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Department of Marketing, Business Writing, and International Business: Dr. Kathy Brzovic Office: University Hall 308 Office Hours: Mondays and Fridays: 1:30-3:00 p.m. & Wednesdays 6:00-7:00 p.m. (714) 278-3612 You may also make an appointment to see me at a time convenient to you. Course Objectives: This course seeks to expand your knowledge of business communication and to develop your written and oral communication skills. To achieve these goals, we will study a variety of business cases that will help you understand the function of communication in the modern business world. You will analyze real-life business problems that deal with corporate crises, and you will determine when and how to communicate corporate decisions to employees, to business partners, and to the public. You will have many opportunities to practice speaking and writing in order to achieve mastery of the five essentials of business communication: clearness, conciseness, completeness, courtesy, and correctness. Given recent events, special attention will be paid to the importance of acceptable ethical conduct in the workplace. Course Prerequisites: Beginning College Writing, (either English 101 or Communication 103), and BUAD 201. Note that you may not be enrolled simultaneously in BUAD 201 and BUAD 301. Course Materials: O’Rourke’s Management Communication: A Case-Analysis Approach, Netzley & Snow’s Guide to Report Writing, and Business Writing 301: Course Packet. I strongly suggest you also purchase a good dictionary, such as the Cambridge International Dictionary of English and a helpful writing reference, such as Maryann V. Piotrowski’s Effective Business Writing: A Guide for Those Who Write on the Job. You might find the following website helpful as well: Computer Lab: Once a week we will meet in the computer lab. Be sure to bring a disk to class and be sure to save all important material. In addition to standard wordprocessing, we will use PowerPoint, Excel, e-mail, the Internet, and other electronic resources available through Pollak Library. Please don’t bring food or beverages into the lab. Common Body of Knowledge Content Coverage: This course provides understanding of business communication and prepares students to critically analyze cases, interpret data, research alternative solutions, solve problems, organize and write case reports, argue, negotiate, and persuade decision makers.

Course Assignments: Task:
Midterm I: Case Analysis Proposal Midterm II: Case Analysis Short Oral Presentation Participation in Class Discussions PowerPoint Presentation of Consultant’s Report Consultant’s Report on Corporate Outreach Final Examination Total Points:

Points: 10 10 10 05 10 05 20 30 100

Important Dates:
Sept. 23 (In-class exam) Oct. 21 Nov. 11 (In-class exam) To be determined (Individual) Includes assignment preparation, group participation, responses to cold calls, professional speech and demeanor, on-time attendance Dec. 02-13 (Individual or group option) Dec. 13 (Individual or group option) See Course Schedule (In-class exam) You must pass the final in order to pass this course.

Assignments should be typed. Graded assignments will be returned no later than two weeks after the due date. Please be patient. Written assignments cannot be graded by means of a Scantron machine and I do like to read your work carefully. Grading: All written assignments are evaluated on the basis of the C.L.A.S.S. Rubric, that is to say, Content, Literacy, Audience, Strategy, and Style. Because literacy is a threshold category indicating employability, you need to earn a “C” in that category in order to pass any assignment. The University has set up a Tutorial Center in McCarthy Hall 33 to help you improve your writing skills. Don’t wait until the end of term to take advantage of the services provided you by the Center. In addition, the Department sponsors regular Friday afternoon workshops covering various aspects of Business Writing. You may want to attend those sessions. All kinds of resources are available to help you master correct grammar and usage. Find the one that appeals to your particular needs and learning style. On a 100-point scale, the final grade will be computed as follows: O – 59 = F; 60 – 69 = D; 70 – 79 = C; 80 – 89 = B; 90 – 100 = A

Note: Grades are not negotiable. No extra credit. No make-up exams. Academic Integrity: There are severe sanctions for cheating and for misrepresenting someone else’s work as your own. University policy states that any form of academic dishonesty is ground for failure of the course and dismissal from the University. Please see for a complete statement of the University’s policy on academic dishonesty and for instruction on plagiarism. You may also learn how to cite sources using APA style by going to: We will discuss these issues in greater detail in class. Information Competence: As part of this course you will need to demonstrate that you are information literate. According to the ACRL Standards, an information literate student defines the need for information, accesses and evaluates information, and uses information effectively and ethically to accomplish a specific purpose.

Weekly Schedule: Week of

Reading for Monday
Ch. 1, 2 (excluding cases) Ch. 6, 7, 8 (excluding cases) Ch. 5 (excluding cases) Appendix A, Case 1-2 Ch. 3, Case 3-2, Appendix D

Management Communication & Strategy

Friday Lab
Entrance Diagnostic Internet Resources Rewriting


Listening & Feedback in the Global Marketplace
Labor Day 9-02


Writing a Case Analysis Age Discrimination at F.W. Woolworth (i., v.) Communication Ethics Legal & Ethical Issues at Sears Roebuck (i., iii.) Communication Strategy Memo Dealing with the News Media


Syntax & Style

9-23 9-30

3-2 cont. Ch. 11 (excluding cases) Case 1-1 Appendix F Case 1-1 cont.

Midterm I Crisis Press Release Point-of-Sale Brochure E-mail to Retailers


Health & Safety at Odwalla (i., iii.)


Case 11-3

10-21 10-28

Case 2-1 GRW Ch. 1, Case 5-1

Media, Community, & Employee Relations (i., iii.) American Rubber Company Great West Casualty (i., iii.) Managing Public Relations What Makes Reports Effective: Defining & Narrowing the Topic—Corporate Social Responsibility (i., iii.)
Information Competence Assignment due 10-28

Proposal due Information Competence
(ACRL One)


GRW Ch. 2

Managing the Report Writing Process: Retrieving articles, citing sources, note taking
20 references due 11-08

Annotated Bibliography
(ACRL Two)


GRW Ch. 3

Key Elements in a Report: Organizing, evaluating, summarizing information
Annotated Bibliography due 11-11

Midterm II: Analytical Summary
(ACRL Three)


GRW Ch. 4, O’Rourke Ch. 4

Report Design & Speaking
Outlines due 11-20


11-25 12-02 12-09 12-16

Thanksgiving Vacation Oral Presentations
Turn in PPT handout on day of presentation

Oral Presentations Turn in hardcopy + diskette Final Examination Week

Report due
(ACRL Four & Five)

See Schedule

Schedule may be subject to change.
Before you graduate you will need to pass the Examination in Writing Proficiency, EWP.

AACSB Perspectives: i. Ethical issues; ii. Global issues; iii. Political, social, legal, regulatory, environmental issues; iv. Technological issues; b. The impact of demographic diversity on organizations.