Slide 1 - Cisco WebEx by liwenting

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									Cisco Collaboration Portfolio

Alex Hadden-Boyd Director, Enterprise Marketing, Collaboration Software Group Chris Thompson Sr. Director, Solutions Marketing, Unified Communications

Agenda
Industry Update Cisco Collaboration Portfolio

Cisco Collaboration Architecture Overview
What’s New from Cisco

Key Messages
 Business is experiencing a productivity gap.  Collaboration can speed decision cycles and accelerate innovation closing this gap.  The network is the platform enabling people to connect, communicate and collaborate.

 Cisco enables collaboration through an open portfolio that embraces business applications:
–Unified Communications –Video –Web/Enterprise 2.0 Platform

What’s New? – September 24th Announcements
The Cisco Collaboration Portfolio

Cisco Unified Communications Systems Release 7.0 TelePresence Expert-on-Demand Cisco WebEx Connect

Centralized

De-Centralized

Global and Variable

The Evolution of the Workforce

Employees

Partners

Customers

Business Leaders

―Why can’t I work from home?‖ ―Let me use Facebook. Why won’t you support my iPhone?‖

―Give me equal access‖ ―Empower me, Include me, Help me help you ‖

―Give me faster, better service‖ ―Let me contribute to the solution, let me voice my opinion ‖

―Transform IT, transform our customers, transform the world‖

The New Workspace

Cross-Company Collaboration

Customer Intimacy

Business Transformation

The Current Landscape
Application Delivery Model

 Ubiquity, speed, flexibility Employee  ―Web 2.0‖ style innovation platform www  Facebook stat: 5000 ―custom apps‖ built by 90,000 developers in seven weeks  The ―utilities‖—security, reliability, scalability, availability, etc. Enterprise Enterprise  Intelligent services built into the network Network  Example: Network Access Control (NAC) ―Cloud‖
3 to 6 Months

3 to 6 Years

The Best of Both Worlds
Application Delivery Model

Employee

―Cloud‖

 Enterprise

 Intelligent services built into the network

Our Strategy: Bring together the pace of web-based innovations and The ―utilities‖—security,strengthscalability, Cisco’s proven reliability, in availability, etc. enterprise networking Enterprise
Network

 Example: Network Access Control (NAC)

The Unified Workspace
Devices

Business Applications

Operating Systems

Networks

Connect

Communicate

Collaborate

The Network has Enabled it all

Increasing Complexity

Corporate Telephony
challengers leaders

Web Conferencing
challengers leaders

Ability to execute

Ability to execute

Cisco Avaya
NEC Mitel Nortel Alcatel-Lucent Siemens

Citrix Online

Aastra Shore Tel Technologies Toshiba Microsoft 3Com Digium

Netviewer Elluminate

Microsoft IBM Adobe AT&T Saba iLinc Dialcon Genesys Conferencing

Cisco

Premiere Global Services Alcatel-Lucent Intercall Completeness of vision

Completeness of vision

IVR Systems
challengers leaders Genesys Telecommunications Avaya Nortel
Intervoice Aspect Software IBM Syntellect Interactive Intelligence Completeness of vision

Contact Center
challengers leaders

Cisco
Ability to execute Avaya NEC Siemens Genesys Nortel Aspect Software Interactive Intelligence Mitel Oracle Computer Talk CosmoCon Technology Syntellect Intervoice Completeness of vision

Ability to execute

Cisco
Holly Connects Envox Worldwide Voxeo

Position of Strength: Capturing Mind Share

Culture

Process

Technology

Collaboration is the Platform for Business

Data Center

Access

Presence

Mobility

Security

Policy Mgmt

…The Network is the Platform for Collaboration

Unified Communications
IP Telephony Contact Center
Web & Audio Conferencing

Unified Messaging

Data Center

Access

Presence

Mobility

Security

Policy Mgmt

…The Network is the Platform for Collaboration

Video
Desktop Video TelePresence Video Conferencing

Data Center

Access

Presence

Mobility

Security

Policy Mgmt

…The Network is the Platform for Collaboration

Web 2.0 Applications Platform
Cisco WebEx Connect Platform Application Development Tools

Data Center

Access

Presence

Mobility

Security

Policy Mgmt

…The Network is the Platform for Collaboration

Customer Premises Equipment (CPE)

Managed CPE

Hosted Communications Solutions

Software As A Service

ON PREMISE

ON DEMAND

Only Cisco and its Partners Can Deliver Collaboration Via The Model That Best Suits Your Customers

Cisco Collaboration Architecture
Workspace Devices

Policy

Applications & Mashups

UC TOOLS

iGoogle, WebSphere, Sharepoint, etc.

