Annual Marketing Budget Template

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					Annual Marketing Budget                                                           YEAR                                             COST CENTER #

                                                                                                        JAN                             FEB           MAR            Q1              APR            MAY            JUN              Q2           JUL           AUG        SEP        Q3           OCT        NOV        DEC        Q4                FY
Misc - Department Specific (mktg)                                                 $                                           -     $      -      $      -      $         -     $          -    $      -      $          -      $        -   $         -   $      -   $      -   $        -   $      -   $      -   $      -   $        -       $         -
MARKET RESEARCH & MEMBERSHIPS
Analyst Fees                                                                                                                                                                                                                                                                                                                                    $         -
                               Analyst Group Membership #1                                                                                                                                                                                                                                                                                      $         -
                               Analyst Group Membership #2                                                                                                                                                                                                                                                                                      $         -
Industry Organization Fees                                                                                                                                                                                                                                                                                                                      $         -
                               Industry Org #1                                                                                                                                                                                                                                                                                                  $         -
                               Industry Org #2                                                                                                                                                                                                                                                                                                  $         -

MARKETING COMMUNICATIONS
Corporate Brand Development                                                                                                                                                                                                                                                                                                                     $         -
                           Messaging / Brand Framework                                                                                                                                                                                                                                                                                          $         -
                           Corporate Identity Standards                                                                                                                                                                                                                                                                                         $         -
                           Corporate Templates                                                                                                                                                                                                                                                                                                  $         -
                           Corporate PPT / sales presentations                                                                                                                                                                                                                                                                                  $         -
Marketing Agency                                                                                                                                                                                                                                                                                                                                $         -
                           Management Fees                                                                                                                                                                                                                                                                                                      $         -
                           Special Projects                                                                                                                                                                                                                                                                                                     $         -
Public Relations                                                                                                                                                                                                                                                                                                                                $         -
                           Agency Fees (or Consulting Retainer)                                                                                                                                                                                                                                                                                 $         -
                           Wire Services                                                                                                                                                                                                                                                                                                        $         -
                           Clipping Services (if not included in above)                                                                                                                                                                                                                                                                         $         -
                           Analyst Tour                                                                                                                                                                                                                                                                                                         $         -
                           Article reprints/usage rights                                                                                                                                                                                                                                                                                        $         -
                           PR campaign support                                                                                                                                                                                                                                                                                                  $         -
Brand Awareness / Lead Generation                                                                                                                                                                                                                                                                                                               $         -
                           Print advertising                                                                                                                                                                                                                                                                                                    $         -
                           Online advertising                                                                                                                                                                                                                                                                                                   $         -
                           Keyword / SEO Program                                                                                                                                                                                                                                                                                                $         -
                           Industry Buyers Guides Insertions                                                                                                                                                                                                                                                                                    $         -
                           Other interactive programs
Website / Interactive                                                                                                                                                                                                                                                                                                                           $         -
                           Website development (or redesign)                                                                                                                                                                                                                                                                                    $         -
                           SEO program maintenance                                                                                                                                                                                                                                                                                              $         -
                           Website traffic reporting tool                                                                                                                                                                                                                                                                                       $         -
                           Webinars                                                                                                                                                                                                                                                                                                             $         -
                           Direct / Email Marketing
Events                                                                                                                                                                                                                                                                                                                                          $         -
  Month Dates City         Event #1                                                                                                                                                                                                                                                                                                             $         -
                           Event #2                                                                                                                                                                                                                                                                                                             $         -
                           Event #3                                                                                                                                                                                                                                                                                                             $         -
                           Event #4                                                                                                                                                                                                                                                                                                             $         -
                           Event #5                                                                                                                                                                                                                                                                                                             $         -
                           Event #6                                                                                                                                                                                                                                                                                                             $         -
                           Event #7                                                                                                                                                                                                                                                                                                             $         -
                           Event #8                                                                                                                                                                                                                                                                                                             $         -
                           Event #9                                                                                                                                                                                                                                                                                                             $         -
                           Event #10                                                                                                                                                                                                                                                                                                            $         -
                           Event #11                                                                                                                                                                                                                                                                                                            $         -
                           Event #12                                                                                                                                                                                                                                                                                                            $         -
                           Event #13                                                                                                                                                                                                                                                                                                            $         -
                           Event #14                                                                                                                                                                                                                                                                                                            $         -
          Event Support                                                                                                                                                                                                                                                                                                                         $         -
                           Booth property                                                                                                                                                                                                                                                                                                       $         -
                           Graphics & Signage                                                                                                                                                                                                                                                                                                   $         -
                           Giveaways & Apparel                                                                                                                                                                                                                                                                                                  $         -
Sales Support                                                                                                                                                                                                                                                                                                                                   $         -
                           Collateral                                                                                                                                                                                                                                                                                                           $         -
                           Sales / Customer Videos                                                                                                                                                                                                                                                                                              $         -
                           Printing and other printed materials                                                                                                                                                                                                                                                                                 $         -
                           Sales Demo                                                                                                                                                                                                                                                                                                           $         -
                           Miscellaneous Discretionary                                                                                                                                                                                                                                                                                          $         -

Marketing Travel                                                                  $                                           -     $       -     $       -     $         -     $          -    $       -     $          -      $        -   $         -   $      -   $      -   $        -              $      -   $      -   $        -       $         -
                         Trip #1                                                                                                                                $         -                                                     $        -                                       $        -                                    $        -
                         Trip #2                                                                                                                                $         -                                                     $        -                                       $        -                                    $        -       $         -
                         Trip #3
                         Trip #4
                         Trip #5
                         Trip #6                                                                                                                                $         -                                                     $        -                                       $        -                                    $        -       $         -
Sub-Total ACCOUNTABLE Spending                                                    $                                           -     $       -     $       -     $         -     $          -    $       -     $          -      $        -   $         -   $      -   $      -   $        -   $      -   $      -   $      -   $        -       $         -
                                                              YTD ACTUALS $                                                   -     $       -     $       -                     $          -    $       -     $          -      $        -



                                                                                  MARKETING SPEND BY FUNCTION AS % OF TOTAL BUDGET (GRAPH AS PIE CHART RESULTS)
                                                                                  [Use the below line items to transfer totals from each primary spend category above and create a pie chart for a useful executive snapshot]

                                                             membership fees      $                                           -
                                                                   consulting     $
                                                           brand development      $                                           -
                                                                   advertising    $                                           -
                                                               public relations   $                                           -
                                                               web/interactive    $                                           -
                                                                        events    $                                           -
                                                                sales support     $                                           -
                                                                          T&E     $                                           -
                                                                   misc other     $                                           -

                                                                       TOTAL $                                                -


               41st Parameter Confidential                                                                                                                                     Annual Marketing Budget                                                                                                                                      12/28/2009