A model for managing sustainable palm oil production

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							      Sustainability




                              A model for managing sustainable palm oil production




I
     n November 2005, the Roundtable on Sustainable Palm Oil          systems pertaining to the society, the economy, and the
     (RSPO) adopted Principles and Criteria (P&C) for                 ecosystem.
     Sustainable Palm Oil Production to provide the foundation
for the sustainable production of palm oil. These take into           In business, this is translated to the ‘Triple Bottom Line’ – the
consideration long-term economic viability, environmental             economic bottom line, environmental bottom line and the social
protection and conservation, and recognition of the rights of         bottom line. In the broader sense, the term is used to capture the
workers and local communities.                                        whole set of values, issues and processes that companies must
                                                                      address in order to minimise any adverse impact resulting from
While the P&C are designed to guide individual plantations            their activities and to create economic, social and environmental
towards sustainable production of palm oil and provide the basis      value (Elkington, 1997).
for product certification, they could also be used to develop a
system for driving the entire enterprise towards achieving
corporate excellence in sustainable production of palm oil. This
paper describes a management model to achieve this objective.


The P&C consist of eight principles (see Box) supported by 39
criteria (details available at www.rspo.org).


Pilot testing of the P&C is currently being done by producer-
members of RSPO. Based on the results of these trials and
national interpretations by the palm oil producing countries, the
P&C are scheduled to be reviewed at the 5th Roundtable Meeting
on Sustainable Palm Oil in November 2007 and adopted as the
basis for certification.
                                                                      Business case for sustainable palm oil
The P&C provide the definition of sustainable palm oil                During the course of development of the P&C and after its
production       comprising     ‘legal,   economically      viable,   adoption for pilot implementation, a recurring concern,
environmentally appropriate and socially beneficial management        particularly among producers, has been the cost of compliance
and operations’. This is essentially in line with the definition of   with the various criteria.
sustainable agriculture and the concept of sustainable
development which is characterised by three inter-related value       Two trends of thought have emerged; one supports the view that



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implementation of the P&C would                  of the issues are relatively new to           social aspects, would assure the long-term
improve operational efficiencies, lower          producers and there is naturally much         viability of the enterprise.
costs     and   enhance     market   access.     apprehension over how to comply with
Compliance, particularly with regard to          them.                                         Proposed management system
legal and regulatory requirements, would                                                       Although the P&C will be used for
also secure the company’s licence to             In our opinion, the requirement for the       certification of sustainable palm oil, it will
operate.                                         producer to be economically viable and        not be possible to differentiate the end
                                                 successful is under-appreciated or even       product in the market by physical or
The opposing view is “there are certain          taken for granted. The fact that Principle    chemical attributes. The focus and
components in the P&C that require               3 and Principle 8 have only one               emphasis will be on how the palm oil is
significant additional costs to implement        supporting criterion each may give an         produced against the P&C, many of which
because they are extraneous to normal            incorrect perception of the importance of     stipulate the need for processes or
costings of estate operations and there          the economic bottom line.                     procedures to be put in place, then
should be premiums to offset these costs”                                                      documented and communicated. Thus,
(Incorporated Society of Planters, 2006a).       An effort has been made to establish the      these are essentially sub-processes which
                                                 business case for sustainability in the oil   can be organised into a holistic business-
The second line of thinking appears to           palm industry with regard to the Triple       driven Management System for Production
reflect the sentiments of many in the            Bottom Line (Teoh, 2003). Analysis of         of Sustainable Palm Oil (MS-SPO).
plantation industry, as seen from the            published information of plantation
presentations and discussion at the              companies listed on Bursa Malaysia            When       developing      the       MS-SPO,
International Planters Conference 2006           showed that among the three bottom            inspiration is drawn from the benchmark
and other recent meetings (Rao, 2006 and         lines, there is considerable scope for the    total quality management excellence
Incorporated Society of Planters, 2006b).        oil palm industry to improve its economic     models, namely the Baldrige Criteria for
Besides the additional costs, the other          bottom line, particularly with regard to      Performance       Excellence         (National
concern expressed was the ‘dilution of           the large productivity gap in terms of FFB    Institute of Standards and Technology,
management time’ as planters have to             yield per ha and OER performance.             2007) and the Framework of the
respond to the requirements set in the                                                         European      Foundation       for    Quality
P&C.                                             Increasing the land productivity and          Management Excellence Model (EFQM,
                                                 processing efficiency would have a            www.efqm.org).
If pessimistic thinking prevails, then the       positive impact on the environmental
P&C may not make business sense as it            bottom line in that it could reduce the       It can be seen that the RSPO principles are
apparently puts the environment and              pressure on opening new land for              generally consistent with many of the core
people ahead of profits. The P&C are seen        plantation development.                       values and concepts embodied in these
as a prerequisite for trade in sustainable                                                     models that have driven the top performing
palm oil and it would become the de facto        Based on experience from independent          companies in the US and Europe. The
global standard for certification of palm        assessments of some plantation companies      P&C can be organised in a manner to
oil. Thus, compliance invariably involves        in Malaysia and Indonesia, there are likely   provide an integrated framework for
costs,     mainly,   for   the   audit   and     to be opportunities for improvement in        managing sustainability in the oil palm
certification process, and expenditure to        the economic bottom line arising from         industry. The building blocks for the
address the non-compliances identified.          effective   implementation       of    the    proposed MS-SPO are shown in Figure 1.
                                                 requirements of Principles 1 and 8 as well
Most of the concerns raised to date have         as Principle 4. This, along with              The major components of MS-SPO are
been on the requirements relating to the         improvements         in   the   company’s     presented in Figure 2 and then described
social and environmental aspects, as many        performance in the environmental and          briefly.



