(Please submit a marketing proposal covering the following information

							TOURISM MARKETING CONSORTIA TDR FUNDING PROJECT PROPOSAL

(Please submit a marketing proposal covering the following information)

1) 2)

Proposal Submission Date: Dates of Proposed Project: Start Date: End Date: Project Name: Project Manager and Contact Information:

3) 4)

5)

This marketing project is in its ___year. (e.g. first, second, etc) (If it is enhanced, please describe in detail why/how) Identify The Target Market(s): (if more than one market selected, please estimate the % of budget allocated to each region)
   Alberta Canada Europe    British Columbia/Saskatchewan United States Asia Pacific

6)

7)

Description of the Marketing Initiative & Tactics: (include distribution details)

8)

Marketing Objectives - Expected Return on Investment (ROI) (list 2 or 3 specific quantifiable/measurable objectives) (eg: number of inquiries expected, number of packages expected to be booked, or percentage of increase in sales, attendance etc.)

9)

Methods of Performance Measures: (Indicate the methods that you will use to evaluate projects as outlined in the Marketing Objectives) (eg: your call to action tracking such as website visits, phone inquiries, attendance, survey partners for # of packages booked/sold as a result of this project etc.) 1

TOURISM MARKETING CONSORTIA TDR FUNDING PROJECT PROPOSAL
10) Estimated Project Marketing Budget: (Do not include the GST) (insert or attach additional page as required) Cost TDR Eligible (TDR Office Only)

Estimated Marketing Expenses (Itemized the marketing expenses)

Total (Do Not include GST in budget figures)

$

$

Partners/Revenue Partners Cash Contributions

In-kind Contributions [Provide details (e.g.) Accommodation, Transport, Free admissions for how many people?]

TDR Eligible (TDR Office Only)

Total

$

$

11)

Funding Amount Requested from the TDR/Shortfall:

2

TOURISM MARKETING CONSORTIA TDR FUNDING PROJECT PROPOSAL

Notice to Applicants:
By submitting this application to Calgary & Area TDR, we acknowledge that information from this application and information concerning the progress of approved projects may be shared, as required, with the Ministry of Tourism, Parks & Recreation, the Travel Alberta Corporation (including Travel Alberta In-Province) and the administration of other Tourism Destination Regions for the purposes of determining program eligibility and evaluating or monitoring program outcomes and that a limited amount of information about approved projects may also be posted to the Travel Alberta website(s). If you have any questions about the collection, use or disclosure of information about your proposal or approved project, please call Brook Carpenter at 403-218-7892. We declare that we understand the eligibility criteria and program audit requirements. We further declare that we have not submitted a proposal for funding to any other TDR, which has not been disclosed in this application.

For TDR Office Use Only - Please do NOT delete
Estimated Leveraging Summary Private Industry Cash Alberta Based Public Funded Partners Cash Value (all eligible) in-kind contributions TDR Investment Eligible Additional Partners & other Travel Alberta Investment Leverage Ratio Total Cost of the Project

$ $ $ $ $ Industry $

To:

TDR

3