SEO Guide To Selecting A Smart Web Site Host There are many factors we tend to look at when selecting a host. There are actually thousands of providers within the World and there are a number of, several issues to require into account. I prefer to require a systematic approach and slender down my field of potential hosting provider candidates before I even have a look at prices. I write down a listing of criteria that I must place on selecting an appropriate website host and these form my requirements base. 1. I take a look at the specified target market and their geographic location – where will you target market live? And I request to answer the query; do I want to rank a lot of highly in a very regional index rather than an International Index? For example, let’s say you sell blue widgets and you’re based in Melbourne, Australia. Through your web site you only ship to addresses at intervals Australia. In this situation you’d ideally wish to be listed more prominently in the Australian regional search indexes – like google.com.au Why do we have a tendency to need to contemplate this? The reason is simple, the search engines can rank you additional highly in a regional index if you utilize a hosting supplier based mostly in region or country in question. Therefore, this is often our initial factor 2. Dedicated IP Addresses or Shared. When it comes to look engine optimization this can have an effect so I favor to mention it as early as attainable in selecting candidates for website hosting provider. Some SEO professionals believe that not having a passionate IP will have a detrimental have an effect on in Google rankings but from my expertise it typically will and it sometimes doesn’t. I’ve got had some sites come back in with high PR rankings on shared IP’s and others when I shifted to a new IP the PR of the positioning jumped, therefore this is still a little bit of a mystery when it involves Google rankings. My recommendation from a logical SEO perspective is that you never grasp with whom you’re sharing an IP address; they could be running a porn website or a warez site, so logic says get the dedicated IP if you can. 3. Necessities of the coding and database for my website. For example you would possibly be using a Joomla web site and with this comes certain needs – we tend to need PHP, a MySQL database, a web server (HTTP), sendmail (if you wish to urge/finish email), and some reasonably file transfer access (FTP or SFTP). These would possibly seem like fairly common necessities but there are extra things you would possibly need to contemplate in this section like the operating system of the host, Linux or windows or what alternative services they need running on the server, Perl CGI-BIN access, SSI, .htaccess, telnet or SSH crontabs. This item covers all dependencies your web site has on services and software to make it perform properly on the net server. 4. Reliability, Speed and Uptime Guarantee. There is nothing which will hurt your business more than your web site visitors coming back to your web site only to find that it’s inaccessible. You lose a lot of credibility and probably even sales through your website being down. You must contemplate removing a candidate internet host if they are doing not give you with a minimum of 99.9% uptime. Many net hosts can provide guarantees like this and you should look for to seek out them. Several web hosts have redundant back-up systems for Web access that are used when the main affiliation fails for some reason. Do your analysis and notice out how many redundant connections they have to ensure less probability of the website being unavailable. Web site “Redundancy” means that if any of the traditional Web connections are interrupted then an alternate Web association will be used. 5. Client Support. One of the foremost frequent complaints that people make about website hosts is the shortage of customer and technical support. From my experience it does not matter if you are an knowledgeable or a novice in web hosting, you still need a net host with a sensible customer support system. Several net hosts supply email, on-line chat and phone support whereas others are obtainable solely via email. In most cases, email support is adequate, however you should be cautious if a potential web host has no phone variety available in case of an emergency. Response times to support queries can vary greatly. Some net hosts may take only a few minutes to urge back to you whereas others take days or perhaps longer. It’s important to search out out what support any web host candidate provides. Looking on the Web for references will usually be of assistance in this regard. 6. Data Transfer – Traffic/Bandwidth. This can be usually known as “bandwidth”, which is the number of information that may be transferred from or to your website. Essentially search for a service that provides a sensible quantity of traffic when put next to alternative services available. Additionally when selecting your website host you ought to ensure that the set up you are on will be expanded thus that any foreseen will increase in traffic will be accommodated accordingly. 7. Disk space. Once more, take into consideration different hosting providers and realize a service that provides a good amount of space for storing in comparison. You might wish to require under consideration any foreseen increases in storage space needed conjointly and factor the power to be able to alter the arrange to accommodate these needs. 8. Price. This is invariably an enormous thought after all you’ll get a passionate server for concerning $two hundred per month except for the most half this is not needed for a replacement business website. The traditional business website isn’t going to possess 5000 visitors per day when it first starts up. Of course there are exceptions and if you’re expecting this much traffic then you ought to get the dedicated server straight away. If but you are like most traditional businesses and trying to realize a net presence then I would advise you to get a shared server with a frenzied IP. For one thing like this the prices can vary from $5 per month to $one hundred per month. Often you get what you pay for, so you must observe what services they provide for the cash and weigh these up against the benefits. Usually there are additional’s that are suitable for your explicit wants, like Joomla support or content input or specialized hosting services.