Targeted Relationship Marketing Expand Your Marketing Reach Build Community Relationships Get Qualified Leads Save Time, Effort & Resources Never heard of a preferred employer program? Learn how the National Preferred Employer Starting your own preferred employer program? Program (NPEP) can generate well-qualified sustainable traffic by building long lasting Already have your own preferred employer program? relationships with your area’s most important Enroll today and let us create or enhance your marketing strategy! employers. 1-877-629-6082 www.npep.com email@example.com Program Overview The National Preferred Employer Program (NPEP) is a cost-effective, targeted, relationship marketing solution designed to promote communities directly to the employees of local and national employers through human resource departments. NPEP is packaged as a free human resources benefit which employers can offer to their employees to help ease cost-of-living expenses. Participating communities create and control their own preferred employer discounts for our partner employers. This benefit is promoted to employees through a variety of channels including posters, flyers, payroll inserts and onsite visits. Community information is distributed each month through apartment listings delivered by mail and our website - www.npep.com. Partnering with Organizations We partner with, advertise with and join apartment, human resource and employee benefit organizations whenever possible to expand our marketing reach and build better relationships. Here’s a small sampling of the organizations we work with. Apartment Associations We enjoy a special National Apartment Association partnership with the Atlanta Apartment Association Society for Human First Coast Apartment Association Resource Management, Property Management Association Jacksonville – (SHRM Jacksonville). Our Human Resource Organizations program is included in Society for Human Resource Management their membership Chesapeake Human Resource Association benefits and they are Colorado Human Resource Association encouraged to enroll their own companies in our Human Resource Association of the National Capital Area program as well. Society for Human Resource Management, Atlanta Society for Human Resource Management, Jacksonville Employee Benefit Management Organizations LifeCare – manages all employee benefits for 44 companies including Wells Fargo, Kraft Foods and EDS. Sparkfly – manages all employee benefits for 37 companies including The Coca-Cola Company, Delta Airlines and SunTrust Bank. Partnering with Employers Any employer willing to promote our participating communities to their employees can Here’s what our employers join. Their employees are then eligible to enjoy the discounts and specials offered by have to say about us… our communities. “Your service has been a huge help to many new employees who have moved Identifying Potential Partner Employers to Jacksonville over the last few years. I appreciate all that you do to keep this We first identify potential new partner employers by purchasing contact lists of human resource professionals and service top notch and to continuously working with local chambers of commerce, human resource organizations and employee benefit organizations. We inform me of the discounts contact human resource managers through mailings, email blasts, advertisements, calls and sponsorships. available. Thanks a bunch!” - Senior Human Resources Enrolling Human Resource Departments Manager, Information & Display We offer human resource managers one-stop shopping for apartment discounts and a pre-packaged free benefit Systems (IDS) program which can be easily implemented. The discounts offered by our participating apartment communities can result in significant cost-of-living savings for their employees. "Thank you for sending us the info. Our employees really appreciate it. Actually Building Relationships in August I'm moving to one of the Essential to building relationships with partner employers are regular communications. Employers receive monthly apartment complexes that is on our list." emails, quarterly newsletters, holiday cards & yearly appreciation gifts. -Patient & Staff Services Activities Coordinator, We partner with over 90 national employers who have made this We also partner with over 1,000 local and regional employers. Mayo Clinic benefit available to all employees. This list of employers includes: A small sampling of this list includes: ACS - 40,000 employees Baptist Health - Jacksonville, FL - 6,700 employees “I have used this myself and will be AirTran Airways - 5,600 employees Duval County Public Schools - Jacksonville, FL - 14,425 employees moving to one of the properties at the CH2M Hill - 16,000 employees Mayo Clinic - Jacksonville, FL - 5,200 employees beginning of the month. Thanks for Echostar Communications - 20,000 employees State of Colorado - Denver, CO - 50,000 employees your help." J.C. Penney - 300,000 employees -South Regional Payroll Benefits Stanley Associates - 2,300 employees Specialist, Wachovia - 90,000 employees Whole Foods Market “Received you clever Spring Gift. Thanks so much!” Manager of Administrative Services, A complete listing of all CUH2A employers is available on our website www.npep.com. Promoting Our Benefit Program Reading this online? Click below to see employers who Once an employer enrolls, we assist the human resource department in getting the word link directly to us! out to employees that this new benefit is available to them. Duval County Public Schools State of Colorado Free Program Materials Tri-County Health Department All partner employers are provided with the program materials such at posters, flyers and payroll inserts