Evaluation and Comparison Research on the Support of Websites to Enterprise’s eBusiness
SHAO Peiji1, HUANG Yixiao1, WAN Jie2, YANG Jing1 1. School of Management, UESTC Chengdu 610054 China 2. Johnson & Johnson, Philadelphia PA 19104 USA
Netting Computers of China
(source: CNNIC, million)
41.1% more than 03_07
40 35 30 25 20 15 10 5
0.542 1.4 0 98_07 99_07 00_07 01_07 02_07 03_07 04_07
Internet Users of China
27.9% more than 03_07
China: 87 Million (in the end of June, 2004)
90 80 70 60 50 40 30 20 10
4 1.18 0 98_07 99_07 00_07 01_07 02_07 03_07 04_07
There is a gap between eBiz of China and developed countries. In China, it is imbalance among different areas.
1 The Support Ability of Website to eBiz
1.1 eBiz & eBiz Website The enterprise’s construction level may partly reflect the ability of enterprise’s eBiz implementation.
1.2 The Evaluation Index of Enterprise's Website
Currently, the representative index system, Tab.1
No. 1 2 3 4 5 Experts Grassian Hagerty Library Hong and Jelong Barker and Saifon Alexander and Marsha Evaluation index The description of enterprise’s web resource, subjective evaluation, design level, organization, resource guide Content quality, authority, organization, appearance design Content, design, whole exhibition, commerce function, user interface, communication function Enterprise info, production info, the verity of info, info renovate, usability of system design, navigation, mutual contact Content, applicability, design, easy using
Tab.1 The comparison of website evaluation index system
content: validity, authority, particularity, speed of content update, purpose and objective user, character expression; design: structure, layout, user interface, interaction, vision design; usability and getatability: links, demand of computer setting, transfer speed, search function; safety; other evaluation source info content: validity, authority, particularity, effectiveness for time, write quality; layout design: aesthetic feeling, multimedia effect, alternation, assist memory, compatibility; easy-using: continuity, stability, transfer speed, search function, user friendly; other index: the safety of website, the ethic of information, free resource, other evaluation, the times of visit
Qi Huang Xiaomiao Guo
Sinha et al
The Evaluation Index System -1
The information content
richness and validity of the content provided by website.
The manner of on-line trade
whether the enterprise realizes commodity order and payment on-line.
The communication ability with customers
the ability of enterprise to contact client and gather those information by Internet.
The Evaluation Index System -2
A The information content
a1 the entirety of information a2 the speed of updating information content (note: the five levels are ranged from very bad ( never update), bad (update in 90 days), common (update in 30 days), good (update in 7 days) to excellent (update in 3 days) ) a3 the function of information search
B The manner of on-line trade
b1 whether the enterprise realizes on-line trade, if yes, go on, otherwise, go to C b2 the variety of the trade manner b3 the convenience of the trade manner b4 the effectiveness for time of reply trade information (note: the five levels are ranged from very bad (>7 days), bad (3~7 days), common (1~3 days), good (in 1 days) to excellent (in 12 hours)
The Evaluation Index System -3
C The ability of communicating with customers
c1 the convenience of customer touch channel c2 the effectiveness for time of writing back consultation information c3 the accuracy of write back
Five levels (C2):
very bad bad Common Good Excellent (>7 days) (3~7 days) (1~3 days) (in 1 day) (in12 hours)
1 2 3 4 5
b1: ‘0’ denotes ‘no’, and ‘1’ denotes ‘yes’.
2.1 Research Sample
The first group:
to select 16 (23) from 97 enterprises in the information industry, which are made as the key super enterprises by economy and trade committee of Sichuan province in 2001
The second group:
The first 20 from 100 better enterprises in the information industry, which are publicized by information industry ministry in 2003
The third group:
The first 20 from top 500 enterprises in the information industry, which are chosen by the Fortune magazine in 2003
2.2 Data Analysis
Expert benchmarking for every index.
we chose ten domain experts, each expert scores the 56 enterprises, and the average value of expert marking is obtained.
The score of single index of the three samples is the average value of the index of all enterprises in each group.
The evaluation result -1
a1 a2 a3 b1 b2 b3 b4 c1 c2 c3 Total Score
3.25 2.75 3.15 0.06 0.25 0.25 0.21 0.81 0.75 0.88 12.36 4.20 4.30 4.75 0.25 1.05 1.00 0.75 2.85 2.50 2.00 23.65
4.80 4.80 4.85 0.75 3.25 3.15 2.85 4.40 3.90 4.30 37.05
The evaluation result -2
communicating with customers
on-line trade Y/N
a1 a2 a3 b1 b2 b3 b4 c1 c2 c3
The information content
The gap between the three group samples is small.
The difference among the three groups is significant.
The ability of communicating with customers
The result is similar to the index of on-line trade, i.e. the difference among the three group samples is obvious.
2.3 Result Analysis
According to the different support ability of website to eBiz, we brings forward using five levels to categorize the support ability of website to eBiz, fig.1.
Issuing brief Information Update and information research low
Contact and on-line communicate with client
On-line trade system
Total solution of eBusiness high
Fig.1 Support degree of enterprise website to eBiz
The Description of Five Level — 1 1 — issuing brief information
its support effect to eBiz is very limited .
2 — information update and search
Website works independently, and its main content is to introduce products and services of enterprise. The media function of Internet, and don’t achieve exchange with clients. The support effect is limited to advertisement.
The Description of Five Level — 2
3 — contact and online communicating with customers.
to obtain client information and set down corresponding marketing policy.
4 — on-line trade system.
on-line order and payment by the on-line trading system.
5 — total solution of eBiz.
not only possesses of all above functions, but also offers total solution of eBiz.
The Description of Five Level-(3)
Among above-mentioned 56 enterprises, the five support ability that enterprise website to eBusiness is listed in tab. 4
The No. 5 Representative enterprise The No. 0
The No. 0
Chengdu Yinhe Magnet Stock Co, Ltd.
Leshan Radio Stock Co, Ltd.
Shenzhen Huaqiang Group Co, Ltd. TCL Group Stock Co, Ltd.
Sichuan Maipu Digital Communication Stock Co, Ltd Sichuan Changhong Electronic Group Co, Ltd.
TCL Group Stock Co, Ltd. Legend Holding Co, Ltd.
Information update and search level
on-line trade system level
Level 5 total solution of eBiz level
The Description of Five Level-(4)
The above results show that :
The top 500 enterprises mostly have founded on-line trade system and have achieved high eBiz level. . The information industry of the Chinese advanced enterprises are stronger than those in Sichuan in the aspects of information content, some Chinese enterprises have established on-line trade system and total solution of eBiz. The building level of eBiz website in Sichuan has fall behind that of Chinese advanced enterprises and world. Most enterprises belong to the first or second level, some one have not yet build their own website, so enterprises in Sichuan should strengthen the build of website and the function of online trade and contact with customers.
The findings show that the implementation level of enterprise’s website in Sichuan is still low, so it is critical to reinforce the buildup of website and matching establishment and to accelerate the development and application of enterprise’s eBiz in Sichuan.
Q & A?