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IRISH CONSUMER DATACARDS ……..JUNE 2005 DEMOGRAPHIC AFFLUENT AREAS MAIL ORDER RESPONSIVE REGISTER OF ELECTORS IN IRELAND OVER 50’S – THE GREY MARKET FINANCIAL IRISH SHAREHOLDERS FMCG SUPERCLUB – SUPERMARKET LOYALTY CARD LIFESTYLE HOLIDAY TAKERS – SOUTHERN IRELAND HOLIDAY TAKERS – NORTHERN IRELAND EXPERIAN IRELAND DIRECT – LIFESTYLE IRISH CONSUMER MARKETING DATABASE RELIGIOUS OCCUPATIONS MAIL ORDER BAKKER IRELAND – GARDENING CATALOGUE GROLIER CHILDREN’S BOOKS HEALTH & BEAUTY PRODUCTS OXENDALE’S – MAIL ORDER BUYERS (CLOTHING) PUBLICATIONS BOOK CLUB OF IRELAND BOOK CLUB OF NORTHERN IRELAND FT FINANCIAL TIMES MASTERFILE NATIONAL GEOGRAPHIC SOCIETY MEMBERS TIME MAGAZINE THE INDEPENDENT STAR DATABASE WOMAN’S WAY MAGAZINE MISCELLANEOUS FREQUENT BUSINESS FLYERS IRISH BUSINESS OPPORTUNITY SEEKERS IRISH PROFESSIONALS AT OFFICE ADDRESS STRIKE IT LUCKY COMPETITION ENTRANTS DEMOGRAPHIC AFFLUENT AREAS Count 200,000 Description This list was created from the register of electors that includes only records that fall within the 20% most affluent DED’s (Electoral Divisions) in the Country Selectors Geographic Random/Nth Selection Gender Socio Economic Group Geographic Random/ Nth Selection Gender Socio Economic Group Recency Mosaic Type Geographic Random/Nth Selection Gender Catchment area by mileage e.g.5 miles surrounding Store Geographic Random/Nth Gender Socio Economic Group Recency Selectors Geographic Gender Share Value Share Name MAIL ORDER RESPONSIVE 60,000 A list of Consumers who replied to competition / sales promotion or purchased from Direct Response advertising. We have tagged a Mosaic type to each record allowing you to further select from family types The electoral roll can be provided in it’s raw format for any area in Ireland. We can either provide the data for a county or identify the records in a specific zone REGISTER OF ELECTORS IN IRELAND 2.7 million OVER 50’S – THE GREY MARKET 440,000 A list of Consumers who replied to Competitions / Sales Promotions or purchased from Direct Response Advertising FINANCIAL IRISH SHAREHOLDERS Count 152,000 Description Individuals who have purchased shares in Irish publicly quoted companies. FMCG SUPERCLUB Count 200,000+ Description Shoppers at Superquinn Supermarkets You may select on any product actually purchased. Products include all grocery lines by brand, type, size or price range. You may also select by gender and address Selectors Product Gender Address LIFESTYLE HOLIDAY TAKERS – SOUTHERN IRELAND Count 62,400 Description Irish consumers who take foreign holidays and have completed a lifestyle questionnaire with a largely travel oriented theme Selectors Age / Income Occupation Marital Status Travel Destination Multiple Holidays Credit card Car Hire As for Holiday Takers – Southern Ireland above HOLIDAY TAKERS – NORTHERN IRELAND 70,100 Northern Irish consumers who take foreign holidays and have completed a lifestyle questionnaire with a largely travel oriented theme EXPERIAN IRELAND DIRECT – LIFESTYLE 150,000 The list comprises of mail responsive individuals who have returned lifestyle questionnaires with focused information about their family composition, general demographic status and their hobbies and purchasing interests Lifestyle Questionnaire (Mailed) Age Income Numerous Lifestyle Categories Age Gender Marital Status Numerous Lifestyle Categories Religion Gender Geographic IRISH CONSUMER MARKETING DATABASE On Request RELIGIOUS OCCUPATIONS 5,200 Men and Women whose vocation is religious work MAIL ORDER BAKKER IRELAND – GARDENING CATALOGUE Count 