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Viva Las Vegas Fundraising Gala

Contents
I. II. III. Gala Advisory Background Executive Bios - Herb Gordon - Tom Gordon Timeline of Events Fact Sheet - Pancreatic Cancer - Notable Victims of Pancreatic Cancer - Gastrointestinal Cancer Links of Helpful Websites

IV. V.

VI.

Media Contact: Kirk Monroe Enten & Associates kirk@enten.com 301-913-0010

For Immediate Release January 30, 2007

Herb Gordon Foundation Hosts “Viva Las Vegas” Fundraising Gala
Foundation Raises Funds and Awareness of Gastrointestinal Cancers at VIP Evening of 500, Has Raised More Than 3.5 Million
Media Contact: Kirk Monroe kirk@enten.com 301-913-0010

Bethesda, MD – The Herb Gordon Foundation for Gastrointestinal Cancers presents its Viva Las Vegas Fundraising Gala, showcasing an evening of live and silent auctions and casino-style entertainment, on Friday, March 2nd, from 7:00 p.m. till midnight at the Bethesda North Marriott and Conference Center. This event will feature numerous auction items and prizes, and an extravaganza of casino games. Supporting gastrointestinal cancer research, technology, education, and patient support, all proceeds from this charity event will fund research programs at the Washington Hospital Center and the Dana-Farber/ Harvard Cancer Center. Founded in 1999 by the Gordon Family to memorialize Herb Gordon, who passed away from pancreatic cancer in 1995, The Herb Gordon Foundation for Gastrointestinal Cancers is a philanthropic organization geared toward raising money to find a cure for gastrointestinal cancers by funding research, technology, and educational programs. As the founder of Herb Gordon Auto Group, Mr. Gordon had a strong connection to the Washington DC region. Since its inception in 1999, the Foundation has raised and donated over 3.5 million dollars to research and technological innovations at the Washington Hospital Center and the Harvard Cancer Center. Individual tickets and corporate sponsorships are still available. WHO: WHAT: WHEN: WHERE: More than 500 VIP’s and Local Dignitaries “Viva Las Vegas” Fundraising Gala, hosted by Herb Gordon Foundation Friday, March 2nd, 2007 from 7:00 p.m. to Midnight Bethesda North Marriott and Conference Center

For additional information, please visit: www.herbgordonfoundation.com
ABOUT THE HERB GORDON FOUNDATION FOR GASTROINTESTINAL CANCERS Founded in 1999 by the Gordon Family to memorialize Herb Gordon, who passed away from pancreatic cancer in 1995, The Herb Gordon Foundation is a philanthropic organization geared toward raising money to find a cure for gastrointestinal cancers by funding research, technology, and educational programs. The Foundation also strives to improve the quality of and access to care for cancer patients. Since its inception in 1999, the Foundation has raised and donated over 3.5 million dollars to research and technological innovations at the Washington Hospital Center and the Harvard Cancer Center.

BACKGROUND
Herb Gordon Foundation for Gastrointestinal Cancers
The Herb Gordon Foundation is a philanthropic organization that was founded in 1999 by the Gordon family as a way to memorialize their father, Herb Gordon, who died of pancreatic cancer in 1995. The Foundation is dedicated to raising money to find a cure for pancreatic and other gastrointestinal cancers by investing in research, technology, and educational programs. The Foundation also strives to improve the quality of care for cancer patients. Since its inception, the Herb Gordon Foundation has raised in excess of $3.5 million to support a variety of initiatives at the Washington Hospital Center’s Washington Cancer Institute and Harvard Medical School. These initiatives include tissue banking at Harvard, a collaborative research program on pancreas cancer between the Washington Cancer Institute and Georgetown/Lombardi, and providing funds towards the purchase of the Da Vinci robot and Varian Linear Accelerator at the Washington Hospital Center. As founder of the Herb Gordon Auto Group, Herb Gordon had a strong connection to the Washington region. In addition to his numerous civic endeavors, Mr. Gordon dedicated more than twenty years of service to the Washington Hospital Center, several of which were spent as Chairman of the Board. Funds raised from this year’s “Viva Las Vegas” gala will be used to support Laparoscopic Radiofrequency Ablation technology (LRFA) at the Washington Hospital Center and the Virtual Specimen Locator, a collaborative project of the Dana-Farber/Harvard Cancer Center. LRFA, developed at the Cleveland Clinic, is a minimally invasive technology for the local destruction of primary liver cancer and metastases from colon cancer, pancreas cancer and many other tumor types that spread to the liver. The implementation of this technique at the Washington Hospital Center will provide the only such facility in the region and will offer this form of treatment to a multitude of eligible patients. The Virtual Specimen Locator project is a web-based program that provides important information for cancer research, diagnosis, and treatment. Funding for the project will accelerate the pace and expand the range of information for researchers in the Harvard community and beyond to find a cure for cancer. The mission of the Herb Gordon Foundation is to find a cure for gastrointestinal cancers by funding research, and to improve the quality of and access to care for cancer patients. Through its philanthropic support, the Herb Gordon Foundation seeks to achieve its mission of cancer cure and care through research, education, technology, facility enhancements, and community programming to better meet the expanding cancer needs of the Washington, DC region. For more information on the Herb Gordon Foundation for Gastrointestinal Cancers, please visit: www.herbgordonfoundation.com

