2008-02-13_engagement_rings

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					13 February 2008

For Immediate Release

LITTLEWOODS DIRECT SEES SALES OF ENGAGEMENT RINGS SOAR IN RUN UP TO VALENTINE’S

Littlewoods Direct, the UK’s leading online and home shopping retailer, has seen sales of their engagement rings soar in the two weeks leading up to Valentine’s Day. Offering a unique online service to “Build your own engagement ring”, this bespoke service has resulted in the company witnessing a record 500% increase in sales, the most successful Valentine’s in recent years for the company.

The concept, which allows the customer to choose the band of the ring and the weight and cut of the diamond, launched online in the run up to February 14 th, a day that is seeing more commerciality year on year from retailers.

ENDS

For enquiries please call Anthony Taylor, Head of External Communications, Littlewoods Shop Direct Group, 0870 263 3269

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Littlewoods is a brand of the Littlewoods Shop Direct Group, the UK’s leading online and home shopping retailer, with sales of circa £2 billion. One in three households in the UK have one or more of the Littlewoods Shop Direct Group’s books (Autumn/Winter and Spring Summer books). Shop online at www.littlewoods.com or www.littlewoodsdirect.com


				
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