Systems in Sun Microsystems Strategies for Growth

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							Systems in Sun Microsystems:
Strategies for Growth
Mark Tolliver
Executive Vice President
Marketing and Strategy, and Chief Strategy Officer
This presentation contains projections and other forward-looking statements
regarding future products and services, opportunities, results or financial
performance of Sun Microsystems, Inc., including statements related to strategies
for growth, forces shaping enterprise computing, delivering on Sun’s strategy,
driving a recurring lifestyle, delivering recurring revenue, with increasing
advantage for Sun, growing our systems share, redefining enterprise-class servers,
market initiatives, straight through marketing, market opportunities, revenue
growth, and 2004 priorities. These statements are predictions only and actual
results could differ materially. Factors that might cause actual results to differ
include risks associated with developing and marketing new products and services,
lack of acceptance of new products and services, cancellation or delay of projects,
products and services or delay in other initiatives, increased competition, failure to
attract and retain key employees and uncertain macroeconomic conditions in the
US and internationally.  These and other risks are detailed from time to time in
Sun’s periodic reports that are filed with the Securities and Exchange Commission,
including Sun’s annual report on Form 10-K for the fiscal year ended June 30, 2003
and our quarterly reports on Form 10-Q for the fiscal quarters ended September 28,
2003 and December 28, 2003.




                       Sun Proprietary/Confidential: Internal Use Only
Agenda

2004 context for Sun’s strategy
Growing our systems share
Market initiatives



         Sun Proprietary/Confidential: Internal Use Only
Forces Shaping Enterprise
Computing
●   Industry economics
●   Evolution of open source:
    Price, M&A, IP
●   Adaptive, autonomic, on-demand, N1 ...                    TM




●   Desktop security and cost

            Sun Proprietary/Confidential: Internal Use Only
      Voice of Customer
         “What technology investments will be the most
         significant...over the next 12-18 months?”

                                 Security                                                     4.23

               More cost effective,
                  scalable, secure,                                             1.94
                reliable IT services

                   Disaster recovery                                      1.68


          Reduce cost & simplify                                         1.65
               IT infrastructure

                 Improve customer                                     1.53
                           service


Source: Sun Voice of Customer surcey        Sun Proprietary/Confidential: Internal Use Only
     Delivering On Sun’s Strategy
                                            Accelerate
      Attack Cost and                     Network Service                            Mobility with
        Complexity                         Deployment                                  Security




●   X86 product line              ●   J2EE 1.4 – Java Web Services
                                           TM            TM
                                                                            ●     Java back on the desktop
●   Centerrun acquisition         ●   Java Enterprise System                ●     Pixo acquisition
●   UltraSPARC IV servers         ●   Waveset Acquisition                   ●     Java Desktop System
●   Solaris OS availability /
          TM
                                                                            ●     Sun Ray 2.0
                                                                                         TM



    utilization features                                                    ●     Java Card   TM




                                Sun Proprietary/Confidential: Internal Use Only
Driving a Recurring Lifecycle
                               Accelerate
Attack Cost and              Network Service                         Mobility with
  Complexity                  Deployment                               Security




    Provision               Create Re-usable                          Deploy on
   and Manage               Java Web Services                         Networked
from the N1 Grid
          TM
                                                                       Devices

                   Sun Proprietary/Confidential: Internal Use Only
Delivering Recurring Revenue
                              Accelerate
Attack Cost and             Network Service                         Mobility with
  Complexity                 Deployment                               Security




  $/System                     $/Dev seat                            $/Device
                               $/Employee


                  Sun Proprietary/Confidential: Internal Use Only
With Increasing Advantage
for Sun      Accelerate
Attack Cost and             Network Service                           Mobility with
  Complexity                 Deployment                                Security




 Innovation              Leadership in Java                           Disruptive
   Choice                  Platform and                              Opportunity
   Value                  Network Identity                            with New
                                                                    Network Clients
                  Sun Proprietary/Confidential: Internal Use Only
Agenda

2004 context for Sun’s strategy
Growing our systems share
Market initiatives



         Sun Proprietary/Confidential: Internal Use Only
A Year Ago at Sun’s Analyst
Conference:




        Sun Proprietary/Confidential: Internal Use Only
                September                                         February
                  2000                                              2004
UltraSPARC          E220R                    V240 (1P)         HP DL380-G3 (1P)
2P Server           $9,995                    $3,495               $4,451




             Sun Proprietary/Confidential: Internal Use Only
                       September                      February           February
                         2000                           2004               2004
UltraSPARC                 E220R                                      HP DL380-G3 (1P)
2P Server                  $9,995                                         $4,451
                                                     Netra      TM