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Drivers                                        under    this      principle   requires   ‘an    The need for robust strategic planning is
For a management model to make                 implemented plan to achieve long-term            also a key requirement in the Baldrige
business sense, the economic bottom - line     economic viability’. This entails the            criteria and EFQM model. Successful
should be the key driver for the company’s     development and deployment of a                  implementation      of   the   company’s
endeavour        towards         sustainable   corporate strategic plan including:              strategic   plan   requires    a   strong
production of palm oil.                        • Corporate vision and mission                   commitment to continuous improvement
                                               • Corporate values                               in key areas of its operations covering
Hence, Principle 3 is regarded as the          • Key strategies                                 economic, environmental and social
primary     driver   for   the    proposed     • Strategic goals                                aspects.
management system. The single criterion        • Operational goals


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Principle 8 would be the second driver in      audits, assessments according to supply-       demonstrated to work effectively in a
the corporation’s thrust towards achieving     chain requirements as well as business-        wide range of industries and sectors in
long-term sustainability. Criterion 8.1        related assessments such as customer           APO member-countries.
requires ‘growers and millers to regularly     satisfaction, analysis of market share and
monitor and review their activities and        benchmarking.                                  In the oils and fats sector, application of
develop and implement action plans that                                                       the GP methodology for refining of
allow demonstrable improvement in key          Enabler                                        soybean oil in India resulted in a 20%
operations’. The overarching critical          Results of assessments would provide the       overall improvement in productivity of
success factor is the leadership provided      opportunity to set objectives and targets      the refinery at M/s Rama Phosphate Ltd
by top management to implement the             for improvements in the spirit of Principle    (Oil Division) (National Productivity
whole system.                                  8 (Driver 2). A systematic approach            Council of India, 2002).
                                               would have to be taken to diagnose the
                                               underlying reasons or root causes of sub-      Production of crude palm oil (CPO) was
                                               optimal performance, and identify and          used as the case study for the GP
                                               implement       appropriate       remedial     Practicum Training Courses for Trainers
                                               measures. The enabler could be based on        conducted by APO and INTAN in
                                               total quality management principles and        Malaysia. Although the palm oil mill
                                               approaches such as the W Edwards               selected for the study had been certified
                                               Deming Plan-Do-Check-Act cycle and             against the ISO 14001 environment
                      Photo: IJM Plantations   the Japanese concept of continuous             management system, course participants
                                               improvement called Kaizen.                     were able to identify several areas for
Assessments                                                                                   improvement using the methodology
Strategic planning would enable the            Golden Hope Plantations Bhd has used           (APO, NPC and INTAN, 2003).
company to set its vision on what it           the methodology for quality improvement
aspires to achieve in future. However, it is   developed by Juran Institute (Teoh, 1998       Processes
necessary to determine the company’s           and   Khairudin      Hashim      and   Siti-   Major processes in producing palm oil can
current performance and identify gaps for      Norralakmam, 2005 ). A broadly similar         managed under these RSPO principles.
improvements in order to achieve the           and alternative approach is the Green          • Principle 2: Compliance with applicable
long-term objectives and targets. Internal     Productivity        (GP)     methodology         laws and regulations
and external assessments are conducted         developed by the Asian Productivity
