Marketing Director

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					Position Available: Marketing Director
Salary Range: $38,000 – $42,000
JOB DESCRIPTION:

As Strategic Communications Director, you will be responsible for planning, initiating and
managing the marketing and public relations activities for the organization. You will focus on
promoting and expanding the organization’s reach and impact through 1) educational and
advocacy content and 2) programmatic events. You will plan the overall communications strategy,
develop branding and messaging and promote the organization and its programs across various
media outlets including traditional television, radio and print as well as seminar and conference
speaking opportunities, press releases, direct mail, advertising and the entire online realm of
websites, blogs, wikis, social networks and related portals (e.g. Facebook, You Tube, etc.). You
will report directly to the VP of Development and you will work closely with the President as well
as senior management to achieve the organization's targeted strategic communications goals.


QUALIFICATIONS:

You should have a University degree and at least three years of experience in marketing and/or
public relations for a non-profit or commercial organization and bring strong, established
relationships with media organizations, editors and reporters. In addition, your written and oral
communication skills should be top notch. Marketing savvy and experience in the dynamic online
segment are a must. You must be an independent thinker who is able to innovate, produce and
execute compelling marketing programs, often on tight deadline through your energy, creativity,
relationships and moxie.


PRIMARY RESPONSIBILITIES:

Develop and execute a marketing/advertising/media strategy
Coordinate marketing/advertising/media programs
Manage the efforts of an outside agency
Initiate, develop, coordinate, and distribute communications materials, literature, online resources,
videos, programs and press releases
Manage media campaigns to promote all of the organization’s website(s)
Lead and manage the development of collateral material and presentations
Create and administer the Marketing Department operating budget
Develop, implement and manage marketing /advertising/media performance measurements
Prepare Annual Report
Prepare bi-weekly marketing/media reports to Senior Staff, Major Donors and Board of
Directors
Develop, plan and participate in marketing and media networking events
Develop and promote collaborative relationships with likeminded organizations and co-manage
joint projects


SKILLS REQUIRED:

Ability to build, motivate and work within a team to accomplish project goals
Outstanding communication and interpersonal skills
Strong Internet/online marketing skills
Excellent "face-to-face' marketing/selling/media skills
Strong organizational and analytical skills
Self-starter who takes initiative and is able to work independently
Commitment to the goals and values of the organization

Please submit a cover letter with your resume to Hyun Cho, VP of Resource Development at
hyunc@bgcm.org. No phone calls.