UltraSPARC              Netra t1120                                    HP cc3310 (1P)
2P Telecom Server         $9,995
                                                     240 (1P)              $8,799
                                                      $6,995




                    Sun Proprietary/Confidential: Internal Use Only
                       September                      February           February
                         2000                           2004               2004
UltraSPARC                 E220R                      V240 (1P)       HP DL380-G3 (1P)
2P Server                  $9,995                      $3,495             $4,451

UltraSPARC              Netra t1120                                    HP cc3310 (1P)
2P Telecom Server         $9,995                                           $8,799

Intel Xeon 2P                                      B200x                HP BL20p G2
                               —                $4,186/Blade
x86 Blade Server                                                          $4,679




                    Sun Proprietary/Confidential: Internal Use Only
                       September                      February           February
                         2000                           2004               2004
UltraSPARC                 E220R                      V240 (1P)       HP DL380-G3 (1P)
2P Server                  $9,995                      $3,495             $4,451

UltraSPARC              Netra t1120                Netra 240 (1P)      HP cc3310 (1P)
2P Telecom Server         $9,995                      $6,995               $8,799

Intel Xeon 2P                  —
                                                                        HP BL20p G2
x86 Blade Server                                      Sun                 $4,679
                                                    StorEdge            EMC CX600
Storage                       —                       6320               $.10/MB
                                                    $.08/MB




                    Sun Proprietary/Confidential: Internal Use Only
                       September                      February           February
                         2000                           2004               2004
UltraSPARC                 E220R                      V240 (1P)       HP DL380-G3 (1P)
2P Server                  $9,995                      $3,495             $4,451

UltraSPARC              Netra t1120                Netra 240 (1P)      HP cc3310 (1P)
2P Telecom Server         $9,995                      $6,995               $8,799

Intel Xeon 2P                  —
                                                      B200x             HP BL20p G2
x86 Blade Server                                   $4,186/Blade           $4,679

Storage                                                                 EMC CX600
                              —
                                                                         $.10/MB
UltraSPARC               E420R (2P)                 V440 (2P)         Dell PE 6650 (2P)
4P Server                 $38,995                    $9,995                $10,818




                    Sun Proprietary/Confidential: Internal Use Only
                       September                      February                February
                         2000                           2004                    2004
UltraSPARC                 E220R                      V240 (1P)            HP DL380-G3 (1P)
2P Server                  $9,995                      $3,495                  $4,451

UltraSPARC              Netra t1120                Netra 240 (1P)           HP cc3310 (1P)
2P Telecom Server         $9,995                      $6,995                    $8,799

Intel Xeon 2P                  —
                                                      B200x                  HP BL20p G2
x86 Blade Server                                   $4,186/Blade                $4,679

                                               Sun StorEdge 6320             EMC CX600
Storage                       —                    $.08/MB                    $.10/MB
UltraSPARC               E420R (2P)                                        Dell PE 6650 (2P)
4P Server                 $38,995                                               $10,818
                                                   Sun Blade          TM


UltraSPARC          Sun Blade 1000 (1P)               2500                    HP zx6000
2P Workstation            $9,995                                               $9,582
                                                     $7,595

                    Sun Proprietary/Confidential: Internal Use Only
                       September                      February           February
                         2000                           2004               2004
UltraSPARC                 E220R                      V240 (1P)       HP DL380-G3 (1P)
2P Server                  $9,995                      $3,495             $4,451

UltraSPARC              Netra t1120                Netra 240 (1P)      HP cc3310 (1P)
2P Telecom Server         $9,995                      $6,995               $8,799

Intel Xeon 2P                  —
                                                      B200x             HP BL20p G2
x86 Blade Server                                   $4,186/Blade           $4,679

                                               Sun StorEdge 6320        EMC CX600
Storage                       —                    $.08/MB               $.10/MB
UltraSPARC               E420R (2P)                  V440 (2P)        Dell PE 6650 (2P)
4P Server                 $38,995                     $9,995               $10,818
UltraSPARC          Sun Blade 1000 (1P)                                  HP zx6000
2P Workstation            $9,995                    NEW!                  $9,582

AMD Opteron                                          V20z                IBM e325
                              —
2P x86 Server                                       $2,795                $3,584
                    Sun Proprietary/Confidential: Internal Use Only
Sun Systems Today




        Sun Proprietary/Confidential: Internal Use Only
                            SPARC or x86?
                           Solaris or Linux?




