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Automotive Business Studies
Certificate of Achievement
This certificate is for individuals who are either
already in the automotive industry and are
looking to upgrade their skills, or for those who
wish to begin careers in the automotive
profession. Canadian Automotive Institute
A leader in automotive education
These part-time credit courses are currently
being offered online using top-quality industry Founded in 1985, the Canadian Automotive Institute
(CAI) in Georgian College at Barrie, ON, has continued
experts and instructors. This flexible delivery
its mandate to provide the automotive industry with
method enables students to maintain their business professionals capable of taking leadership roles
jobs, study at home and receive academic within this challenging and competitive environment.
credit for the course completed. This ambitious initiative was undertaken with the
Canadian automotive industry, including associations,
Courses may be taken individually or as part corporate manufacturers, retailers and aftermarket
of the certificate program. Successful sectors.
completion of six (6) courses is required to
The Canadian Automotive Institute is the only place
qualify for the Automotive Business Studies where students can obtain a Business Administration
Certificate of Achievement. Automotive Marketing diploma and the new
Bachelor of Applied Business in Automotive
Management. The Canadian Automotive Institute has
a very active Board of Directors and a program
Advisory Committee made up of prominent leaders
from within this vibrant industry. These entrepreneurs
provide the necessary vision and direction essential for
a progressive centre for academic excellence.
The Canadian Automotive Institute (CAI) has developed
a series of innovative training courses and programs
aimed at dealership employees of all levels. CAI
certification programs deliver courses online and give
students the opportunity to apply credits obtained
towards an Automotive Marketing diploma. Full-time
employees working in the automotive industry have
a chance to obtain targeted and relevant certified and
non-certified training while still holding jobs. These
courses and programs promote professionalism in the
automotive retailing industry and provide better
protection for consumers, while enhancing consumer
confidence.
Introduction to the Canadian Aftermarket
Automotive Business Studies
This online course introduces the participant to the vast
size and importance of the automotive aftermarket to
the automobile industry of Canada. The course examines
Certificate of Achievement the proliferation of products and services offered, as well
as the job and career opportunities available.
Leasing, Finance, and Insurance
This online course examines the responsibilities of the
dealership business office manager. Topics include the
COURSES features and differences of key financial products,
managing relationships with financial sources, industry
Automotive Interpersonal HR trends and the ethical and legal considerations of selling
Automotive Selling financial products.
Concepts of Automotive Industry New and Used Car Sales Management
Customer Relationship Management This online course explores responsibilities of the dealership
Introduction to the Canadian Aftermarket sales manager such as recruitment, selection, training,
motivating and managing sales staff. Inventory planning
Introduction to E-Commerce and control, used car appraisal and product availability
Introduction to Automotive Technology and distribution are also discussed.
Leasing, Financing and Insurance
New and Used Car Sales Management Professional development courses
Automotive Interpersonal HR Dealership Financial Management
This online course provides an overview of the interpersonal aspects This online course introduces students to basic
of Human Resources Management and examines techniques used by financial accounting concepts and to the
effective leaders in the automotive industry. Topics include workplace structure and function of dealership financial
trends, managing change, personal management techniques,
communications, conflict resolution and team building.
statements. It provides an overview of dealership
finances and financial management. Students
Automotive Selling gain an understanding of the accounting process,
In this online course students learn various psychological factors which the structure and subsequent analysis of
influence vehicle buying behaviour. As well, students are exposed to dealership financial statements.
a multi-step approach of selling automobiles.
Concepts of the Automotive Industry
This online course explores the history of automobile production, tracing
its evolution from its beginning to today's technologically advanced Customized Training
automotive manufacturing process. It also examines a variety of We can customize our courses to meet
marketing decisions taken by automobile manufacturers to maintain
and increase their market share. Current trends and issues facing the your specific needs, online or in class.
automotive retail sector and automobile dealers are also discussed as
well as those that relate to the future of the automobile.
Customer Relationship Management
This online course explores the importance of maintaining satisfying
relationships with customers as a key factor in the achievement of an For more information, please contact:
organization's marketing objectives. Topics covered include the role Canadian Automotive Institute
of the customer, service quality, the service profit chain, the relationship
between customer satisfaction and buyer loyalty and an overview of Georgian College, One Georgian Drive,
customer relationship management. Students are exposed to some of Barrie, ON L4M 3X9
the tools used by today's businesses to measure, build and maintain
relationships with customers. (705) 728-1968, ext. 1473
Introduction to E-Commerce
This online course provides students with an overview of the history or visit the CAI website: www.thecai.on.ca
of e-commerce and its implications for the auto industry. Students
learn to understand the Internet buyer and develop and implement
effective e-commerce strategies suited for the dealership.
Introduction to Automotive Technology
This online course provides students with technical knowledge of the
automobile. Students will also become familiar with automotive
terminology as well as recent developments in automotive technology.
