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Automotive Business Studies Certificate of Achievement This certificate is for individuals who are either already in the automotive industry and are looking to upgrade their skills, or for those who wish to begin careers in the automotive profession. Canadian Automotive Institute A leader in automotive education These part-time credit courses are currently being offered online using top-quality industry Founded in 1985, the Canadian Automotive Institute (CAI) in Georgian College at Barrie, ON, has continued experts and instructors. This flexible delivery its mandate to provide the automotive industry with method enables students to maintain their business professionals capable of taking leadership roles jobs, study at home and receive academic within this challenging and competitive environment. credit for the course completed. This ambitious initiative was undertaken with the Canadian automotive industry, including associations, Courses may be taken individually or as part corporate manufacturers, retailers and aftermarket of the certificate program. Successful sectors. completion of six (6) courses is required to The Canadian Automotive Institute is the only place qualify for the Automotive Business Studies where students can obtain a Business Administration Certificate of Achievement. Automotive Marketing diploma and the new Bachelor of Applied Business in Automotive Management. The Canadian Automotive Institute has a very active Board of Directors and a program Advisory Committee made up of prominent leaders from within this vibrant industry. These entrepreneurs provide the necessary vision and direction essential for a progressive centre for academic excellence. The Canadian Automotive Institute (CAI) has developed a series of innovative training courses and programs aimed at dealership employees of all levels. CAI certification programs deliver courses online and give students the opportunity to apply credits obtained towards an Automotive Marketing diploma. Full-time employees working in the automotive industry have a chance to obtain targeted and relevant certified and non-certified training while still holding jobs. These courses and programs promote professionalism in the automotive retailing industry and provide better protection for consumers, while enhancing consumer confidence. Introduction to the Canadian Aftermarket Automotive Business Studies This online course introduces the participant to the vast size and importance of the automotive aftermarket to the automobile industry of Canada. The course examines Certificate of Achievement the proliferation of products and services offered, as well as the job and career opportunities available. Leasing, Finance, and Insurance This online course examines the responsibilities of the dealership business office manager. Topics include the COURSES features and differences of key financial products, managing relationships with financial sources, industry Automotive Interpersonal HR trends and the ethical and legal considerations of selling Automotive Selling financial products. Concepts of Automotive Industry New and Used Car Sales Management Customer Relationship Management This online course explores responsibilities of the dealership Introduction to the Canadian Aftermarket sales manager such as recruitment, selection, training, motivating and managing sales staff. Inventory planning Introduction to E-Commerce and control, used car appraisal and product availability Introduction to Automotive Technology and distribution are also discussed. Leasing, Financing and Insurance New and Used Car Sales Management Professional development courses Automotive Interpersonal HR Dealership Financial Management This online course provides an overview of the interpersonal aspects This online course introduces students to basic of Human Resources Management and examines techniques used by financial accounting concepts and to the effective leaders in the automotive industry. Topics include workplace structure and function of dealership financial trends, managing change, personal management techniques, communications, conflict resolution and team building. statements. It provides an overview of dealership finances and financial management. Students Automotive Selling gain an understanding of the accounting process, In this online course students learn various psychological factors which the structure and subsequent analysis of influence vehicle buying behaviour. As well, students are exposed to dealership financial statements. a multi-step approach of selling automobiles. Concepts of the Automotive Industry This online course explores the history of automobile production, tracing its evolution from its beginning to today's technologically advanced Customized Training automotive manufacturing process. It also examines a variety of We can customize our courses to meet marketing decisions taken by automobile manufacturers to maintain and increase their market share. Current trends and issues facing the your specific needs, online or in class. automotive retail sector and automobile dealers are also discussed as well as those that relate to the future of the automobile. Customer Relationship Management This online course explores the importance of maintaining satisfying relationships with customers as a key factor in the achievement of an For more information, please contact: organization's marketing objectives. Topics covered include the role Canadian Automotive Institute of the customer, service quality, the service profit chain, the relationship between customer satisfaction and buyer loyalty and an overview of Georgian College, One Georgian Drive, customer relationship management. Students are exposed to some of Barrie, ON L4M 3X9 the tools used by today's businesses to measure, build and maintain relationships with customers. (705) 728-1968, ext. 1473 Introduction to E-Commerce This online course provides students with an overview of the history or visit the CAI website: www.thecai.on.ca of e-commerce and its implications for the auto industry. Students learn to understand the Internet buyer and develop and implement effective e-commerce strategies suited for the dealership. Introduction to Automotive Technology This online course provides students with technical knowledge of the automobile. Students will also become familiar with automotive terminology as well as recent developments in automotive technology.