Vice President, Marketing, Unica Corporation
Carol Meyers is vice president of marketing for Unica Corporation, driving segment and product
marketing, brand management, and customer and prospect marketing worldwide. At Unica,
Meyers has played a pivotal role in growing the company's revenue and establishing the category
of Enterprise Marketing Management software. Unica has been named a Deloitte & Touche Fast
500 company for the last five years in a row.
Meyers has more than 15 years of high tech marketing experience, acquired at leading
companies such as General Electric, Lotus, Shiva and Intel. She is an active member of the
DMA, the CMO Council, and the Conference Board's Council of Marketing Executives II. She is
also a member of the board of directors for Massachusetts Innovation & Technology Exchange
Meyers is frequently asked to share her knowledge and experience on topics including customer-
centric marketing, marketing performance measurement, and the integration of sales and
marketing. She has been a featured speaker at The DMA Annual, NCDM, The Brand Marketing
Conference, Internet World, The CMO Council Summits and NETSEA.