OFFICIAL PUBLICATION OF
THE BOWLING CENTERS
OF SOUTHERN CALIFORNIA
V O L U M E 1 3 , I S S U E 1 2 D E C E M B E R 2 0 0 9
BCSC Member Benefit for 2010
Want to add another value to membership for 2010?
Well, starting in January, BCSC member centers can
promote leagues, tournaments and other events free on
BCSC Member 1 the BCSC website, www.socalbowling.com.
Benefit for 2010 Simply send in your flyer or other literature with the
BCSC Renews 1 info about whatever you’d like to promote, and we’ll
Endorsement of Farmers add it to the website. Coupons you’d like customers to
Workers’ Compensation print out and redeem at your center are welcome, too.
Program Let us know how long you’d like the ad to run, and we’ll place it on a special page
Partners 2 of our website for you.
Non-member centers pay $75 per month for advertising on
President’s Perspective 4
www.socalbowling.com, but for BCSC members, it’s free! For questions, please
Reach Out and Touch 5 contact Scott or Victoria at 818-789-0900.
BCSC/NCBC Board of 5
BCSC Renews Endorsement of Farmers
Your Customers May Be 6 Workers’ Compensation Program.
Seeking Salvation The BCSC Insurance Committee, lead by Bill
Media Watch 6 Mossontte with the help of Gary Forman and Scott
Frager, met with agent Bob Herzog and the Manager of
Holiday Spirit 6 Associations for Farmers, Maryann Vitkievicz, last
week to review the current endorsement of Farmers as the workers’ compensa-
Treat Your Center to 7
Lavazza this Holiday
tion carrier of choice for BCSC. As a result of favorable loss history, in addition
to an overall reduction in premium for association members the past two years
BCSC Fun Day at the 8 of over 30%, Farmers and the insurance committee agreed to an additional 3%
group discount that will be received by all BCSC members. The discount will be
Pepsi Ad 9
applied to all new business and renewals effective January 1, 2010 .
Farmers and the Herzog Insurance Agency have provided BCSC a very stable
and financially sound program as the endorsed workers’ compensation carrier
BCSC Board 11 for the past 4 years. Farmers has been the number one writer of workers’
of Directors compensation for bowling centers the past 15 years in California.
One of the main reasons for the success of the program has been the
WBPI Ad 12
aggressive claims handling provided by Farmers. Many carriers subcontract out
the claims services that add additional costs and can cause higher claim dollars
to be paid out. Farmers has its own claims adjusters and close out on average
over 95% of its claims in the first year.
If you have any questions concerning the BCSC workers’ compensation
program please contact either Bob Herzog or Kelly Hillman at 800-300-1303.
All Systems Company Ebonite
Paul D. Ghitescu Shawn Morris
27662 Nugget Dr., Suite 6 8022 S. Rainbow Blvd. #359
Canyon Country, CA 91351 Las Vegas, NV 89139
American Consulting Group
Steven J. Ross
23361 Madero, Suite 220
Mission Viejo, CA 92691
www.american-consulting.com Accept credit and debit cards easily and efficiently.
Elavon has offered discounted pricing to members of the
Kyle Berger BCSC since 2004.
5660 Knott Ave.
Buena Park, CA 90621
714-228-5714 El Dorado Hotel & Casino
firstname.lastname@example.org John McGinnes
C. Sanders Emblems, L.C.
Penny Ledbetter Family Amusement Corporation
12965 Arroyo St. Stephen or Robert Peck
San Fernando, CA 91340 876 N. Vermont Ave.
800-336-7467 Los Angeles, CA 90029
Champion Family Games, LLC
19451 Vintage St. Presidio Foods Co.
Northridge, CA 91324 Zev Zukerman
866-523-4039 5618 Geary Blvd. Suite 207
www.ChampionFamilyGames.com San Francisco, CA 94121
5580 East Olympic Blvd.
Commerce, CA 90022 HPSI Hospitality
323-837-4149 • 323-788-3392 Spencer Gonzalez
email@example.com 136 Reynolds Ave., Suite 101
Irvine, CA 92614
Digital View firstname.lastname@example.org
David E Brow
2735 San Pasqual St.
Pasadena, CA 91107
HPSI is a national group purchasing service company
626-354-1989 that negotiates contracts, collects rebates, and audits
email@example.com invoices for our consumers in the food service, bowling,
www.adigitalview.com hospitality, and healthcare industries.
