Marketing Ideas for Workshop Promotion
Best results have come from these 4 methods:
Chamber blast/broadcast faxes to all members ( Recommend two times)
Blast e-mails to entire membership list (Recommend two times) Alternate 4
weeks with first week fax, second week e-mail, third week fax, fourth week e-
Direct mail flyer/brochure/postcard to members (Recommend only one)
Personal phone calls to larger employers & past attendees – this works real well!
Best results for all of above come from 1-4 weeks in advance of date
Other methods used by chambers in the past:
Chamber newsletter articles and/or inserts
Partnering with other area chambers
News releases by print, radio and television
Get Board Members commitments for support
Post information on web-site
Announcements at meetings and chamber events
Use of media co-sponsor(s) or other organizations that will co-sponsor
Sponsors for food or beverages provided
Interviews with radio, television and newspaper.
NOT recommended: Buying advertisements such as radio, tv, newspaper.
Consistently this has not been successful.
If you don’t feel you are getting good enough results: Call Joe (two weeks
in advance of workshop date) and we will be happy to supplement your
efforts by doing some additional marketing from our office (at no expense
Constant Training; 1987 E M28; Marquette, MI 49855
Phone: 1-800-816-7919 Fax: 906-249-5555
www.constanttraining.com email: firstname.lastname@example.org