BIOGRAPHIES
Herb Gordon and Tom Gordon Herb Gordon, founder of Herb Gordon Auto Group
One of the most successful car dealers in the Washington, DC region, the late Herb Gordon founded Herb Gordon Auto World Inc. in 1962. Born in New Haven, Connecticut, Gordon was a graduate of the University of Connecticut and received a master's in business administration from Columbia University. He also served in the Air Force. Upon graduation from Columbia University's business school in 1956, his father-in-law asked him to try his hand working at his small Caplan-Crawford Dodge-Plymouth dealership in downtown Washington. Although he had no interest in the car business at the time, he stayed five years. In 1962, having grown rather fond of the business, Gordon founded Herb Gordon Dodge in Fairfax, VA and in 1972 began an Oldsmobile dealership in Silver Spring. He also added Mercedes in 1972 and began to spread his dealerships down Automobile Boulevard. By 1995, Herb Gordon's Auto World Inc. included Mercedes-Benz, Dodge, Nissan and Volvo dealerships, and by the 1980’s Gordon was selling as many as 1,800 Oldsmobile’s a year and was the 75th largest Oldsmobile dealer in the country. In 1993, Herb Gordon was named a winner of the fourth annual Sports Illustrated All-Star Dealer Award, given to only 10 dealers from across the United States. While the lines he sold changed over the years, Gordon's focus on customer service remained the same. His dealerships were among the first to computerize their service departments more than 15 years ago. They also were among the first to adopt the team system of repairing cars. As president of the Automotive Trade Association of the National Capital Area, Gordon stayed active in his community. He set up automotive training programs in area high schools and at Montgomery College, and was a Washingtonian magazine Man of the Year in 1993. Gordon was also a member of the Burning Tree Club, the Woodmont Country Club and the Washington Hebrew Congregation. Herb Gordon was also a well-respected and well-liked Chairman of the Board at Washington Hospital Center (WHC) from 1984 to 1989, and his daughter Betsy currently serves on the WHC Foundation Board. On July 4, 1995 Herb Gordon, at age 65, lost his battle with pancreatic cancer.

BIOGRAPHIES
Herb Gordon and Tom Gordon Tom Gordon, president of Herb Gordon Auto Group
Following in his father’s footsteps, Thomas F. Gordon has been in the automotive business for over twenty years. Working with his brother Jim as partners at Herb Gordon Dodge for 11 years, and then running his own store for six years, Tom was poised to take over the family business upon his father’s death. Tom grew Herb Gordon Dodge to be the 13th-largest Dodge dealership in the United States in 1992, and for six consecutive years he earned Chrysler's top award for excellence - the highest achievement in sales, service and community service. In 1993, Tom was honored by the Automotive Hall of Fame as one of two national finalists for the Young Leadership and Excellence Award. Under his leadership, Herb Gordon Dodge achieved the title of No. 1 dealership for sales in 1992 in the Washington Area Zone, which included the District, Maryland, Virginia, West Virginia and Delaware. Also a humanitarian, Tom Gordon was named Man of the Year by the Washington area Leukemia Society for raising $31,475 during the society's fundraising drive in 1997. Most recently, under Tom’s direction, Herb Gordon Auto Group organized two mentoring programs at local schools. First at the Briggs Chaney Middle School for four years, and more recently at the Greencastle Elementary School for three years. Herb Gordon Auto Group provides employees to spend an hour a week with students, helping them either with schoolwork or with life issues. Tom himself has donated many hours to this mentoring program. Tom currently sits on the board of the Bullis School, an independent, co-educational college preparatory day school, and is the 2nd V-P of the Woodmont Country Club. He is also a member of the Hebrew Homes Guardian Campaign committee, a program that contributes to the well being of all of the residents on the Hebrew Home campus. Previously, Tom has served on the boards for the Washington Area New Automobile Dealers Association (WANADA) and for the Montgomery County Mini Dealership program, where he chaired the board for several years. Like his father, Tom has also served on the Montgomery College committee, which raised money for the college’s vocational education facility and programs.