Sun Proprietary/Confidential: Internal Use Only
                           SPARC and x86
                          Solaris and Linux




Sun Proprietary/Confidential: Internal Use Only
Enterprise Systems
         SPARC / Solaris



     ●   Sun Services
     ●   ISV Support
     ●   Java
         Enterprise
         System
     ●   Solaris 10
     ●   Throughput
         Architecture
         and Roadmap


                 Sun Proprietary/Confidential: Internal Use Only
Enterprise Systems
     SPARC / Solaris




                   The industry’s highest
                   volume, most innovative
                   network computing
                   platform, with unmatched
                   investment protection




             Sun Proprietary/Confidential: Internal Use Only
 Redefining                                                 Innovation + Investment
 Enterprise-class                                                Protection =
 Servers                                                   “Big Gain, No Pain”
                                                                       First Throughput
                     Solaris                                              Computing
     UltraSPARC IV                                                          Systems
 SMP Architecture                                                      2X Performance
Java Technology
                                                                           50% Price/
   Java Enterprise                                                        Performance
       System
                                                                          Improvement
           Threaded
          Applications
                                                                    “In-flight” Upgrade
                               Sun Proprietary/Confidential: Internal Use Only
Enterprise Systems
         SPARC / Solaris                                   x86 / Linux



     ●   Sun Services                                 ●   Sun Services
     ●   ISV Support
                                                      ●   JES, JDS,
     ●   Java
         Enterprise                                       Grid Engine,
         System                                           Java Studio...
     ●   Solaris 10
     ●   Throughput                                   ●   Extreme
         Architecture                                     Performance
         and Roadmap                                      x86 Systems


                 Sun Proprietary/Confidential: Internal Use Only
Enterprise Systems
     SPARC / Solaris                                   x86 / Linux




        Extreme Linux
        performance from the
        leader in UNIX systems




             Sun Proprietary/Confidential: Internal Use Only
Enterprise Systems
         SPARC / Solaris           x86 / Solaris            x86 / Linux



     ●   Sun Services         ●   Sun Services        ●   Sun Services
     ●   ISV Support          ● ISV Support
                              ● JES, JDS,
                                                      ●   JES, JDS,
     ●   Java
                                Grid Engine,              Grid Engine,
         Enterprise
                                Java Studio...            Java Studio...
         System
     ●   Solaris 10           ●   Solaris x86
     ●   Throughput                                   ●   Extreme
         Architecture         ●   Extreme                 Performance
         and Roadmap              Performance             x86 Systems
                                  x86 Systems

                 Sun Proprietary/Confidential: Internal Use Only
Enterprise Systems
     SPARC / Solaris         x86 / Solaris             x86 / Linux




       The unmatched security,
       availability, and utilization
       of Solaris with the extreme
       performance of Sun x86
       systems



             Sun Proprietary/Confidential: Internal Use Only
Sun Fire V20z
       TM

                                             Starting at $2,795
                                               Lowest Priced
                                             64-Bit x86 Server

                                                  Powers Solaris
                                                 and Linux OS up
                                                   to 45% Faster

                                             Faster Than Nearest
                                             Competing 2P Server
            Linux
              Sun Proprietary/Confidential: Internal Use Only
Enterprise Systems
     SPARC / Solaris         x86 / Solaris             x86 / Linux




             Sun Proprietary/Confidential: Internal Use Only
 Enterprise Systems
            SPARC / Solaris         x86 / Solaris             x86 / Linux




OPTIMIZED


                    Sun Proprietary/Confidential: Internal Use Only
 Enterprise Systems
            SPARC / Solaris         x86 / Solaris             x86 / Linux




                                                                            UNIFIED




OPTIMIZED


                    Sun Proprietary/Confidential: Internal Use Only
Agenda

2004 context for Sun’s strategy
Growing our systems share
Market initiatives



         Sun Proprietary/Confidential: Internal Use Only
Efficient, Repeatable
Business Solutions
                ●Solutions
              Methodology:
                ●Architect, Reference ●iForce Center Customer
               Implement, Architectures Proof of       Ready          Advanced
  Sun Systems     Manage and Solutions Concept        Systems          Services
                                                 ●




                    Sun Proprietary/Confidential: Internal Use Only
Over 30 Reference Architectures
and Solutions
             Security                            Streamlining Operations
             ●   Security Network Access         ●   Availability
                 Platform                        ●   Enhanced Communication
             ●   Network Identity                ●   Enterprise Continuity
             ●   Anti-Virus                      ●   Infinite Mailbox for
             ●   Secure Web Server                   Lotus Notes
             ●   Secure Application Firewall     ●   Integrity Insurance
                                                 ●   Messaging Internet
             Resource Optimization                   Data Center
             ●   Enterprise Consolidation        ●   Spare Parts Planner
             ●   Mainframe Migration             ●   Supply Chain Management
             ●   Grid Computing
             ●   Enterprise Messaging            Competitive Advantage
                 Consolidation                   ●   Business Intelligence
             ●   Enterprise Messaging for        ●   Application Services
                 Oracle Collaboration Suite      ●   Mobile Location Services
             ●   Enterprise Data Warehouse       ●   Retail Banking
             ●   Enterprise Data Integration

