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					Press Release 14 Dec 2009

Corporate Survey Suggests Strong Interest on outbound MICE
An online survey held last month on our corporate visitors found 2/3 of them ranked collecting in ITE & MICE comprehensive information on destinations as the most important, while 12% picked looking for venue for meeting and event, and 14% each for finding travel agent and for special offers Comprehensive information on destination includes attractions and related travel information etc, and its great popularity reflects a strong interest among our corporate visitors on outbound MICE! While 30% of the respondents are interested in seminar offering practical tips for organizing event / conference, 26% chose promotion through e-marketing and 13% prefer topic like setting travel policy for employees. Interestingly, 8% prefer seminars specifically for SMEs, and 6% for large corporations. About 2/3 of the respondents replied the number of trips made, and assuming those who did not reply this specific question as not having traveled, on average, the respondents made 1.36 overseas trips for exhibition, and 1.48 trips for meeting and/or incentive in a year. Overall, 55% of their destinations reported were mainland China, around 30% in Asia, and over 10% outside Asia. The survey, which is part of our regular communications with visitors to canvass their idea on how to serve them better, has been confined to only those who visited our expo. Out of some 2000 questionnaires sent, there were 159 replies or a response rate of 7%! New measures will be taken in the coming expo for enhancing contacts between exhibitors and our corporate visitors. They include distributing e-newsletters on exhibitors and exhibits to corporate visitors, and encouraging them to make pre-appointments before the expo opens; special MICE visitor guide for distribution at the fairground during the expo, etc. In ITE & MICE 2009, there were over 100 exhibitors targeting the MICE market and over 2000 corporate visitors, and specifically, seminars on Corporate Day drew over 1000 attendees. Not only is ITE MICE the only of its kind in Hong Kong and Guangdong, it is also actively supported by the MICE industry. Its supporters include the Hong Kong Exhibition & Convention Industry Association (HKECIA), Macau Convention & Exhibition Association (MCEA) and similar associations from neighboring cities. . The next ITE & ITE MICE will take place from 10 – 13 June 2010 at halls 1 A to 1E of the Hong Kong Convention & Exhibition Center. We offer ITE MICE exhibitors assistance to stage seminars, publicity in trade media and business dailies, and choice of stands at different prices. For further info, update and regular market news, please visit our trade websites of www.itehk.com and www.itehkmice.com. For enquiry, please send email to travel@tkshk.com, or fax to 852 3520 1500. ###
Issued by TKS Exhibition Services Ltd Room 601, Stanhope House, 734 King’s Road, Quarry Bay Tel: (852) 3155 0600 Website for Trade: Fax: (852) 3520 1500 Email: travel@tkshk.com www.itehk.com / www.itehkmice.com


				
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