for this purpose.                              Organisation (APO) (http://www.apo-              This requires the company to put in
                                               tokyo.org/gp/index.htm).                         place processes or procedures to identify
Internal assessments include SWOT                                                               legal requirements and how well they
analysis on the organisation’s Strengths,      GP    is   a   strategy    for   enhancing       are being implemented. The company
Weaknesses, Opportunities and Threats          productivity        and     environmental        should also have mechanisms to
as well as self-assessments on the level of    performance for overall socio-economic           demonstrate its legal right to use the
compliance with the P&C. For the latter,       development through the application of           land and that the legal and customary
self-assessments could be conducted using      appropriate methodology, tools and               rights of others are not diminished
tool kits developed by Thomas and Lord         techniques. The methodology consists of          ‘without their free, prior and informed
(2006) and Gan (2006). External                six steps with 13 specific tasks (APO,           consent’ (FPIC).
assessments could include third-party          2005 ). Introduced in 1995, GP has been




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• Principle 4: Use of appropriate best                     The presence of any rare, threatened or       • No discrimination of any kind
  practice by growers and mills                            endangered species or high conservation       • No sexual harassment
                                                           value habitats should be identified; if
  The criteria require procedures and                      they exist, their conservation should be        For external stakeholders and local
  practices on plantation and milling                      included in the management plan.                communities, practices and documented
  operations with regard to:                                                                               procedures must be implemented with
• Maintenance or improvement of soil                       On the operational aspects, management          regard to:
  fertility                                                should implement practices and                • A mutually agreed and documented
• Minimisation and control of soil erosion                 procedures to ensure:                           complaints and grievance procedure
• Maintaining the quality and availability               • Effective waste management and disposal       • Open and transparent methods of
  of surface and ground water                            • Efficient use of energy and maximum             communication
• A p p l i c a t i o n o f I n t e g r a t e d Pe s t     use of renewable energy                       • A documented system on negotiations
  Management                                             • Non-use of fire for waste disposal and          on compensation for loss of legal and
• Safe and effective use of agrochemicals                  land clearing                                   customary rights that allows indigenous
• Implementation of an occupational                      • Reduction of pollution and emissions,           people, local communities and other
  health and safety plan                                   including greenhouse gases                      stakeholders to express their views
• Training of staff, workers, smallholders                                                                 through their representatives
  and contractors                                        • Principle 6: Responsible consideration        • Fair and transparent dealings with
                                                           of employees and of individuals and             smallholders and local businesses
  All operating procedures have to be                      communities affected by growers and           • Contribution to local sustainable
  appropriately documented and there                       mills                                           development
  should be a system to monitor that all
  practices are consistently implemented.                  The 11 criteria deal with the responsible     • Principle 7: Responsible development
                                                           relationship between the company and            of new plantations
• Principle 5: Environmental responsibility                its internal and external stakeholders.
  and conservation of natural resources                    The first requirement is for management
  and biodiversity                                         to undertake a social impact assessment
                                                           of its operations and implement a
                                                           mitigation plan to address any negative
                                                           impacts identified.