they University of Colorado and Denver Heath Science Center require to promote our benefit to their employees at no charge. Materials are replenished every year. TWSCO Website Linking Supernus Georgia State University Partner employers are encouraged link their corporate benefits website directly to our listings at ww.npep.com. Certified Financial Planner Board of Employee Benefit & Vendor Fairs Standards We host booths at employee benefit fairs to distribute information and listings directly to employees. Many other employers link to us from their corporate intranets which are not Easy to Remember Web Addresses available to the public. Employees can find us on the web at our regular address www.npep.com or our new easy to remember addresses such as… www.JacksonvilleAparmentdiscounts.com, www.AtlantaApartmentDiscounts.com, www.DenverApartmentDiscounts.com and www.MetroDCApartmentDiscounts.com. Search Engine Optimization An employee who may be unsure of their benefit can usually find us on the web by using a search engine like Free program Materials Google to search for their company’s employee discounts. Inclusion in Benefits Information Packages and Newsletters We provide our logo and prewritten text to employers such as Duval County Public Schools in Jacksonville, FL, Virginia Hospital Center in Arlington, VA, the State of Colorado and Doctor’s Community Hospital in Lanham, MD to include information about our program in their formalized benefit information packets and newsletters. Promoting Your Community Enrolling your community is simple! 1. Complete a one page agreement. 2. Create your own discount terms or use our standard terms – 5% off monthly market rent & 50% off application fees. 3. Provide one community picture and up to 250 words of descriptive text. We create two types of listings, online listings available 24/7 and printed apartment listings mailed monthly to employers. www.npep.com Individual online listings contain pictures, descriptive Apartment text and link to listings map locator. categorized by state & city. Complete list of partner employers. Online apartment listing - communities Welcome Gift are sorted by map Request location. Printed apartment listings are mailed to employers monthly and are also available to print from our website. Tracking Results Easily Identifiable Traffic…. We make gauging your traffic simple by delivering leads and leases in a NATIONAL PREFERRED number of easily identifiable formats and recording results. EMPLOYER PROGRAM Website Page Hits We record the number of hits your individual listing receives on a monthly basis. Guest Cards Guest Card When employees call us directly with a general inquiry about participating communities. Guest cards are faxed and the request is recorded. Email Leads Email sent from the website are received by us first to record and redirect to your community. We follow up with the potential tenant one week later to help ensure the lead is being managed. Welcome Gift Requests/Lease Verification One a new lease is signed through us. The new resident can request their free Welcome Gift. Email Lead We record the lease, fax a confirmation to the community and send the gift! Monthly Traffic Surveys Each month traffic surveys, which is also an updated list of employers, is faxed to communities. Community are asked to report all leads and leases and results are recorded. Secret Shopper Calls Periodically we make secret shopper callsto help ensure that all employees have a positive Traffic Survey experience and no community loses out on a potential new lease. Results are faxed to communities. NATIONAL PREFERRED EMPLOYER PROGRAM NPEP Shopper Results www.npep.com 1-877-629-6082 firstname.lastname@example.org Community Name: City: Date of call: Time of call: Spoke with: Called as Employee from: Did the person you spoke with recognize NPEP? Yes No If they didn’t recognize NPEP, were they able to get the information about NPEP from someon else in the office? Yes No Did they explain the discount or the money you save? Yes No Did the discount match the discount listed on the NPEP listing? Yes No Did they mention the Welcome Gift? Yes No Comments/Notes: Welcome Gift This shopper results card has been sent to you as part of your membership in the National Preferred Employer Program (NPEP). NPEP has secret shoppers test call participating apartment communities to ensure that no community loses out on a potential lease and all employees of our partner employers enjoy their experience with NPEP. If you have any questions about these results or your membership in NPEP please call 1-877-629-6082 or email email@example.com. Secret Shopper Results Card 2008 Rates & Terms* Single Community Standard Rate • $99 per month. • Initial term six months. After six months may be canceled with a 30 day written notice prior to monthly publication. Five Communities Discount • $75 per community per month. • Five or more communities from same management company. • Initial term six months. After six months may be canceled with a 30 day written notice prior to monthly publication. Ten Communities Discount • $50 per community per month. • Ten or more communities from same management company. • Initial term six months. After six months may be canceled with a 30 day written notice prior to monthly publication. Portfolio Discount • $45 per community per month. • Initial term six months. After six months may be canceled with a 30 day written notice prior to monthly publication. • Requirements: – 40 or more communities from same management company. – Single monthly invoice for all communities (can be paid by separate checks). – Single point of contact with the management company. *Pricing subject to change without notice.