an analysis from an Internet marketing coach or Internet marketing consultant.
 6. Build a responsive opt-in email list.
 7. Publish articles or get listed in news stories.
 8. Write and publish online press releases.
 9. Facilitate and run contests and giveaways via your web site.
10. Blog and interact with your visitors.