TIMELINE OF EVENTS
1995: Herb Gordon, founder of Herb Gordon Auto Group, dies from pancreatic cancer. 1999: The Herb Gordon Foundation for Gastrointestinal Cancers is founded by Herb Gordon’s family to find a cure for pancreatic and other gastrointestinal cancers by investing in research, technology, and educational programs. 1999: The Herb Gordon Foundation hosts its first fundraising gala in honor of Herb Gordon at the Grand Hyatt in D.C., which welcomes over 400 attendees and raises over $300,000 for gastrointestinal cancer research, technology and education. 2001: The Herb Gordon Foundation hosts its second successful fundraising gala. 2003: The Herb Gordon Foundation donates $17,000 of diagnostic equipment for free monthly colon cancer screenings to medically underserved District of Columbia residents at the So Others Might Eat (SOME) medical clinic in Northwest Washington. 2003: The Herb Gordon Foundation hosts its third fundraising gala and $300,000 in proceeds are donated towards a new Linear Accelerator at Washington Hospital Cancer Center. 2005: The Foundation’s fourth fundraising gala is attended by over 400 people and raises over $300,000 for cancer research. 2005: The Herb Gordon Foundation commits $175,000 a year over three years, for a total of $525,000, to support the Herb Gordon MedStar Pancreatic Cancer Research Program at the MedStar Research Institute. 2005: A groundbreaking ceremony is held at the Washington Hospital Center’s Washington Cancer Institute for a lead-lined vault that is being constructed to house a new Varian Linear Accelerator, purchased with the help of funds from the Foundation. 2006: The Foundation’s “No-Party Party” raises over $140,000 to support the Washington Hospital Cancer Center and research at the Dana-Farber/Harvard Cancer Center. 2006: $50,000 of the proceeds raised from the “No-Party Party” are donated specifically to help support the da Vinci Surgical System at the Washington Hospital Center. 2006: The Foundation’s donations help the Washington Hospital Cancer Center acquire a new Trilogy™ radiation therapy system to treat patients with cancer. Trilogy™ combines the best, wide-ranging technologies used in radiation oncology today into one high-powered, precise and fast machine. 2007: The Foundation hosts its Viva Las Vegas fundraising gala on March 2, 2007

FACT SHEET
Pancreatic Cancer
       Every seventeen minutes someone in the United States dies from pancreatic cancer Pancreatic cancer is the 4th leading cause of cancer death in the United States Approximately 33,730 people will be diagnosed with Pancreatic Cancer this year in the United States and 32,300 people will die from it The 99% mortality rate for pancreatic cancer is the highest of any cancer. Only 4% of patients will survive beyond 5 years Pancreatic cancer affects both men and women of all races and varying ages Despite these statistics, pancreatic cancer receives the least amount of research funding from the federal government of all major cancers In 2005, an estimated $66 million dollars of the National Cancer Institute’s (NCI) cancer research budget was spent on pancreatic cancer research. This is just a mere 1% of the NCI’s $4.825 billion dollar cancer research budget for 2005 No effective early detection methods have been developed, there are minimal treatment options available and very little research is under way due to limited research funding

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Notable Victims of Pancreatic Cancer
 Jack Benny Beloved American comedian, vaudeville performer, and radio, television, and film actor, died from pancreatic cancer in 1974 Ely Reeves Callaway One of the best-known executives in the textile industry and the founder of Callaway Golf, died from pancreatic cancer in 2001 Billy Carter Younger brother of United States President Jimmy Carter and endorser of Billy Beer, Carter died of pancreatic cancer in 1988. His mother and both of his sisters also died from the deadly disease

