Internet Marketing Basics
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Internet Marketing Basics What Is Internet Marketing & How Can I Make It Work For Me? James Ashby MO·BE Visual Communications mobevisual.com GET SET FOR TECH October 3, 2009 Orlando, FL What We Will Learn What is INTERNET MARKETING? What are some INTERNET MARKETING components? How can I effectively use INTERNET MARKETING? What Is INTERNET MARKETING? Utilizing all facets of the internet advertising to generate a response from your audience Marketing of products/services over the internet What Is INTERNET MARKETING? Communicate a company’s message about itself, its products, or services online Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers Sell goods, services, or advertising space over the internet What Is INTERNET MARKETING? Design Development Advertising Sales combines creative & technical aspects What Is INTERNET MARKETING? Choose a domain name Target your specific niche Build a site based on your niche Use the tools to create effective meta tags Adjust keywords to fit what people are searching for Constantly work to refine your site AS you promote Effective Web Site Development What are some INTERNET MARKETING components? SEO / SEM Email Marketing Affiliate Marketing Banner Advertising Online Press Releases Article Marketing / Blogging What Is SEO? Search Engine Optimization the use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors the practice of applying techniques to maximize your ranking in organic, or natural search results. Organic search results are the rankings of Web pages returned by a search engine when you search for a specific word or phrase - a "keyword" or "keyword phrase". What Is SEO? you don't pay for a listing in the search results pages for your keywords, as you do with pay per click (PPC) advertising, like Google's AdWords and others Steps Involved in SEO Keyword Research SEO Copywriting On-page Optimization Link Building Other Techniques Blog Marketing, Article Marketing, Distributing Online Press Releases Helps improve traffic by building links Steps Involved in SEO Keyword Research Targeting a more suitable market, be specific with keywords Competing with fewer websites targeting the same keywords Optimizing for keywords that people actually use when performing searches Steps Involved in SEO SEO copyrighting technique of writing the viewable text on a web page in such a way that it reads well for the surfer targets specific search terms recommend around 250 viewable words per page one, or at most two, targeted search terms strategically placed within the text and other on-page elements Steps Involved in SEO On-Page Optimization Place keywords in the TITLE of your site Place keyword phrases in the DESCRIPTION META TAG Place keywords in the KEYWORDS META TAG URL structure related to context of website Keyword density Steps Involved in SEO Link Building back-links are websites that link directly to your website the more back links you have, the higher your pages will be ranked try emailing 5-10 websites each and every day to request back-links or partnership links (sites with related content) Steps Involved in SEO Blog Marketing / Article Marketing Publish articles to related or affiliate sites Publish relevant articles to your own site or blog Increases back-links SEO: Things To Consider DON’T OVER OPTIMIZE RESULTS MAY TAKE TIME GOOD SEO DOES NOT SUBSTITUTE FOR GOOD CONTENT What is EMAIL MARKETING? form of direct marketing which uses electronic mail communicates commercial or fundraising messages to an audience EMAIL MARKETING : ADVANTAGES distribute information to a wide range of specific, potential customers at a relatively low cost email messages are easy to track (ROI) quick EMAIL MARKETING : DISADVANTAGES your email could be considered SPAM HTML formatting errors EMAIL MARKETING allow users to OPT-IN to email notifications helps users distinguish between legitimate email and SPAM Constant Contact What Can I Do Today? 1. Start with a web promotion plan and an effective web design and development strategy. 2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques. 3. Learn to use Email Marketing Effectively. 4. Dominate your marketing niche with affiliate, reseller, and associate programs. 5. Request an analysis from an Internet marketing coach or Internet marketing consultant. 6. Build a responsive opt-in email list. 7. Publish articles or get listed in news stories. 8. Write and publish online press releases. 9. Facilitate and run contests and giveaways via your web site. 10. Blog and interact with your visitors.