Project Name: Date Submitted: Is this a Rebrief? Yes Date Rebrief Submitted: PM Contact: Client Contact: Timeline:
No
Brief Description of the Creative Assignment
Objective
Target Audience
Insight
Benefit
Reasons to Believe
Tonality
Look and Feel
Mandatories
Media
Communication Hierarchy
Approvals Date Initials
R1
R2
R3
Final
Hours Quoted Date Initials
R1
R2
R3