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Emily Couric Former Virginia State Senator for the 25th district, and sister of former Today Show host and anchor of CBS Evening News Katie Couric, lost her battle with pancreatic cancer in 2001 Steve Jobs The co-founder and CEO of Apple Inc., was diagnosed with a very rare form pancreatic cancer in 2005 that was curable with surgery Michael Landon An American actor, producer and director who starred in three popular NBC TV series that spanned three decades, Landon lost his battle with pancreatic cancer in 1991 Luciano Pavarotti An Italian tenor who is one of the best-known vocal performers and opera singers in contemporary times was diagnosed with pancreatic cancer in 2006 Robert Willis Brother of actor Bruce Willis, and former producer of Skyline Entertainment, Robert died of pancreatic cancer in 2001, at the age of 42

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Gastrointestinal Cancers
 Gastrointestinal (GI) cancers are among the most common causes of cancer death worldwide and refer to malignant conditions of the gastrointestinal tract, including the esophagus, stomach, liver, biliary system, pancreas, bowels, and anus. Cancer can affect any part of the gastrointestinal tract, although, curiously, it is rare in the small intestine where most digestion takes place. Colorectal cancer, also called colon cancer or bowel cancer, includes cancerous growths in the colon, rectum and appendix. It is the third most common form of cancer and the second leading cause of death among cancers in the Western world. About 25 per cent of all deaths are caused by cancer in industrialized countries, and bowel cancer accounts for 12.5 per cent of those deaths. The lifetime risk of developing colon cancer in the United States is about 7%. Stomach cancer accounts for about 8 per cent of cancer deaths and occurs in twice as many men as women. Metastasis occurs in 80-90% of individuals with stomach cancer, with a five year survival rate of 75% in those diagnosed in early stages and less than 30% of those diagnosed in late stages. The death rate is 12,400 a year in the United States. It is gradually becoming less common but, sadly, this fall has been balanced by an increase in esophageal cancer (particularly a glandular type called adenocarcinoma) in men. Esophageal cancer accounts for about 3 per cent of cancer deaths, and the ratio of affected men to women is 1.8:1. Prognosis of esophageal cancer is fairly poor. Even in patients who undergo surgery with curative intent, the five-year survival rate is only 25%, and prognosis is poorer in those who are not fit for surgery. Surgery is possible if the disease is localized, which is the case in 20-30% of all patients.

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HELPFUL WEBSITES
 The American Association for Cancer Research (www.aacr.org) – AACR is the oldest and largest scientific organization in the world focused on every aspect of high-quality, innovative cancer research The American College of Gastroenterology (www.acg.gi.org) – The American College of Gastroenterology (ACG) was founded in 1932 to advance the scientific study and medical practice of diseases of the gastrointestinal (GI) tract The American Hepato-Pancreato-Biliary Association (www.ahpba.org) – This site aims to promote understanding of the causes and treatment of disorders of the liver and pancreas The American Pancreatic Association (www.american-pancreatic-association.org) - This society is the oldest American institution representing those professionals and advocates interested in diseases of the pancreas Cancer Network (www.cancernetwork.com) - The official website of The Oncology Group, specialists in cancer information since 1982, and the companion website for the journal ONCOLOGY and Oncology News International Conversations in Care (www.conversationsincare.com) – A site dedicated to improving healthcare through better physician/patient communication The National Pancreas Foundation (www.pancreasfoundation.org) – Mission to support the research of diseases of the pancreas and to provide information and humanitarian services to those people who are suffering from such illnesses PanCAN (www.pancan.org) – The Pancreatic Cancer Network, Inc. (PanCAN) is a nonprofit, 501(c)(3) organization that is the first national patient-based advocacy organization to focus on pancreatic cancer PancreasWeb (www.pancreasweb.com) – PancreasWeb is an information source for the pancreatologist interested both in research and clinical matters. By dedicating itself solely to issues related to the pancreas, this site allows the user not only quick access to relevant information otherwise widely scattered, but it also features services not found elsewhere Pancreatica (www.pancreatica.org) – Funded and maintained by the Lorenzen Cancer Foundation, this site offers a wealth of information about pancreatic cancer, as well as hosting the world's largest database of clinical trials against pancreatic cancer The Sol Goldman Pancreatic Cancer Research Center (www.path.jhu.edu/pancreas) – A webpage with details concerning pancreatic cancer, including various options for treatment 

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