UPDATE ISSUE 17
EASTERN REGION EDITION
CONTENTS Introduction: View from the Director‟s Chair Regional Performance – Report to Period 7 Key Messages Level Three Trials Marketing Provider Development National training Awards p1 p3 p6 p6 p6 P8 p8
View from the Directors Chair View from the Directors Chair I write this as I am about to go on a period of leave. I was pleased to see a much improved upload for Period 6 a month ago and encouraged that we might expect a similar upload for Period 7 when the portal closed a few days ago. Due to system migration pre Easter and during the Easter period, we do not have accurate information on that upload (Ed – we do now, details below). However the increase in Level 2 starts is very pleasing and hopefully is a fore-runner of a sustained period of improved performance from now until the end of the academic year. I would therefore thank all providers for responding to our calls for increased performance. However we are still on a trajectory to undershoot our end year targets and therefore would exhort all providers to continue the current trend of performance and increase the starts within the region. There is capacity for increased Train to Gain business, so please contact your LSC Skills adviser if you are able to deliver increased volumes. As you know the National Plan for Growth – Train to Gain was published late last year. The region has submitted a response to that plan in the
form of a Regional Implementation Plan. One of the main tenets of our plan is to develop providers within a categorised system, based on their potential to provide the region with a critical mass of starts and achievements. Providers categorised as Group 1 would be expected to provide at least 1000 starts in 2008/09, with the ability to grow to 2000 starts in 2009/10. They would be aided with some significant Infrastructure monies. However we would require them to produce a Growth Plan, indicating how they intend to make a substantial contribution to the LSC targets over the next 3 years. An indication of our targets and funding is shown below. Funding Year Budget 2008/09 £67,100,000 2009/10 £70,600,000 2010/11 £104,200,000
Starts by level for 08/09 – 10/11 Year 2008/09 2009/10 2010/11 SfL 5,300 6,100 7,100 Level 2 41,200 42,300 43,200 Level 3 8,300 8,800 29,500 Totals 54,800 57,200 79,800
We will be contacting providers in late April and early May, who we believe have the potential to be Group 1 providers. We will then arrange a series of meetings which will include our Regional Director Caroline Neville, the Regional Skills Director and your local Area Director. Other providers in other performance bands are still important to us and they will also benefit from our Infrastructure activity and funds. There are two further developments in the pipeline: first, we hope to announce shortly, that all Self Employed workers will be eligible for Train to Gain. They are likely to fall within the same guidance that applies to ordinary employees. Second, there are soon to be changes in the system, which will allow ILRs to be uploaded, without reference to the Brokerage Service. My thanks to all providers for the increased trend in performance and once again please maintain this upward trend.
Paul Storey Skills Development Director
REGIONAL PERFORMANCE Unfortunately we are unable to provide data on employer engagement at the moment, due to a technological hitch. However, anecdotal evidence would suggest that we remain on profile, with approximately 10,300 engagements, as we approach the end of the financial year for the brokerage service. Learner Starts Our learner starts target for the year August 2007 to July 2008 is 33,856, which equates to 2,821 per month. Up to period 7, February 2008, we managed 12,675 starts, which is around 71% of our contracted profile but is a much lower percentage against our targeted profile. During period seven, we added 2297 learner starts, which is good but still falls short of the c3,500 that we need to achieve each month. Since the service started in April 2006, we have managed 29,784 learner starts The data tables below illustrate our performance, broken down in a number of ways.
Learner Actuals vs Profile
Contract profile 3041 5574 7182 9271 12311 14842 17260 19907 22874 25017 26455 28412 31029 33699 35884 39111 42100 45277 48210 50844 53109 54708 ILR Actuals 1129 1901 2677 4523 6212 8909 10731 12759 14917 17174 18792 20829 22846 25042 26359 28455 29784
Performance by Area 2007/08 P7 Beds and Luton Cambridgeshire Essex Hertfordshire Norfolk Suffolk Out of the region Total
Learner LSC based on employer postcode Number 1158 1618 3525 1890 2012 1325 577 12,675 % 9% 12.7% 28% 15% 16% 10.5% 4.5% 100%
Starts by Sector P7 2007-08 3500 3000 2500 2000 1500 1000 500 0
T IC lit y it a sp re Ca Ho & h alt on He cti tru ns Co r he if e Ot rL fo ills Sk g rin il ee ta gin Re En & nd La t gis Lo M an ics
The National Picture Period 6 (Jan 08) data indicated that we had moved from ninth place (ie bottom), to joint eighth place (ie joint bottom), in terms of performance against profile. We don‟t yet know what our position is, against period 7 data. The charts below indicate our national position in terms of learner starts and achievements for period 7, in raw numbers, rather than in terms of performance against profile.
