An elevator pitch (or elevator speech) is an overview by sparkunder24


									                          Overview of an Elevator Pitch

An elevator pitch (or elevator speech) is an overview of an idea for a product, service, or
project. The name reflects the fact that an elevator pitch can be delivered in the time span
of an elevator ride.

Investors often judge the quality of an idea and team on the quality of its elevator pitch,
and will ask entrepreneurs for the elevator pitch to quickly weed out bad ideas.
An effective elevator pitch is designed to give the audience just enough information
that they will have a sense of what you are talking about and want to know more.
Do not give the audience so much information so that they feel overwhelmed (and tune
out). The two essential elements of the pitch are:

The Problem – What is the problem (the pain) that people currently have?

The Solution – What it is that allows you and your idea/research to uniquely solve that

To achieve this an elevator pitch should be:

   1. Exciting – No one is going to invest in an idea that doesn’t excite them and how
      are they supposed to be excited if you aren’t.
   2. Simple and Easy to Understand - No technical jargon or lingo. It should be able
      to be understood by pretty much anybody.
   3. Undeniable – You should have pretty solid arguments that leave no room for the
      investor to doubt any element of your pitch.
   4. Show Potential – An investor isn’t going to be interested unless you can show
      that your idea has the potential to effect a large number of people (i.e. There is a
      large market.)

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