BLACKSONVILLE COMMUNITY NETWORK
DIGIPRENEURSHIP y g 21st Century Learning for Teens and Young Adults
PROPOSAL COVER SHEET
Northeast Florida Community Action Agency Proposal to Conduct Six Week Training and Job Shadowing for Youth Ages 14-24
For the period of June 29, 2009 – August 3, 2009
PROPOSAL PROVIDED BY Blacksonville Community Network (BCN)
Contact Information: Jermyn Shannon-El VP of Marketing 221 N. Hogan Street, Suite 501 Jacksonville, Florida 32202 Toll Free: (800) 863-9130, ext. 5 Mobile: (904) 962-7284 Fax: (866) 899-4886 Project Director: Christian Reis
STATEMENT OF O PURPOSE OS
“Young people understand the Young concept of social entrepreneurship almost immediately. They are passionate, dynamic, efficient and innovative; eager to make a difference in their communities and the world. Entrepreneurship is the conduit through which their light (knowledge) emits. We have to harness that energy while it radiates.” radiates. - Mr. Jermyn Shannon-El, Blacksonville Community Network
The Hip-Hop economy is one of the TOP REVENUE EARNING businesses in the world!
THE CHALLENGE
Young people are keen to offer fresh problem-solving ideas to address social and education-related challenges. g However, their efforts remain obscure and ineffective because they lack a VOICE, have limited access to opportunities and need career guidance. In addition, society commonly perceives young people as brash misfits who belong to a consumerist, fast food fast-food and myopic culture.
THE MISSION
To teach the power of entrepreneurship, service learning, and debate through creative expression to low-income, young people ages 14 - 24 so they can become economically productive members of i ll d ti b f society by improving their academic, communication, technology, communication technology and life skills. skills
INNOVATION IMAGINATION CREATIVITY
STRATEGY
Teen Entrepreneurship
To provide youth with the knowledge and skills needed to develop realistic career plans in the p fields of technology, media & journalism
Service Learning
Promote Social Change Civic Engagement Community Education Service Plans Volunteering
Debate
Creativity Conflict Resolution Research Character Development Critical Thinking
Blacksonville Community Network
5
THE SOLUTION
“DIGIPRENEURSHIP” DIGIPRENEURSHIP Digital Social Entrepreneurs either invent or integrate the use of technology to solve a problem. In addition, bl I dditi they establish service plans and marketing campaigns to inform and stimulate the community to action. y
• • • • • • Change our p g perception of y p young p p and their g people perception of themselves will change Give youth a since of Inclusion and they will feel empowered and become self-sufficient Introduce Debate as a solution to literacy and character building Assist youth in Identifying the Key Factors to their Success Introduce 21stt Century Global Learning techniques that encourage the use of the Internet Stress to youth the importance of volunteering and its impact on the community and building valuebased relationships Equip youth with alternatives and compel them to make healthy choices for self and community p improvement.
•
PRELIMINARY AGENDA
Digipreneurship introduces teens to the technological world through a basic knowledge
of different technology and media-related skills. Teens learn the ins-and-outs of internet research/navigation, web publishing and design, computer graphics, Microsoft Office software and keyboarding. In addition, they apply these skills and debate real world issues y g that effect their community or neighborhood. Week 1 – June 29-July 3 – Orientation - Self-Discovery & Career Assessment Week 1 – July 6-July 10 – The Power of Debate: Argumentation with a Purpose y g g Week 1 – June 13-July 17 - Service Learning and Planning Week 2 – July 20-24 - Pre-apprenticeship - Web Design and Publishing
Teens in this program learn the basic tools of html and flash to create their own blog website. Teens explore popular websites, learn about styles and publish content, video, and audio. Teens learn critical workplace skills, while receiving mentorship and training from experts in web design, journalism and film. At least one day will be spent touring a technology center or business. y p g gy
Week 3 – July 27-August 3 - Apprenticeship - Digital Media
This program consists of teens working together to develop debate arguments into a short documentary, multimedia film about their experiences growing up on Jacksonville’s Northside. By exploring the dynamics of their neighborhood through, photography and video, apprentices learn the latest in social media, biography, video/music production skills, lighting and scripting. The program culminates in a mutlimedia documentary to p , g g p g p g y be shown to parents, families and community members.
What Employers Expect
• 2006 National Association of Colleges and Employers (NACE) survey revealed that y “good grades” ranked 17th out of desired qualities i a j b liti in job candidate.