Herzog Insurance Agency
Dippin’ Dots Bob Herzog
John & Cheryl Hiller 235 Main Street
27530 Newhall Ranch Rd. Pleasanton, CA 94566
Valencia,. CA 91390 800-300-1303
661-510-8348 • 661-857-3274 firstname.lastname@example.org
VOLUME 13, ISSUE 12 PAGE 3
BCSC PARTNERS, Continued
International Bowling Industry Murrey International, Inc.
Scott Frager Bill Snoberger
13245 Riverside Drive, Suite 501 14150 S. Figueroa St.
Sherman Oaks, CA 91423 Los Angeles, CA 90061
818-789-2695 Ph: 310-532-6091
email@example.com www.murreyintl.com • firstname.lastname@example.org
IBI can quote any design or printing job, large or small. We
deliver on time and on budget. Call today. National Planning Corporation
Just In Time Communications 752 Town and Country Road
Chris Harter Orange, CA 92868
2230 E. Imperial Hwy. 714-750-3090 ext. 110
El Segundo, CA 90245 Fax: 714-750-3091
Kahn Air Conditioning, Inc. Greg Copeland
Mike Carson 27717 Aliso Creek Rd.
19434 Business Center Dr. Aliso Viejo, CA 92656
Northridge, CA 91324 949-643-5743
Lime Energy 190 S. Summertree Road
Burke Ewers Anaheim Hills, CA 92807
2247 Lindsay Way 714-974-9436
Glendora, CA 91740 email@example.com
www.lime-energy.com QubicaAMF, the leader in new bowling center development
and existing center modernization, bowling equipment and
Lime Energy provides energy-efficient design/build solutions support services.
for lighting, HVAC, water, weatherization, and renewable
Register Tapes Unlimited
Lind Shoe Company Pierre Luttrell
David Wiggins 630 S. Mountain #116
6620 Southpoint Dr., Suite 501 Ontario, CA 91762
Jacksonville, FL 33216 909-437-1830
Switch Bowling and Billiards LLC
Lind Shoe Company supplies USBC-approved pins, house James Borin
shoes and balls, essential items for pro shops. No-hassle 1025A Avenue M
warranty on all products. Contact us at firstname.lastname@example.org. Grand Prairie, TX 75050
Jeff Colton Switch Bowling offers the latest technology and highest
quality production methods. Check us out on
US Bowling Corporation/
Mischel & Company US Steltronic
Bowling & Entertainment Centers - Full-Service Mark Marchido
Brokers, Appraisers and Financial Advisors 5480 Schaefer Avenue
Ken Mischel Chino, CA 91710
37 Tunapuna Lane 909-287-0712
Coronado, CA 92118 Fax: 909-287-0718
BCSC PARTNERS, Continued
Western Bowling Proprietors’ Insurance Western Pacific Bowling Supply
Larry Linder Chuck Sager / Lee Haxton
1535 E. Shaw Street, Suite 100 1216 W. Grove Avenue
Fresno, CA 93710 Orange, CA 92865
Fax 559-227-4461 email@example.com
I would first like to wish everyone a very happy holiday season on behalf of the
BCSC group. The holiday season is a great time because it brings friends and
families together to look at the past year and, of course, the future. New Year’s
resolutions are always good and I think that we should hope for good health, a safe
environment, and a chance to have some fun. Sometimes I think the pace of life
does not allow us to smile and have enough time for fun. I have decided to make
myself the new spokesman for making time to have fun! I hope someone is laughing, because that was
supposed to be funny.
The holiday season is also a time for good food and good beverage. That brings me to the topic of
bowling centers needing to be as sharp with good food and beverage as we are with the bowling.
Today’s bowling center is more of a family entertainment venue and that means parties, corporate
meetings, seminars, and other special events that may not include bowling. If these events occur at your
center, you probably are serving them food and/or beverages. Be sure you have the very best products
available because if we do it right, they will come back.
