Please answer these questions before sending in your MARKETING WORKSHOP
Moscow, ID 83843
P.O. Box 8925
registration form so we can focus the workshop to best
serve your interests and needs. SELLING DIRECT:
Thank you! HOW TO SUCCESSFULLY MARKET YOUR
Are you producing crops, livestock or value-added products PRODUCTS LOCALLY AND REGIONALLY
December 2 & 3, 2005
Other ______________________ Eighth Street Center
If yes, what are you producing? How are you selling your
How large is your farm, garden, ranch or business?
What are you hoping to learn at this workshop?
_________________________________________________________ Understanding the Benefits and Costs of
_________________________________________________________ Direct Marketing Strategies
Direct Marketing Workshop: Register Today!!
Using Crop Insurance as a
Will this be your first direct marketing workshop or class? Risk Management Tool
Assessing the Direct Marketing
Potential of Your Product
Maximizing Your Direct Market Sales
Thank you for taking the time to give your input.
Your comments will make our time together more
Hands on workshop with experienced producers and
tailored to your area of interest.
livestock professionals, as well as Risk
Check out information on other local events, including Management specialists!
the Rural Roots 2006 Annual
Conference: Reclaiming Our Food and Leave the workshop with valuable information and
Farms in Boise, Idaho, February 2-5, 2006 at an action plan for the next steps toward
www.ruralroots.org or call (208)883-3462 successful direct marketing!
WORKSHOP SCHEDULE FEATURED SPEAKERS
Friday, December 2nd
11:30 am Registration
FARMER SPEAKERS: Register Today!!
12:00pm Welcome & Lunch Diane Green Registration Deadline: November 25th!
1:00 pm Costs and Benefits of Direct Marketing Greentree Naturals, Inc., Sandpoint, ID
Strategies. Cinda Williams Produce, Flowers, Herbs, Eggs; Farmers Market,
2:15 pm Farmer Presentations. Overviews of their Retail Grocers, Restaurant, Catering & CSA sales; Name
production systems and detailed discussion Growers Collective, On-Farm Events
of their direct marketing strategies. Diane Address
Green, Mike Heath, Kurtis Williams Mike Heath
5:30 pm Adjourn City, State, Zip
M & M Heath Farms, Buhl, ID
Produce, Grains, Cattle and Poultry; sold semi-
Saturday, December 3rd direct to processors and direct at area local farmers’
markets and CSA
8:00 am Registration Email
8:30 am Welcome: Overview Farm Financial
Planning. Speaker TBA Nate Jones The cost for the two-day workshop is $35 per person
9:30 am Using Crop Insurance to Decrease Farm King’s Crown Organic Farm, King Hill, ID and includes educational materials, breaks, and two
Financial Risk. Rick Williams Produce and Beef; Restaurants, Retail, Farmers’ scrumptious lunches made with local, sustainable
10:30 am Developing a Clear Message About Your Market, CSA, Wholesale and Individual sales food from the Twin Falls area.
Product / Service and Identifying Your
Target Market. Cinda Williams & Jo Ann Kurtis Williams
12:00 pm Lunch, featuring Local Food Water Wheel Gardens, Emmett, ID
1:00pm Concurrent Workshop Sessions Produce and Flowers; sold at Farmers’ Markets in
Ketchum, Hailey, and Boise and at a Total number of people attending _______
A. The How-To’s of Agri-Lite Crop Insurance. fruit stand in Cascade
Total Amount Enclosed $_________
Crop Insurance Sales Representative
RESOURCE SPEAKERS: Registration confirmation will include hotel information and
B. Conducting a Market Assessment / Survey: Colette DePhelps directions. For program information, call 208-883-3462 or
Direct Marketing to Restaurants, Caterers &
Retail Grocers. Experienced farmers lead the
Rural Roots Executive Director email email@example.com
group. Jo Ann Robbins
UI Jerome County Extension Educator To register fill out the above information, answer the
C. Conducting a Market Assessment / Survey: Cinda Williams questions on the back, and mail this form and a check
Direct Marketing Through CSA’s, Farmers’ or money order (payable to Rural Roots) to:
Markets, and On-Farm Sales. Experienced
UI Sustainable Agriculture Coordinator
Rick Williams Rural Roots
farmers lead the group.
P.O. Box 8925
USDA Risk Management Agency
3:00 pm Maximizing Direct Market Sales: Moscow, ID 83843
Spokane Regional Office
Promoting Your Farm, Products and
Services. Diane Green
3:30 pm Product Quality and Post Harvest
Handling. Diane Green and Nate Jones Many Thanks to Our Workshop Sponsors:
4:00 pm Presentation, Display, & Customer
Service. Mike Heath and Kurtis Williams The University of Idaho provides equal opportunity in edu-
4:30 pm Taking Action After the Workshop. cation and employment, as required by state and federal
Colette DePhelps laws. Persons with disabilities who require alternative
4:45 pm Closing Remarks means for communication of program information or rea-
5:00 pm Workshop Adjourns sonable accommodations need to contact Jerome County
Extension at 208-324-7578.