Inter-Regional Performance - Learner Starts
20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0
Full Level 2 Skills for Life Full Level 3
Ea id st s En gl an G d tr Lo nd on No rth Ea No st rth W es So t ut h So Ea s t ut h W es W t es tM id s
Ea st M
Inter-Regional Performance - Learner Achievements
9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0
Full Level 2 Skills for Life Full Level 3
Ea id st s En gl an G d tr Lo nd on No rth Ea No st rth W es So t ut h Ea So st ut h W es W t es tM id s
Ea st M
KEY MESSAGES Mark Haysom, our Chief Executive has written to all Train to Gain providers, outlining how the service will develop, following the publication of the „Plan for Growth‟. In the letter, he states: “You will be aware of the Government‟s commitment to expand the Train to Gain Service to over £1 billion by July 2011. Following the Comprehensive Spending Review around a third of the adult skills and Further Education budget will be routed through Train to Gain in future, with the Employer Responsive budget becoming the single funding route for all employer training from 1st August 2008.” You can read the letter in full, together with the accompanying newsletter by clicking on these links: Letter Newsletter
In the Eastern Region, we are considering linking providers‟ Employer Responsive Budget to Train to Gain performance, in order to encourage maximum take-up of the service. This process will form part of the discussions between senior LSC staff and providers, which has been described earlier. LEVEL THREE TRIALS Please note that Level three trails will continue until the end of July 2008. From August 2008, the trials will turn into mainstream Train to Gain provision. It is vital that providers continue to recruit candidates for Level three NVQs. There are some extremely challenging level three targets within the Train to Gain service and it makes sense to start gearing up for them now! MARKETING
Train to Gain Marketing Materials
The Train to Gain marketing materials we have been designing, for you, the Train to Gain partners and providers to personalise and use, are now complete and on the Train to Gain website. We have designed 2 A4 page inserts, a Train to Gain advert, various sizes of Train to Gain advertorials, a 4 page newspaper wrap and also a Train to Gain leaflet. We have paid for the design of these items up until this stage, so there will just be costs for adding your call to action and then for any printing required. (Details on how to do this via our design agency are on the website). We hope these items will help you promote Train to Gain to your audiences and at your employer engagement events. Click here to visit the marketing page on the website, and then click on the information about „Provider Materials‟.
Skills Pledge There is a new page on the national Train to Gain website, which shows the organisations in our region that have signed the Skills Pledge. You can search by size of organisation, sector, area, when they made the pledge and also by company name, click here to visit the page, or look at the Skills Pledge page under www.traintogain.gov.uk. Train to Gain Marketing Update Cambridgeshire‟s Train to Gain skills events are being planned, and will be held on Wednesday 7th May and Thursday 29th May We met with our design agency to brief them on the first sector specific direct mail, which will be sent to the hospitality sector We are planning some PR on Thurrock County Council, who have signed the Skills Pledge. The Council organised a launch day for staff on 17th March, and we organised a media call for the local newspapers / radio to attend We are running some „quick win‟ activity with EEBC (the East of England Brokerage Consortium), who are mailing schools in the region with information on Train to Gain We attended the first meeting of the group tasked to re-design and redevelop the Train to Gain website Train to Gain local press and bus back advertising took place across the region We have progressed with the pilot event management support we are offering providers - 8 colleges are planning a Train to Gain breakfast seminar or a similar activity: West Herts College; Cambridge Regional College; West Suffolk College; South East Essex College; City College Norwich; North Herts College; Dunstable College and Bedford College. We have appointed another design agency, to enable us to move projects forward more quickly The Train to Gain Norfolk Skills event was held, and received great PR coverage. Click here to see one of the features We added new Train to Gain events on the Events page of the East of England area of the Train to Gain website
Plus… We placed a Train to Gain advert in the Chartered Institute for Personnel Development‟s newsletter A Train to Gain article was placed in the Greater Peterborough Partnership magazine We produced a Voluntary and Community Sector leaflet for Essex LSC A Train to Gain article was run in the Peterborough Regional Economic Partnership quarterly newsletter
We worked with COVER to include information on Train to Gain in their upcoming voluntary sector event We approved a Train to Gain press release and a leaflet for the Greater Peterborough Partnership We placed a Train to Gain advert with the Cambridgeshire County Council in their upcoming edition of the Cambridgeshire and Peterborough Directory of Commerce and Industry We included and approved information which was included in an EEDA skills leaflet Train to Gain sponsored the „Best Professional Development and Training Award‟ at the Creative East Awards 2008
PROVIDER DEVELOPMENT PROGRAMME Assessor Recruitment Our recruitment campaign, which we are running in association with Hays PLC has been really successful, attracting over 1,300 applicants to date. There are around 200 vacancies from roughly 25 providers across the region. However, it seems there is reluctance on behalf of providers to consider trainee assessors, who are occupationally competent but who do not hold the appropriate A units. This is disappointing when taking into account that training for the A and V units is subsidised to the value of £700 each. If you are a provider who would like to recruit trainee or qualified assessors, you should contact Sally.Page@Hays.com, who will provide you with a username and password for the campaign website. The service is free – you will not be charged any fee at any stage in the process. The campaign website will be available until 30 April 2008 after which, it will be closed down. Matrix Accreditation We still have a number of places available for our Matrix support programme, which is being delivered via ENTO. If you would like to take part in this programme, please contact Martyn Wilkinson: email@example.com NATIONAL TRAINING AWARDS The National Training Awards celebrate organisations and individuals that demonstrate outstanding business and personal success through investment in training. This year the awards have a new look. In 2008 there are new award categories, a streamlined entry process and for the first time this year you can apply online. Winning a National Training Award brings with it significant benefits for businesses. It:
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demonstrates an organisations commitment to investment in its people positions a business as forward thinking with a competitive edge gives external recognition and endorsement of the training programme brings a sense of pride and kudos for both staff and employers.
National Training Awards offer support to help put entries together via their website, through their helpline and at their information sessions. See their website www.nationaltrainingawards.com or email them at: firstname.lastname@example.org
To book a place at an information session or for any advice call the NTA Helpline on 0800 0191 475 . It is open from Monday to Friday from 9am to 5pm. Closing date for entry is 25 April 2008 Glen Moore March 2008 USEFUL WEBSITES www.traintogain.gov.uk www.traintogaineast.co.uk