LOB Apps that integrate SOA svcs

Custom Applications

WebEx Connect

Policy

Web Services
Call Control Voice File Mgmt Routing & Queuing Video IM & Chat Directory & Identity Custom Data SAP LOB Application Wiki Personal Prod Docs Custom SOA App HR Application

Data Sharing

Presence & Location

Cisco Intelligent Network (On Premises + On Demand)

WebEx Connect SDK

Cisco Collaboration Architecture
Workspace Devices

Policy

Applications & Mashups
iGoogle, WebSphere, Sharepoint, etc. LOB Apps that integrate SOA svcs Custom Applications WebEx Connect

Policy

Network Services Strategy Web Services

 Full range of transport, communication, collaboration, administrative and Data Presence Routing IM & Custom LOB Personal HR developer Location & Queuing Sharing & services Chat Data Application Prod Docs Application  Scalable, Reliable Services with built-in Policy Controls

Call Control

Voice

File Mgmt

Video

Directory & Identity

SAP

Wiki

Custom SOA App

Global Delivery Network (On Premise + On Demand)

Cisco Collaboration Architecture
Workspace Devices

Policy

Applications & Mashups
iGoogle, WebSphere, Sharepoint, etc. LOB Apps that integrate SOA svcs Custom Applications WebEx Connect

API Strategy
Policy

 Web services APIs support both on-premises and on-demand services Web Services  Cisco Unified Applications Environment/AxP Directory Custom  Cisco Call WebEx Voice Connect File SDK Video SAP Wiki
Control Mgmt & Identity SOA App Data Sharing Presence & Location Routing & Queuing IM & Custom LOB Network Services Strategy Chat Data Application Personal Prod Docs HR Application

 Full range of transport, communication, collaboration, administrative and developer services  Scalable, Reliable Services with built-in Policy Controls

Global Delivery Network (On Premise + On Demand)

Cisco Collaboration Architecture
Workspace Devices

Applications Strategy

 Business process specific mash-ups of underlying collaboration services Policy and third-party applications Applications and Partners  Application built by Cisco, Customers& Mashups iGoogle, WebSphere, LOB primarily as on-demand services  Applications are delivered Apps that Custom Applications WebEx Connect Sharepoint, etc. integrate SOA svcs
API Strategy Policy
 Web services APIs support both on-premise and cloud-based services Web Services  Cisco Unified Applications Environment/AxP  Cisco WebEx Connect SDK
Call Control Voice File Mgmt Video Directory & Identity SAP Wiki Personal Prod Docs Data Sharing Presence & Location Routing & Queuing IM & Custom LOB Network Services Strategy Chat Data

Custom SOA App HR Application

Application

 Full range of transport, communication, collaboration, administrative and developer services  Scalable, Reliable Services with built-in Policy Controls

Global Delivery Network (On Premise + On Demand)

Cisco Collaboration Architecture
Clients Devices End UserStrategy

 Consistent user experience across desktops, mobile devices, browsers  Integrated client Portfolio across on-premises and on-demand
Applications Strategy
Policy  Business process specific mash-ups of underlying collaboration services and third-party applications Applications & Mashups  Application built by Cisco, Customers and Partners iGoogle, WebSphere, LOB Apps that  Applications are delivered primarily as on-demand services Custom Applications WebEx Connect
Sharepoint, etc. integrate SOA svcs

API Strategy Policy
 Web services APIs support both on-premise and cloud-based services Web Services  Cisco Unified Applications Environment/AxP  Cisco WebEx Connect SDK
Call Control Voice File Mgmt Video Directory & Identity SAP Wiki Personal Prod Docs Data Sharing Presence & Location Routing & Queuing IM & Custom LOB Network Services Strategy Chat Data

Custom SOA App HR Application

Application

 Full range of transport, communication, collaboration, administrative and developer services  Scalable, Reliable Services with built-in Policy Controls

Global Delivery Network (On Premise + On Demand)

Collaborate With Confidence
Security in the Client Layer:
End User Devices
CSA: Enforces local policy, determines what can be done with documents, prevents data leakage

Policy

Security in the Policy Layers: Applications & Mashups

Enterprise Policy Manager: Policy enforced across team spaces and companies based on Custom Applications WebEx Connect content iGoogle, WebSphere, makesLOB Apps that resources accessible to other companies per and action tags, On-Premise Sharepoint, etc. integrate SOA svcs policy Policy

