EBusiness Criteria by slappypappy126

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									EBusiness Criteria
Internet strategies and advice

Company profile

EBusiness Criteria is an Australian company that advises organisations about how to make their websites and intranets more usable, effective and profitable. We conduct website and intranet evaluations, benchmark websites, write ebusiness plans and website and intranet development briefs. We help companies manage the entire life cycle of their website. Our website advice is objective because we are not website designers or developers nor are we aligned with any software vendor or provider.

Accredited Website Criteria consultant
We are accredited as website consultants with one of Australia’s leading Internet institutions – Website Criteria. WSC researches and develops best practice criteria and guidelines for managing the entire life cycle of websites and intranet. For example, they produce guides on Blogs, selecting a web developer and their Website Writing Guide has been endorsed as the guide for all South Australian government websites. Our principal consultant, Bruce White, has undergone extensive training with the Website Criteria team. He has access to WSC’s vast research and reports covering such areas as website usability, content management systems and online marketing strategies. Collectively Bruce and WSC have much experience advising a wide variety of organisations across Australia about their websites and intranets. In particular, Bruce has vast experience in the tourism industry.

About Bruce White
Bruce is the Director of EBusiness Criteria and its principal consultant. He established the company following a career in the international tourism industry during which he assisted tourism operators get online and market themselves on the Internet. This experience convinced him of the business potential of the Internet but demonstrated the challenges business face as they try to make their website profitable. He brings to consultancy projects: • understanding of the challenges businesses face in the online world • ebusiness planning acumen • Internet marketing experience • strong communication and interpersonal skills. He has accumulated invaluable business and online experience and knowledge that he brings to bear on his consultancies.

EBusiness Criteria Pty Ltd
Mobile: 0412 785 008 Email: bruce@ebusinesscriteria.com.au Page 1 of 4

EBusiness Criteria
Internet strategies and advice

Company profile

Internet advice and planning

Our ebusiness advice is based on Website Criteria’s Web life cycle concept. Bruce White is accredited in applying the strategies and approaches to his client’s ebusiness. Managing the online presence • assess how the Web can help your business • review the challenges and risks of expanding your online presence • assess what your industry and competitors are doing online • e-security checks and advice on securing your website Plan your website • research and develop your ebusiness plan • advise on the resources and budget you need to succeed online • determine what kind of website you and your customers need • develop your online marketing strategy Building a website • prepare the Web development brief • help select the Web developer and negotiate terms • project manage the website development Sustaining a website • help you achieve a higher search engine ranking • manage your online branding and marketing strategies • advise on your use of e-commerce – selling online • advise on implementing Web 2.0 strategies – blog policies • audit the content of your website

EBusiness Criteria Pty Ltd
Mobile: 0412 785 008 Email: bruce@ebusinesscriteria.com.au Page 2 of 4

EBusiness Criteria
Internet strategies and advice

Company profile

Improving a website • evaluate your website – how easy is it to use, understand and whether it is working for you • use the clutter test on websitecriteria.com (example to the right) to see how cluttered any Web is • benchmarking your website – see below.

Benchmarking your website
It is surprising how many organisations are unhappy with their website or intranet. We have developed a range of evaluation strategies and practices to help organisations identify what is wrong and how to fix it. We are accredited in benchmarking websites using Website Criteria’s benchmark database which monitors common practice across 100+ elements of a website including: • look and feel – eg amount of free space on the screen, font style used for the body text • navigation – eg number of menu groups, if it has a search feature • content – eg readability score, presence of diagrams, flow charts • functionality – eg password protected section, email subscription • multimedia – eg music, animation • marketing – eg pop-up ads, Google ranking • e-commerce – eg shopping cart, secure function • usability – eg how easy is to find information Users expect a website to behave like and look like all the other websites they visit. After all, as Jakob Nielsen says, “Users spend most of their time in other websites.” By measuring common practice in each of the elements we can tell you what users expect of your website – ie what they commonly experience elsewhere – and what is best practice.

Marketing and your website
An effective website should help improve communication between you and your target audience(s), improve customer services and enhance and reinforce your brand and position in the marketplace. The areas in which we provide leadership and advice include: • • • • • • • Google advertising integrating the website into the marketing plan Web page design that improves the marketing of services and products using the Internet to develop a competitive advantage using email effectively and responsibly using the Web and email to develop and maintain effective customer relationships managing the online marketing plan.

EBusiness Criteria Pty Ltd
Mobile: 0412 785 008 Email: bruce@ebusinesscriteria.com.au Page 3 of 4

EBusiness Criteria
Internet strategies and advice

Company profile

Search engine ranking
There is no point in having a website if no one knows about it or it cannot be found easily through search engines. We help organisations develop and implement an effective website promotional plan and strategies to improve their Google ranking. A promotional plan may address: • • • • • • what the organisation’s online aims are who the target audience(s) is and their online behaviour a prioritised list of techniques to ensure search engines rank the site highly integrating off-line and online promotion strategies a budget and schedule for implementation an evaluation method and criteria by which to evaluate the promotional strategy.

Resources
Not only do we provide our own advice to clients but we also steer them to resources and guides that will help them gain a better understanding of the world of the Web. The Website Writing Guide at www.websitecriteria.com is a recognised website writing standard.

www.e-businessguide.gov.au

Web Accessibility - www.W3C.org

We recommend to clients that they look at this website to help them understand our approach. The e-businessguide provides advice for small to medium sized businesses about how to do business online.

The W3C (World Wide Web Consortium) is effectively the ‘UN’ of the Web. Amongst other things, it produces guidelines for making sure websites are accessible to people with disabilities. We can advise on making sure your website is accessible.
EBusiness Criteria Pty Ltd
Mobile: 0412 785 008 Email: bruce@ebusinesscriteria.com.au Page 4 of 4


								
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