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IRISH CONSUMER DATACARDS ……

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					IRISH CONSUMER DATACARDS ……..JUNE 2005
DEMOGRAPHIC AFFLUENT AREAS MAIL ORDER RESPONSIVE REGISTER OF ELECTORS IN IRELAND OVER 50’S – THE GREY MARKET

FINANCIAL IRISH SHAREHOLDERS

FMCG SUPERCLUB – SUPERMARKET LOYALTY CARD

LIFESTYLE HOLIDAY TAKERS – SOUTHERN IRELAND HOLIDAY TAKERS – NORTHERN IRELAND EXPERIAN IRELAND DIRECT – LIFESTYLE IRISH CONSUMER MARKETING DATABASE RELIGIOUS OCCUPATIONS

MAIL ORDER BAKKER IRELAND – GARDENING CATALOGUE GROLIER CHILDREN’S BOOKS HEALTH & BEAUTY PRODUCTS OXENDALE’S – MAIL ORDER BUYERS (CLOTHING)

PUBLICATIONS BOOK CLUB OF IRELAND BOOK CLUB OF NORTHERN IRELAND FT FINANCIAL TIMES MASTERFILE NATIONAL GEOGRAPHIC SOCIETY MEMBERS TIME MAGAZINE THE INDEPENDENT STAR DATABASE WOMAN’S WAY MAGAZINE

MISCELLANEOUS FREQUENT BUSINESS FLYERS IRISH BUSINESS OPPORTUNITY SEEKERS IRISH PROFESSIONALS AT OFFICE ADDRESS STRIKE IT LUCKY COMPETITION ENTRANTS

DEMOGRAPHIC
AFFLUENT AREAS

Count 200,000

Description This list was created from the register of electors that includes only records that fall within the 20% most affluent DED’s (Electoral Divisions) in the Country

Selectors Geographic Random/Nth Selection Gender Socio Economic Group Geographic Random/ Nth Selection Gender Socio Economic Group Recency Mosaic Type Geographic Random/Nth Selection Gender Catchment area by mileage e.g.5 miles surrounding Store Geographic Random/Nth Gender Socio Economic Group Recency Selectors Geographic Gender Share Value Share Name

MAIL ORDER RESPONSIVE

60,000

A list of Consumers who replied to competition / sales promotion or purchased from Direct Response advertising. We have tagged a Mosaic type to each record allowing you to further select from family types The electoral roll can be provided in it’s raw format for any area in Ireland. We can either provide the data for a county or identify the records in a specific zone

REGISTER OF ELECTORS IN IRELAND

2.7 million

OVER 50’S – THE GREY MARKET

440,000

A list of Consumers who replied to Competitions / Sales Promotions or purchased from Direct Response Advertising

FINANCIAL
IRISH SHAREHOLDERS

Count 152,000

Description Individuals who have purchased shares in Irish publicly quoted companies.

FMCG
SUPERCLUB

Count 200,000+

Description Shoppers at Superquinn Supermarkets You may select on any product actually purchased. Products include all grocery lines by brand, type, size or price range. You may also select by gender and address

Selectors Product Gender Address

LIFESTYLE
HOLIDAY TAKERS – SOUTHERN IRELAND

Count 62,400

Description Irish consumers who take foreign holidays and have completed a lifestyle questionnaire with a largely travel oriented theme

Selectors Age / Income Occupation Marital Status Travel Destination Multiple Holidays Credit card Car Hire As for Holiday Takers – Southern Ireland above

HOLIDAY TAKERS – NORTHERN IRELAND

70,100

Northern Irish consumers who take foreign holidays and have completed a lifestyle questionnaire with a largely travel oriented theme

EXPERIAN IRELAND DIRECT – LIFESTYLE

150,000

The list comprises of mail responsive individuals who have returned lifestyle questionnaires with focused information about their family composition, general demographic status and their hobbies and purchasing interests Lifestyle Questionnaire (Mailed)

