CAPE TOWN SHINES ON GLOBAL STAGE
City draws record international delegates to ICCA conference
[Cape Town, 10th November 2004] The International Congress and Conference Association’s
[ICCA] annual conference recently held in Cape Town attracted the highest attendance in the
organisation’s 43-year history.
Billed as the “conference conference” by local media, ICCA drew a record 479 delegates this
They came from 107 cities in over 80 countries around the globe, using a combination of direct
and connecting flights on offer from 43 international airlines ranging from Air Baltic to
They stayed for a total of 2 360 bed nights with the majority electing to stay at the Arabella
Sheraton and Cullinan hotels followed in popularity by the Table Bay hotel in the V&A
Waterfront, the Capetonian and the Holiday Inn on the Foreshore.
A quarter were accompanied by their partners, bringing 144 additional leisure visitors to the
99% of the delegates chose to arrive in Cape Town ahead of their conference with a further 226
extending their stay after the conference ended.
Christian Mutschlechner, current ICCA President says, “We have had record attendance levels
for this year’s conference. It is clear that the attraction of coming to Cape Town persuaded
our delegates to attend.”
The ICCA conference ran simultaneously with the International Association of Convention and
Visitor Bureaus (IACVB) and the BestCities.net Workshop. Combined, these three conferences
are estimated to have had added R24-million to the Western Cape economy.
In just six months, the Cape Town Convention and Events Bureau, a division of the newly
formed Cape Town Routes Unlimited, has won six international conferences estimated to bring
over R116.8-million and 10 000 delegates to the Western Cape within the next seven years.
According to Noki Dube, CEO of Cape Town Routes Unlimited, “business visitors frequently
become leisure visitors, either extending their stay to take in the local sights, or returning with
their families. They are often our best ambassadors.
“Furthermore, recent research has also shown that international conference delegates visiting
Cape Town will each spend approximately R1 932 daily (including conference fees), with 34.8%
of their total expenditure going towards accommodation, 6.3% going to restaurants and a
further 7% going towards shopping. This all equates to a huge cash injection for our city.”
By comparison, domestic delegates each spend R1 425 per day (including conference fees).
37.5 % of their spending will be on accommodation, 6.6% on restaurants and 5.9% on shopping.
Dirk Elzinga, Chairperson of the Local Host Committee and MD of the Cape Town International
Convention Centre said, “We now have more than 600 ambassadors for this city and the
country who will all convey the same message back home: Cape Town and South Africa are
business tourism destinations on par with the rest of the world. Delegates were not only
impressed with our world-class convention facility, but also with the city’s infrastructure,
tourist attractions, hotel accommodation, service levels and scenic beauty.”
For further information, contact:
Angeline Lue, Cape Town Routes Unlimited 021 487 4800.
Enid Vickers, 021 426 1233 or 083 460 3910
Athina Kyriacou, 021 426 1233
CITIES FROM WHICH ICCA DELEGATES HAILED
Dar Es Salaam
Rio de Janeiro