Security in the Web Services Layer: Services Web
Control Mgmt

ACE-XML Gateway: Admits outside REST requests based on enterprise policy Call File Ironport and IDS toVoice for attacks and Video look malware Directory SAP Wiki
& Identity Data Presence Routing Security in&the Network: Sharing Location & Queuing IM & Chat Custom Data LOB Application Personal Prod Docs

Custom SOA App

NAC: Validates security posture of client machines prior to admittance to team spaces CS-MARS: Intelligent thread detection based on behavior monitoring and event correlation ASA: Line-rate gateway to the enterprise – safe cross-company collaboration Global Delivery Network (On Premise + On Demand) VPN: Secure user access to the enterprise

HR Application

Expert Advisor Workspace Personalization

New Solution for Remote Workers
Microsoft & IBM Integration Mobility Enhancements

Unified Communications 7.0

Mobility Enhancements

Unified Communications 7.0

Microsoft & IBM Integration Mobility Enhancements

Unified Communications 7.0

New Solution for Remote Workers
Microsoft & IBM Integration Mobility Enhancements

Unified Communications 7.0

Workspace Personalization

New Solution for Remote Workers
Microsoft & IBM Integration Mobility Enhancements

Unified Communications 7.0

Expert Advisor Workspace Personalization

New Solution for Remote Workers
Microsoft & IBM Integration Mobility Enhancements

Unified Communications 7.0

High-touch customer service application Cisco Unified Contact Center Integration Strong Vertical Value Proposition

Cisco TelePresence Expert-on-Demand

Cisco WebEx MediaTone Network
Reliable and Scalable Global Delivery

 A Cisco Intelligent Network – On-Demand  Nine globally-linked data centers  5 nines availability with hot-site redundancy  Global access and peering  Over 125,000 meetings per day, > 7M people in WebEx sessions each month

Desktop and Mobile Clients Web 2.0 Applications Enablement

Enterprise Applications Interoperability
Integration into Unified Communications IM, Teamspaces, Doc Mgmt, Widgets, etc. – Coming Soon Email & Calendaring SaaS-based collaboration platform

Introducing Cisco WebEx Connect

Application Development Portfolio API
Connect Platform Services API
Security Portfolio
Identity

Common Services
Analytics Notification Search

Administrative Services
User/ Application Provisioning Lifecycle Management

Application Services
Policy Audio
Application Runtime

Table Service

Profile

Calendar

Video
Persistent Chat

Document Management

SaaS-based collaboration platform

A platform for application development

IM, Teamspaces, Doc Mgmt, Widgets, etc. – Coming Soon Email & Calendaring SaaS-based collaboration platform

Rich set of Collaborative Applications

Integration into Unified Communications IM, Teamspaces, Doc Mgmt, Widgets, etc. – Coming Soon Email & Calendaring SaaS-based collaboration platform

Tight Integration into Cisco Unified Communications

Enterprise Applications Interoperability
Integration into Unified Communications IM, Teamspaces, Doc Mgmt, Widgets, etc. – Coming Soon Email & Calendaring SaaS-based collaboration platform

Integration with existing business applications

Web 2.0 Applications Enablement

Enterprise Applications Interoperability
Integration into Unified Communications IM, Teamspaces, Doc Mgmt, Widgets, etc. – Coming Soon Email & Calendaring SaaS-based collaboration platform

Web 2.0 applications as widgets

Desktop and Mobile Clients Web 2.0 Applications Enablement

Enterprise Applications Interoperability
Integration into Unified Communications IM, Teamspaces, Doc Mgmt, Widgets, etc. – Coming Soon Email & Calendaring SaaS-based collaboration platform

Comprehensive Client Strategy

TDM PBXs

Legacy Enterprise Enterprise Enterprise Desktop Business Instant Document Enterprise Video Applications Applications Messaging Management Mobility

UC Manager, Unity, WebEx Meeting Applications

TelePresence WebEx WebEx UC Unified Video Connect, Connect, AxP, Manager Advantage UC Manager Unified and WebEx Applications Connect Environment

WebEx Connect

UC Manager, Mobility Services Engine, Mobile Communicator

Integrations and Interoperability

Cisco Collaboration Portfolio Differentiators
 Comprehensive Collaboration Portfolio  Architectural Flexibility  On-Premises + SaaS leadership  Broad and Deep Interoperability

Key Messages
 Business is experiencing a productivity gap.  Collaboration can speed decision cycles and accelerate innovation closing this gap.  The network is the platform enabling people to connect, communicate and collaborate.

 Cisco enables collaboration through an open portfolio that embraces business applications within and between companies:
–Unified Communications (UC 7.0 – New Release)

–Video (TelePresence Expert-on-Demand – New Feature)
–Web 2.0 Applications Platform (WebEx Connect – New Solution)


								
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