Age Income Numerous Lifestyle Categories Age Gender Marital Status Numerous Lifestyle Categories Religion Gender Geographic

IRISH CONSUMER MARKETING DATABASE

On Request

RELIGIOUS OCCUPATIONS

5,200

Men and Women whose vocation is religious work

MAIL ORDER
BAKKER IRELAND – GARDENING CATALOGUE

Count 22,000

Description This list contains Garden Product Buyers via e-mail order in Ireland. Profile is age 50+, ABC1’s. Mail Order purchasers of Children’s Published products, each designed to encourage development and learning. Primary purchasers are parents of young children A list of consumers who have purchased or enquired about popular mail order products with a value in excess of £130.00 in the past two years Responders to both catalogue and fashion merchandise space advertisements in Ireland’s Own Magazine, Woman’s Way Magazine and the RTE Guide. Female 98%

Selectors Recency Multi-Buyers Gender Geographic Recency Gender of Child Age of Child Spend Geographic by County Geographic Random/nth Gender Socio Economic Group Occupation Buyers or Enquirers Credit Card Gender Geographic Multi/Single Buyers Order Value Recency Selectors Gender Length of Membership Recency Spend (in bands of €40) Gender Length of Membership Recency Spend (in bands of £25) Geographic Gender Home Address Business Address

GROLIER CHILDREN’S BOOKS

58,196

HEALTH & BEAUTY PRODUCT – MAIL ORDER BUYERS

35,000

OXENDALE’S – MAIL ORDER BUYERS

124,956

PUBLICATIONS
BOOK CLUB OF IRELAND

Count 33,000

Description Members of Ireland’s largest mail order book club. 73% Female

BOOK CLUB OF NORTHERN IRELAND

21,000

Members of Ireland’s largest mail order book club. 73% Female

FT FINANCIAL TIMES MASTERFILE

3,700

The FT Financial Times Master File is comprised of individuals who have responded to various direct marketing promotions from The Financial Times

NATIONAL GEOGRAPHIC SOCIETY MEMBERS

40,859

All are active subscribers to the society’s monthly worldwide magazine. These members of the National Geographic Society receive the English language

Geographic Gender Actives

TIME MAGAZINE

6,474

edition of National Geographic Magazine as a benefit of membership Subscribers to one of the world’s most popular magazines. Time subscribers are well-educated professionals who are affluent and fluent in English A list of consumers who replied to Competition Sales Promotions or purchased from The Star Newspaper Advertising

Actives Gender

THE INDEPENDENT STAR DATABASE

46,000

Geographic Gender (Male 31,000 & Female 9,000) Recency Age Geographic Gender Recency Age Telephone

WOMAN’S WAY MAGAZINE

50,400

A list of consumers to replied to competitions sales promotions or purchased from Smurfit Magazine advertising

MISCELLANEOUS
FREQUENT BUSINESS FLYERS

Count 17,000

Description Named Business & Leisure Travellers at their home address

Selectors Frequency of Trips Destination Recency Gender Age Internet Access Gender Recency

IRISH BUSINESS OPPORTUNITY SEEKERS

17,000

Individuals who have responded to blind advertisements in the Southern Irish Press for “Business Opportunity Seekers” purchasing various kinds of business guides ranging from €15 - €180. Ideal for Sweeps and Self Improvement Offers While strictly speaking a business list, the Professionals list is used regularly for fundraising, travel & leisure, consumer goods and financial services Highly responsive list of people who have taken part in competitions organised by Strike Lucky Games Ltd. All the people on this list have responded twice – firstly spending €5 by telephone to enter the competition and Secondly, on receipt of their registration card, they have all requested entry in the prize draw. 52% Male 50+ Age, Married. (1,000 New names added monthly)

IRISH PROFESSIONALS - AT OFFICE ADDRESS

27,610

STRIKE IT LUCKY -COMPETITION ENTRANTS

120,000

Geographic Gender Speciality Telephone Fax One Per Practice Gender Recency Multi-Buyers

List Code – NWA 152


				
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