Docstoc

EERE's Corporate PowerPoint Presentation Template_4_

Document Sample
EERE's Corporate PowerPoint Presentation Template_4_ Powered By Docstoc
					Getting a Grip on Your Content

Allison Casey Leslie L. Gardner Sarah Kirchen October 3, 2007

125 sites

125 sites >42,000 documents

FY03 – FY07
Template Content Management System

FY07: the Year of Web Content
Tools for Site Managers Web Content Standards Governance

Tools for Site Managers (4)

1. Content Analysis
• • • • Content gaps Content duplication Inconsistent terminology Incorporate more “calls to action”

2. Project Charters
• Is the content unique? • Does it fulfill a need on EERE? • Is there existing content that already covers the topic, or can you link to existing content? • How will you measure success?

3. Maintenance Plans
• • • • • Check links Update contacts Review content at least 1 per year Delete outdated, unused content Analyze Web statistics

4. Content QA Checklist
• Intro text for each page • Appropriate treatment for headers and subheaders • Appropriate use of acronyms • Does page make sense out of context?

Web Content Standards (5)

1. Searchability
• Intro text provides a meaningful caption for search results • Page makes sense when found out of context via searches, links, or bookmarks • Headers and subheaders contains keywords

2. Scannability
• Easy to scan pages • Subheaders
– Are used to break up long blocks of text – Describe paragraph/section content

• Well-written links

3. Usability
• Determine audience for each page • Determine objective for each page • What does your audience want to accomplish when they visit your page? (e.g., top tasks)

4. Consistency
• EERE Style Guide • Library of navigation labels • Define standards for various types of pages • Leverage existing EERE content through links when possible

5. Policy
• Accessibility • Contacts, Webmaster, Policy and Privacy • Copyright • Official Use Only

Governance (1)

1. Governance
• Require annual maintenance plans • Review and approve charters • Require adherence to Content QA Checklist • Continuously refine content standards • Communicate and share ideas via blog

Benefits of Getting a Grip on Your Web Content
• • • • Eliminate duplication of effort Potentially reduce costs Customers can easily find content Customers can easily scan content → take action

Resources
• EERE Communication Standards • EERE Communication Standards Blog

Resources
Tools for Site Managers 1. Content Analysis
• Web Content Reviews presentation by Marsha Luevane, Interlab 2007

2. Project Charters 3. Maintenance Plans 4. Content QA Checklist

Resources
Web Content Standards [1] 1. Searchability
• • • • • • Search optimization Page elements Content QA Checklist Page elements Links Content QA Checklist

2. Scannability

Resources
Web Content Standards [2]
3. Usability • Project charters • Writing process • Content QA Checklist 4. Consistency • EERE Style Guide • Library of navigation labels • Types of pages • Links

Resources
Web Content Standards [3]
5. Policy • Accessibility • Contacts, Webmaster, Policy and Privacy • Copyright • Official Use Only (in review)


				
DOCUMENT INFO