Our bowling centers are well known for hamburgers, hot dogs, fries, and soda pop. Why not
pastrami steak or roast beef sandwiches? It’s all available to buy and sell—we just have to make it
more important. How many of you offer flavored coffees, Danish, bagels, and sweet rolls for breakfast
at your center? There is money in it, and people that are interested in it. Speaking of breakfast, do you
serve it? It’s easy and it’s inexpensive. Bottom line: all of these suggestions are what we need to be
progressing to if we are going to survive the competition for outside dollars.
One of the best items we offer at our center is an appetizer platter. The customer gets five types of
appetizers on a platter that is enough food for the team. Team eats appetizers, and now they need
something to drink! It all works hand-in-hand.
Be confident with what you sell and I promise you, it will make a difference.
Well, got to say to goodbye for now—someone just ordered a shrimp basket. Doesn’t that sound
better than fries and a hamburger?
Bowling Centers of Southern California
VOLUME 13, ISSUE 12 PAGE 5
Reach Out and Touch Someone
What Ma Bell had in mind in 1981 rings true today, some 29 years later.
There is a universal truth about humans, and therefore bowling center
proprietors and managers (I know some people would argue if the former would
qualify): we all want to communicate with others. We do this at our centers all
the time. You’re out on the floor talking to bowlers, employees, vendors, and
even those pesky BCSC staffers who reach out and want to talk to you.
After-hours, we all have family and friends to hear us out. (Most of the time,
however, unless your friends and family also happen to be in the bowling business, you’ll get blank
stares with glossed-over eyeballs after you share the news of the day.)
Earlier this month, the BCSC hosted a general membership meeting at Keystone Lanes in
Norwalk. We had approximately 30 people attend. We had a chance to meet two representatives
from the Red Rock Casino Hotel Spa and Bowling Center, BCSC’s newest 72-lane member. We had
a chance to discuss many of the issues that we’re all facing as individuals, as a group, and as an
industry. Everyone had a chance to participate and share his or her thoughts in an open and
non-threatening environment. That was typical of any BCSC meeting.
And since I’ve always been taught that in order to truly communicate, one person needs to talk
while the others listen, I did a lot of listening that day.
I heard loud and clear that more proprietors wanted to get together more often to discuss
promotional, marketing, sales, legislative and other issues that impact our businesses.
So we’re back on the trail to bring back the regional meetings throughout 2010. We’ll try to have
two meetings per region (county) per year.
We’ve also been charged, as I’ve written about in this column before, with creating more industry
events to bring about more networking and casual collaboration between proprietors.
So we’ll be reaching out to you over the next few weeks and months to announce these programs.
I look forward to the opportunity of bringing this industry together.
After all, aren’t mothers always right?
Bowling Centers of Southern California
BCSC/NCBC Board Retreat
The board was hard at work in Santa Cruz November 15-17.
Seen to the left is board director Craig Goodman and president
Tom Cristi (respectively) gearing up for the plane ride to meet
with the rest of the crew for the annual retreat. Committees are
in place and programs are in the works.
BCSC has some really great programs lined up for 2010.
From the Day at the Races to regional meetings twice a year,
our annual golf tournament, and the Dodgers and Angels
Bowling Club programs, we’re going to have quite a busy year!
VOLUME 13, ISSUE 12 PAGE 6
Your Customers May Be Seeking Salvation
“Terminator Salvation,” that is, a new shooter arcade game from Play Mechanix based on the
mega-hit movie of this past summer.
· A cabinet adorned with glowing neon rifle holders and a
life-sized replica T-600 model Terminator marquee topper with
glowing red eyes,
· An impressive 42" HD LCD displaying game-action
cinematics of unprecedented realism. Players are thrust into the
future and right on the firing line as Terminators of all kinds
attempt to squash their resistance.
· Heavy-duty recoiling rifles with a new “clip action” reload
feature for even more realism. Players can add to their arsenal
of weapons by securing numerous powerups including
grenades, shotguns, rocket launchers and devastating miniguns.
· Full-time two-player play coupled with more than one hour
of cinematic game play.
