SaaS Mktg Essentials Infographic PDF

							     SaaS Marketing Essentials
              SaaS Marketing vs. On-Premise Marketing:
    Different Messages, Different Audiences, Different Processes

              Don'ts                                 Do’s
      Avoid the CIO and security,          Address CIO issues proactively
       performance and integration
       issues                               Educate procurement & legal
      Ignore procurement & legal           Engage existing customers
       until the contract negotiations      Share the product roadmap,
      Neglect existing customers            sell the promise
      Hide the product roadmap             Sell the entire service
      Focus only on product features       Build confidence in your
      Ignore your brand                     company
      Rely on an on-premise product        Avoid the “wheel of death”
       launch process                       Match customer acquisition
      Over-spend on customer                costs to lifetime revenues
       acquisition
                                            Pick market opportunities
      Assume SaaS fits everyone
                                             carefully


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