        Sun Proprietary/Confidential: Internal Use Only
 Reference Architectures,
 Solutions, Services
Enterprise Data   Save $1M PerTerabyte Data
                                                             Spare Parts       35% Savings
  Warehouse                                                   Planning




   Enterprise
   Messaging       $3M Annual Savings             Secure Network
  Consolidation                                                            $100M: 5-year Savings
                                                  Access Platform
                        Sun Proprietary/Confidential: Internal Use Only
     “Straight Through”


               ●Solutions    Reference ●iForce Center Customer
           ●   Methodology Architectures Proof of       Ready Advanced
                 ●“AIM”    and Solutions Concept       Systems Services




  Market
Opportunities
 Selections




                                          Sun Proprietary/Confidential: Internal Use Only
     “Straight Through”
                                                                                     Marketing
                                                                                    and Branding




               ●Solutions   Reference ●iForce Center Customer
           ●   Methodology Architectures Proof of      Ready Advanced
                 ●“AIM”    and Solutions Concept      Systems Services




  Market
Opportunities
 Selections




                                          Sun Proprietary/Confidential: Internal Use Only
Sun Proprietary/Confidential: Internal Use Only
     “Straight Through”
                                                                                     Marketing
                                                                                    and Branding




               ●Solutions   Reference ●iForce Center Customer
           ●   Methodology Architectures Proof of      Ready Advanced
                 ●“AIM”    and Solutions Concept      Systems Services




  Market
Opportunities
 Selections




                                                                   eMarketing

                                          Sun Proprietary/Confidential: Internal Use Only
Sun Proprietary/Confidential: Internal Use Only
     “Straight Through”
                                                                                     Marketing
                                                                                    and Branding




               ●Solutions   Reference ●iForce Center Customer                                      Sales
           ●   Methodology Architectures Proof of      Ready Advanced                              Focus
                 ●“AIM”    and Solutions Concept      Systems Services




  Market
Opportunities
 Selections




                                                                   eMarketing

                                          Sun Proprietary/Confidential: Internal Use Only
     “Straight Through”
                                                                                     Marketing
                                                                                    and Branding




               ●Solutions   Reference ●iForce Center Customer                                      Sales
           ●   Methodology Architectures Proof of      Ready Advanced                              Focus
                 ●“AIM”    and Solutions Concept      Systems Services




  Market
Opportunities
 Selections




                                                                   eMarketing                               Channel
                                                                                                           Programs

                                          Sun Proprietary/Confidential: Internal Use Only
     “Straight Through”
                                                                                     Marketing
                                                                                    and Branding




               ●Solutions   Reference ●iForce Center Customer                                      Sales
           ●   Methodology Architectures Proof of      Ready Advanced                              Focus
                 ●“AIM”    and Solutions Concept      Systems Services




  Market
Opportunities
                                                                                                           Revenue
 Selections                                                                                                Growth



                                                                   eMarketing                                Channel
                                                                                                            Programs

                                          Sun Proprietary/Confidential: Internal Use Only
ENTERPRISE CONSOLIDATION

      Sun Proprietary/Confidential: Internal Use Only
COMPETITIVE MIGRATION: HP AWAY


        Sun Proprietary/Confidential: Internal Use Only
SERVICE DELIVERY PLATFORM

       Sun Proprietary/Confidential: Internal Use Only
Leadership in Network Computing
●   Sun supports 100% of the global manufacturers
    on the Fortune 500
●   80% of the biggest health care insurers run on Sun
●   86% of the top automakers run on Sun
●   Over 80% of the world’s major airlines depend on Sun
●   All Fortune 100 oil and gas companies use Sun systems




                 Sun Proprietary/Confidential: Internal Use Only
2004 Priorities

●   Volume server growth opportunities
●   Software, storage, services attach
    rate opportunities
●   Solutions process as an increasing
    advantage



             Sun Proprietary/Confidential: Internal Use Only
Systems in Sun Microsystems:
Strategies for Growth


mark.tolliver@sun.com
Transforming Innovation
Into Customer Value

Sun Analyst Summit 2004

						
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