                                                           With regard to the internal stakeholders
                                                           (mainly employees and staff), practices                 Photo: United Plantations

                                                           and procedures must be in place to
                                                           ensure:                                         This calls for pro-active and participatory
   Photo: MPOC
                                                         • A mutually agreed and documented                planning to ensure that the proposed
                                                           complaints and grievance procedure              development would not have significant
  Plantation and mill managers are                       • Fair pay and conditions                         social and environmental impacts. Results
  required to conduct assessments on the                 • Respect of the right to freedom of              of the impact assessment would have to
  potential impact of the operations and                   association and collective bargaining           be incorporated in the management
  implement appropriate mitigation plans.                • Non-use of child labour                         and operational plans.




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  So i l s u r v e y s a n d t o p o g r a p h i c a l   management and functional heads in                 implementation of the management
  information must be used for the                       the core business units and be used as             system to all relevant stakeholders.
  planning of new plantations. New                       inputs for future strategic planning               Effective communication should cover
  plantations must not be developed from                 (Principle       3)   and       to      identify   all    phases      of     implementation.
  primar y forests or areas of high                      opportunities         for       improvement        Information should also be made
  conservation value. Extensive planting                 (Principle 8).                                     publicly available through the company
  on steep land or marginal and fragile soils                                                               website, among others. The company
  such as deep peat should be avoided.                   Results                                            would need to have a system for
  During the land preparation stage, use                 The performance of the company would               responding to requests for information
  of fire must be avoided.                               be gauged against a scorecard consisting           from stakeholders.
                                                         of:
  The company should establish a                         • Level of legal compliance                        Implementation of system
  documented system to deal with use of                  • Economic or financial results                    The         Musim          Mas            Group
  land belonging to local communities,                   • Environmental performance                        (www.musimmas.com),                  a      fully
  with FPIC and a process for fair                       • Social performance                               integrated oil palm-based corporation
  compensation. The concept of FPIC                                                                         in Indonesia that is involved in
  should be appreciated and followed                     Clear key performance indicators                   upstream and downstream activities in
  when dealing with indigenous peoples,                  should be identified and used to allow             the palm oil supply chain, recently
  local communities and other stakeholders               objective        measurement           of   the    announced that it is implementing the
  on land acquisition; negotiation for                   company’s achievements. A range of                 MS-SPO in its Plantation Division
  compensation; and other social issues                  indicators that could be used to assess            (Tan, 2007).
  covered under this principle as well as                the compliance against specific RSPO
  in Principle 6.                                        criteria is given in the Guidance                  Recognising the vital role of top
                                                         Document for the P&C that was issued               managers in driving the initiative,
  FPIC is a participatory approach to                    in March 2006.                                     Musim       Mas    set    up     a       Steering
  enable the affected stakeholders to                                                                       Committee on Sustainability, headed
  express their views freely and make                    Most of these indicators are objective and         by    the   President      Director. The
  informed decisions. Through this process,              measurable. For example, monitoring of             mission is to provide leadership,
  the occurrence of social conflicts over                the fossil fuel used per tonne of CPO              strategic direction, resources and
  land issues and related issues could be                produced provides a measure of the                 formulate policies and procedures to
  minimised and it ensures the company’s                 efficiency of energy use; and records of           support      the         commitment            to
  social licence to operate.                             Lost Time Accident rates could give an             production of sustainable palm oil. A
                                                         indication of the effectiveness of the             dedicated           Department                on
Monitoring and evaluation                                implementation of an occupational health           Sustainability spearheads concerted
The performance of all key processes                     and safety plan.                                   and co-ordinated implementation of
must be monitored and evaluated                                                                             the MS-SPO.
regularly and formally so that the                       Commitment to transparency
organisation        would       have      a    high      As Principle 1 requires companies to be            As Musim Mas has many plantation
probability of reaching its strategic                    committed to transparency, it is vital to          companies in various regions in
goals. Results should be reviewed by top                 communicate                 progress         of    Indonesia, it has decided on a phased




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