What Employers Want
• • • • • • • Communication Skills Teamwork Skills T k Skill Strong Work Ethic Honesty/Integrity Motivation Leadership Skills Flexibility
Core Curriculum
• Addresses Problem Solving and Conflict Management Issues • Argumentation as a Means of Communication • Helps Youth Critically Think Ahead-Realistically • Empowers Youth with p Advance Skills, including Independent research, Publishing, Publishing & Data Mining • Offers Job Shadowing and Employer Networking • B ild Leadership and Builds L d hi d Character Development • Enhances Listening, Reading, Organization and Collaboration Skills • Prepares Youth for Civic Engagement
TEEN CEO KIT
Materials & Documents: 1 Custom T-shirt 1 Jump Drive GED SAT or PSAT scores
• • • •
Portfolio Sections:
• • • • • • • • • Personal Profile- The 60-Second Infomercial Profile 60 Second Resume/Fact Sheet My Five-Year Plan Work Essential Documents Samples of Work Discovering Skills, Strengths, and Talents Community Resources Awards and Recognition Outreach
60-Second Infomercial
• “Can you tell me a little Can about yourself?” • Prepared response marketing skills, k ti kill strengths, and talents for an interview or networking opportunities. t ki t iti • Culminating activity g following selfassessment and identification of skills, g strengths, and talents.
Resume/Fact Sheet
• If a youth is 16 and over over, learning how to create a portfolio/resume is a great skill. Fact sheets are often more appropriate for youth under the age of 16. • Young people will understand th “l d t d the “low down” on internet and scannable resumes.
My Five-Year Plan
• Results from assessments will help youth explore future careers. • C Career exploration can l d l ti lead to setting short-term and long-term goals. • Goal setting will include work experience, volunteer p experience, & extracurricular activities as a way to practice and master transferable skills.
Work Essential Documents
All participants are required to bring the following documents: Report C d R Card High School or College Transcripts Honor Roll Certificates GED SAT or PSAT scores
• • • • •
Samples of Work
• Vocational Training Certificates- First Aid, CPR, etc. • Ph t at work or Photos t k involved in a vocational activity • Sample of writing • Excel or PowerPoint Presentations • Samples of artwork or poetry
Discovering Skills, Strengths, & Talents
• We use several Assessments to help young people identify interests, skills, strengths, & talents. • There are a number of free and inexpensive assessments available. • Assessments can include: Interest Profiler, Work Importance Locator, Multiple Intelligence Assessment, Learning Style Assessment, Self-Discovery, etc.
Community Resources
Youth will learn about the resources in their community & how to access these resources. A list of politicians, cultural venues, and career/education sites will be included in this section, including: One-Stop One Stop Career Centers CBOs that offer workforce development programs Child care (if needed) Transportation Private sector employers etc. etc
• • • • • •
Awards & Recognition
BRAG! Include: • Digipreneur Certificates • Creative Excellence Award • Best Creative Team Award • Best Team Player Award • Possible Free Laptop Be sure to know how achieving this award applies to the job!
Community Outreach
COMMUNITY
SCHOOLS
TEACHERS
CHURCHES
Recruitment
• Local Community Organization’s existing After-schoolers • Detention centers and special service programs • Area schools within the target area (32202, 32204, 32206, 32207 32218, 32208, 32209, and 32256)
Partnerships
THINK PROJECT: The T.H.I.N.K. Project TM (THINK) empowers low income TH I N K low-income
communities through social change by character building, problem solving and civic engagement. The organization’s guiding principles are – Tolerance, Honesty, Integrity, Nerve, and Knowledge. THINK encourages students, parents, and residents to become actively engaged in their communities.
BEAVER STREET ENTERPRISE CENTER: A business incubator, BSE is
actively involved in the mentoring process and contributes to the growth and success of the business tenants and its member companies. The on-site staff and management team provide day-to-day management assistance and training The organization has extended training. its venue for youth to tour the incubator once per week for job shadowing experience.
BLACKSONVILLE COMMUNITY NETWORK: Blacksonville tackles critical
challenges facing low-income communities by seeking out and designing innovative low income programs, “holistic” community awareness, and promoting solutions proven to work. The local minority certified (MBE) firm has agreed to provide entrepreneurial training and evaluation support through the use of data mining. ADDITIONAL COMMUNITY PARTNERS WILL BE PROVIDED AT A LATER DATE
Budget
Budget B d t Estimate
$215 per child up to 60 students
6 Week Program
Fees: Staff, Materials/Kit (min. 20hrs/wk)
Scope changes from last project review
JUNE 28 – AUGUST 3
3-4 days per week 5-8 5 8 hours per day
“If we are to prepare our youth If to successfully compete, we must do all that we can – not tomorrow, but now. The Digipreneurship Summer Institute represents a part of this effort.”
For additional information, please call Jermyn C Shannon El 904 962 7284 information C. Shannon-El 904-962-7284
Jermyn Shannon El
Digitally signed by Jermyn Shannon El DN: cn=Jermyn Shannon El, o=Blacksonville, ou=Blacksonville, email=jermyn@blacksonville.com, c=US Date: 2009.05.05 13:12:49 -04'00'