Public Relations AND MARKETING COMMUNICATION by sparkunder19


									Public Relations and Marketing

Public Relations
Organizations today have realized they can improve their top-of-mind awareness and customer response by integrating their public relations and marketing communication efforts into one comprehensive, powerful communication strategy. To do this, they recruit employees who bring an understanding of both these fields and how they work together.


Degrees offered and required credit hours
St. Ambrose University offers a Bachelor of Arts with a major in Public Relations and Marketing Communication. The major offers students paths in strategic communication and communication in business. Minors also are available in Communication, Journalism, Radio/TV and Public Relations. The PR/MC major requires 15 credit hours of core theory, 18 credit hours of research, writing and skill requirements, a 3 credit hour capstone course, and 12 credit hours of concentrated electives. The PR/MC minor requires 15 credit hours.

Program highlights and courses
At St. Ambrose, students majoring in Public Relations and Marketing Communication learn how to help these organizations manage their image through the media and in the community. You’ll develop writing, speaking, marketing management, desktop communication, and research skills so that you’ll be an effective communicator on myriad levels. Students also are encouraged to work with the university’s TV and radio studios or student newspaper to understand how the news gathering process works, providing them with valuable insights into the media’s priorities. When you graduate, you’ll be prepared for jobs in creative agencies and in the communications or marketing departments of corporations and non-profit organizations. The PR/Marketing program has an interdisciplinary approach—which means students take classes in both communication and business—giving them a comprehensive, wellrounded background. The Communication Department also houses majors in Journalism, Mass Communication, and Radio and TV. Course highlights include Advertising, Principles of Public Relations, Marketing, Communication Research Methods, Business and Professional Speaking, and Media Writing. Students round out their education with a capstone course in Communication Campaigns.

Contact us
Ann Preston, Department Chair 563/333-6046 St. Ambrose University 518 West Locust Street Davenport, Iowa 52803 Visit the Communication Department Web site at For general information about St. Ambrose or how to apply: Admissions Office 563/333-6300 or 800/383-2627 email:

See our course catalog at for a full description of required and elective courses.

Internships and co-curricular activities
Real world experience is a vital part of preparing students to jump into a career after they graduate. Through internships, students acquire hands-on, marketable experience, and they learn from professionals and network with colleagues in their field while still in school. Students have the option of earning up to five hours of credit while completing an internship. In the past, PR/MC majors have interned with the Quad City Mallards hockey team, Genesis Medical Center, the District of Rock Island, The Quad-City Times, and several advertising and public relations agencies. Students are exposed to the professional standards and practices of communication within business, industry and association through internships and the capstone course, during which they serve as a public relations agency for a local organization. Students have the opportunity to write, design, edit, and publish The Buzz, St. Ambrose’s bi-monthly student newspaper.

Ambrose. Advantage.

What can you do with a PR/Marketing degree?
Professionals in public relations and marketing communication concentrate on managing the public image of an organization, person or product. They integrate an organization’s marketing communications and promotional activities to create a consistent and unified image to the marketplace. Recent St. Ambrose PR/marketing graduates have found careers as:

of Public Relations. Prof. Madsen holds a doctorate in speech communication and public relations from the University of Kansas. He has taught at St. Ambrose since 2004.ΩΩΩΩΩΩ Ann Preston PhD, Professor and Department Chair Teaches courses in journalism and public relations, including Media Writing, Communication Campaigns and Media Law. Her research interests include media portrayal of disability, collectivism in popular culture, and gender role stereotyping through toys and point of purchase mannequin displays. Prof. Preston earned a doctorate in mass communication from Ohio University and has taught at St. Ambrose since 2001. Craig Shoemaker PhD, Professor Teaches Professional Sales, Marketing and Marketing Management. He received his doctorate from the University of Iowa, and has 25 years of experience in the disciplines of sales, marketing and management. Prof. Shoemaker has consulted extensively in medical, industrial, financial, non-profit, and educational areas. He has taught at St. Ambrose since 1992. Alan Sivell MA, Assistant Professor and News Director Teaches Media and Society; Media Writing; Advanced Media Writing; Print News Practicum; News Broadcasting; and Advanced Broadcast Reporting. Prof. Sivell has extensive experience in broadcast media as a reporter, producer, assignment editor, anchor, and reviewer for the local ABC affiliate. He also has worked as a media columnist for the Quad-City Times and the Argus/Dispatch/Leader newspaper in Illinois. He holds a master’s degree in journalism from the University of Iowa. M. Carla Stevens PhD, Professor Prof. Stevens received her doctorate from Illinois State University and taught speech at Black Hawk College and Augustana College before coming to St. Ambrose in 1987. She serves as the coach of the St. Ambrose Speech Team and has written several scholarly papers on teaching, sexual harassment and computer-assisted instruction. Ronald Wastyn PhD, Professor Teaches Organizational Communication, Public Speaking, Interpersonal Communication and Communication Campaigns. He received his doctorate from the University of Pittsburgh, and his research and scholarly interests include the influence of technology on communication, communication management and the rhetoric of substance abuse.

Viewer communications coordinator, Harpo Studios, Chicago, Ill. Graduated in 2002. Content analyst, Deere and Company, Moline, Ill. Graduated in 2001. Account Executive, IKON Office Solutions, In., Davenport, Iowa. Graduated in 2006. Heart Walk specialist, American Heart Association, Davenport, Iowa. Graduated in 2001. Account executive, Silver Oaks Communications, Moline, Ill. Graduated in 2001.





About the faculty
Ken Colwell PhD, Professor Teaches Public Speaking, Desktop Communication, Radio Practicum and Seminar in Communication, and serves as director of the Ambrose Communication Center. He received his doctorate from the University of Iowa. His research interests include the use of technology in instruction and communication, technology as culture, and technology in distance learning. A graduate of St. Ambrose, Prof. Colwell has taught here since 1981. Mary Anna Kidd PhD, Professor and Department Chair Teaches courses in communication and public relations including Intercultural Communication, Principles of Public Relations and Media & Society. Her research interests include communication and its impact on readjustment to one’s home culture, the presentation of cultural norms, and the impact of media on cultural attitudes and practices. Prof. Kidd is completing her PhD at the University of Kansas in intercultural communication, and has taught at St. Ambrose since 2006. John Madsen PhD, Associate Professor Teaches courses in public relations, public relations research and organizational communication. Prof. Madsen has special interest in the internationalization of organizations and the changes brought on by the evolving of media and the worldwide web. He also is a contributing editor to the Encyclopedia


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