22,000 Description This list contains Garden Product Buyers via e-mail order in Ireland. Profile is age 50+, ABC1’s. Mail Order purchasers of Children’s Published products, each designed to encourage development and learning. Primary purchasers are parents of young children A list of consumers who have purchased or enquired about popular mail order products with a value in excess of £130.00 in the past two years Responders to both catalogue and fashion merchandise space advertisements in Ireland’s Own Magazine, Woman’s Way Magazine and the RTE Guide. Female 98% Selectors Recency Multi-Buyers Gender Geographic Recency Gender of Child Age of Child Spend Geographic by County Geographic Random/nth Gender Socio Economic Group Occupation Buyers or Enquirers Credit Card Gender Geographic Multi/Single Buyers Order Value Recency Selectors Gender Length of Membership Recency Spend (in bands of €40) Gender Length of Membership Recency Spend (in bands of £25) Geographic Gender Home Address Business Address GROLIER CHILDREN’S BOOKS 58,196 HEALTH & BEAUTY PRODUCT – MAIL ORDER BUYERS 35,000 OXENDALE’S – MAIL ORDER BUYERS 124,956 PUBLICATIONS BOOK CLUB OF IRELAND Count 33,000 Description Members of Ireland’s largest mail order book club. 73% Female BOOK CLUB OF NORTHERN IRELAND 21,000 Members of Ireland’s largest mail order book club. 73% Female FT FINANCIAL TIMES MASTERFILE 3,700 The FT Financial Times Master File is comprised of individuals who have responded to various direct marketing promotions from The Financial Times NATIONAL GEOGRAPHIC SOCIETY MEMBERS 40,859 All are active subscribers to the society’s monthly worldwide magazine. These members of the National Geographic Society receive the English language Geographic Gender Actives TIME MAGAZINE 6,474 edition of National Geographic Magazine as a benefit of membership Subscribers to one of the world’s most popular magazines. Time subscribers are well-educated professionals who are affluent and fluent in English A list of consumers who replied to Competition Sales Promotions or purchased from The Star Newspaper Advertising Actives Gender THE INDEPENDENT STAR DATABASE 46,000 Geographic Gender (Male 31,000 & Female 9,000) Recency Age Geographic Gender Recency Age Telephone WOMAN’S WAY MAGAZINE 50,400 A list of consumers to replied to competitions sales promotions or purchased from Smurfit Magazine advertising MISCELLANEOUS FREQUENT BUSINESS FLYERS Count 17,000 Description Named Business & Leisure Travellers at their home address Selectors Frequency of Trips Destination Recency Gender Age Internet Access Gender Recency IRISH BUSINESS OPPORTUNITY SEEKERS 17,000 Individuals who have responded to blind advertisements in the Southern Irish Press for “Business Opportunity Seekers” purchasing various kinds of business guides ranging from €15 - €180. Ideal for Sweeps and Self Improvement Offers While strictly speaking a business list, the Professionals list is used regularly for fundraising, travel & leisure, consumer goods and financial services Highly responsive list of people who have taken part in competitions organised by Strike Lucky Games Ltd. All the people on this list have responded twice – firstly spending €5 by telephone to enter the competition and Secondly, on receipt of their registration card, they have all requested entry in the prize draw. 52% Male 50+ Age, Married. (1,000 New names added monthly) IRISH PROFESSIONALS - AT OFFICE ADDRESS 27,610 STRIKE IT LUCKY -COMPETITION ENTRANTS 120,000 Geographic Gender Speciality Telephone Fax One Per Practice Gender Recency Multi-Buyers List Code – NWA 152