For more information on “Terminator Salvation” or other
arcade games, call Brian Murphy, 201-438-1300.
Check it out! Bowling is featured in the
‘Best of LA’ section of Los Angeles Magazine.
Member centers like ‘300’ Pasadena, Pinz in
Studio City, Brunswick Covina Lanes,
Pickwick Bowl in Burbank and Montrose
Bowl have all been recognized as unique
centers to visit.
Have you put your center into the spirit
of the season with holiday colors and
decorations? Pinz Bowl in Studio City
has. Take a look—
BCSC Fun Day
at the Races
Event is open to BCSC
April 8, 2010
Luncheon 11:30 a.m.
Race begins 1 p.m.
The Club Plaza
285 W. Huntington Drive
Arcadia, CA 91007
Enter through Gate 5
$50* per person
Club House admission
Raffles & door prizes
*Non-members pay $75.
Save the date!
December 2009 J a nua r y 2 0 1 0
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20 21 22 23 24 25 26
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27 28 29 30 31
December 16 : BCSC Board of Directors Meeting/Holiday Lunch January 9-10 : Grand Prix Tournament #3
January 23-27: BPAA Bowling Summit, Arlighton, TX
Fe b r u a r y 2 0 1 0 M a rc h 2 0 1 0
Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue We Thu Fri Sat
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March 10: Orange County Regional Meeting, Location TBD
February 10: Legislative Bowling Party, Country Club Lanes,
March 17: San Diego County Regional Meeting, Location TBD
February 6-20: Grand Prix Mail-in Tournament #1
March 27-28: Grand Prix Tournament #4
February 17: Los Angeles/Ventura County Regional Meeting,
February 24: Riverside/ San Bernardino County Regional Meeting,
VOLUME 13, ISSUE 12 PAGE 11
BCSC BOARD OF DIRECTORS
TOM CRISTI MICKEY COGAN JOHNNY HUMBLE
President Gable House Bowl Kearny Mesa Bowl
Santa Clarita Lanes 22501 Hawthorne Blvd. 7585 Clairmont Mesa Blvd.
21615 W. Soledad Canyon Rd. Torrance, CA 90505 San Diego, CA 92111
Santa Clarita, CA 91350 P: 310-378-2265 P: 858-279-1501
P: 661-254-0540 F: 310-378-6158 F: 858-279-8693
F: 661-254-7562 firstname.lastname@example.org email@example.com
DAN MUELLER NICOLE ELLISON BILL MOSSONTTE
Vice President Del Rosa Lanes Mission Hills Bowl
Buena Lanes 1499 E. Highland Ave. 10430 Sepulveda Blvd.
1788 S. Mesa Verde San Bernardino, CA 92404 Mission Hills, CA 91345
Ventura, CA 93003 P: 909-886-4675 P: 818-361-1221
P: 805-656-0666 F: 909-883-4665 F: 818-361-0321
F: 805-656-0774 firstname.lastname@example.org email@example.com
GARY FORMAN CRAIG GOODMAN SCOTT PODDIG
Santa Clarita Lanes Harley’s Camarillo Bowl
Secretary / Treasurer 21615 W. Soledad Canyon Rd. 305 Arneill Rd.
Santa Clarita, CA 91350 Camarillo, CA 93011
17110 Brookhurst St.
P: 661-254-0540 P: 805-482-0747
Fountain Valley, CA 92708
F: 661-254-7562 F: 805-987-5170
BRYAN ALPERT DINA FINK DOUG SVELA
Pickwick Bowl Buena Lanes Gage Bowl
921 W. Riverside Dr. 1788 S. Mesa Verde 3477 E. Gage Ave.
Burbank, CA 91506 Ventura, CA 93003 Huntington Park, CA 90255
P: 818-842-7188 P: 805-656-0666 P: 323-587-3211
F: 818-845-5082 F: 805-656-0774 F: 323-587-3531
firstname.lastname@example.org email@example.com firstname.lastname@example.org
Official Publication of the Bowling Centers of Southern California
13245 Riverside Drive, Suite 501
Sherman Oaks, CA 91423
Scott Frager, Executive Director
Victoria Tahmizian, Office Administrator