Texas aM UniversiTy-CoMMerCe GraphiC sTandards ManUal

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					    Texas a&M UniversiTy-CoMMerCe   GraphiC sTandards ManUal




                    GraphiC sTandards ManUal




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                   Texas a&M UniversiTy-CoMMerCe                GraphiC sTandards ManUal




    Office of the President

    Dear A&M-Commerce community,

    I am very pleased to share with you the Graphic Standards Manual for
    Texas A&M University-Commerce. The manual is a complete guide to the logos,
    symbols, and terms that must be used on all items that are used to represent the
    university, its departments, and programs.

    Our success as an institution is closely related to the way that we are perceived
    by those we serve: students, families, alumni, supporters, and the general public.
    Presenting a positive and consistent image is a critical element of a comprehensive
    marketing and communications plan. When departments create their own graphic
    devices, they unintentionally damage the university’s marketing efforts by projecting
    an image of an institution that lacks a clear identity and sense of purpose. Conversely,
    consistency in style, usage, and representation builds an image of an institution that
    is focused, intentional, and forward-looking.

    I would like to thank Randy Jolly, assistant vice president of marketing and
    communications, as well as the MarComm staff, for their efforts in assembling
    this manual. Thanks go as well to all members of the university community who
    offered comments and suggestions as this manual was being developed.

    If you have questions about particular items or usages, please contact Randy
    at extension 8175 for clarification and assistance.

    The manual will be reviewed and updated periodically, and I urge you to continue
    to share your recommendations for improving it. I appreciate your cooperation in
    helping the university strengthen its image and identity by adhering to these standards.

    Dan R. Jones



    President




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                        Texas a&M UniversiTy-CoMMerCe             GraphiC sTandards ManUal



    TABLE OF CONTENTS                                          GRAPHIC DESIGN STANDARDS OVERVIEW


    Page 2              Introduction
                                                               The focus of a graphic identity is usually a symbol or logo.
    Page 3              Table of Contents
                                                               However, an identity system is much more than the utilization
                        Graphic Design Standards Overview
                                                               of a symbol. A comprehensive graphic system is a structure for
                        MarComm Quality and Objectives         communicating and presenting information logically, clearly
    Page 4              Identity Overview                      and with distinction.
    Page 5              Color/A&M-Commerce word mark
                                                               The standards and guidelines presented in this manual
    Page 6              A&M-Commerce Spirit Logo & Seal
                                                               have firm institutional support. Embracing and following
    Page 7              A&M-Commerce Horizontal Logo           these standards will be advantageous to the entire University
                             Typography                        community, enabling us to achieve clarity and effectiveness
    Page 8              Logo Extensions & Applications:        in all print and electronic communications.
                             Academic & College Branding
                                                               At this time, it is impossible to cover all of the possible uses and
    Page 9              Academic Stationery
                                                               applications of the new identity; therefore, this manual is intended
    Page 10             Logo Extensions & Applications cont:   to be an introduction and a guide to the basic components of the
                        Student Organizations & Services       identity system. Implementation of these standards will develop
    Page 11             Athletic Department                    greater awareness of the University as a whole, while enabling
    Page 12             Athletics and Student Organizations    the schools, entities and programs to convey distinct identities.

                        Letterhead & Stationery                Our comprehensive commitment to excellence in design
    Page 13             Co-Branding                            will exemplify our commitment to quality in all other respects.
    Page 14             Incorrect Uses of Logos                When the graphic system is fully implemented, the identity
    Page 15             Do Not Use                             will consistently distinguish all University publications and

    Page 16             Name Badges & Merchandise              advertising—all print, electronic and audio visual materials.
                                                               This graphic system will thus provide visual unity to our
    Page 17             E-mail Listserv
                                                               expansive and diverse University for the first time in the
    Page 18             Web site
                                                               history of this institution.
                             Main Content Page
                             Secondary Content Page            MARKETING COMMUNICATIONS QUALITY & OBJECTIVES
    Page 19             Integrated Marketing Campaign          Establishing a quality, consistent and powerful multimedia brand is
    Page 20             Publication Request Overview           imperative to positioning Texas A&M University–Commerce as a
    Page 21             Marketing Your Efforts Successfully    premier institution in Northeast Texas and beyond. Therefore, all
                        Delivery Expectations                  university faculty, staff, students, and alumni must adhere to the

    Page 23             Publication Request Form               following graphic standards for all word mark and spirit logo use
                                                               for university-affiliated material. All questions and concerns related
                                                               to the graphic representation of A&M-Commerce should be
                                                               directed to Marketing Communications, 903-886-5128.




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                                Texas a&M UniversiTy-CoMMerCe             GraphiC sTandards ManUal



    IdENTITY OVERVIEW:



    MAIN LOGO: WORd MARK
    The official Texas A&M University–Commerce logo
    is our “word” mark. The mark is the formal identifier
    and official logo for the University. All academic offices,
    entities, units or departments must use the word mark.




    SPIRIT LOGO
    The secondary Texas A&M University–Commerce mark
    is our “spirit” logo. The mark is the formal identifier for
    all things related to students including functions, events,
    admissions, and athletics. It is for non-academic,
    student-related events only.




    HORIZONTAL LOGO
    In the rare cases that our word mark or spirit logo cannot be used,
    the single line logo can be used. Suggested usage would be on
    pencils, banners or other narrow formats. Do not use this logo
    on the Web site or on printed collateral without permission from
    Marketing Communications.




    OFFICIAL SEAL
    The official Texas A&M University–Commerce seal is to
    be used for the president’s office only. All exceptions must
    be approved by Marketing Communications.




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                              Texas a&M UniversiTy-CoMMerCe                          GraphiC sTandards ManUal


    OFFICIAL COLORS
    Texas A&M University-Commerce officially uses two colors in its logo.
    The values are listed as a spot color value and its RGB equivalent.


    PMS

                 PMS 281      PMS 124



    RGB COLOR                               CMYK

                  R: 0        R: 238                 C: 100       C: 0
                  G: 62       G: 178                 M: 72        M: 28
                  B: 128      B: 17                  Y: 0         Y: 100
                                                     K: 38        K: 6




    MAIN LOGO: WORd MARK
    The official Texas A&M University–Commerce logo
    is our “word” mark. The mark is the formal identifier
    and official logo for the University.



    One-Color

    The permitted one-color versions of this logo are the A&M-Commerce blue
    (in either spot or RGB) and black. Except for special print techniques, these
    are the only colors that may be used to print the logo in one color.



    Two-Color

    The permitted two-color version of this logo is the A&M-Commerce blue
    (in either spot or RGB) with the A&M-Commerce yellow as a secondary color
    and white text. Except for special print techniques, these are the only colors
    that may be used to print the logo in two colors.



    Black and White

    The permitted black and white version of this logo uses black as a
    background color with white text and secondary colors. Except for
    special print techniques, these are the only colors that may be
    used to print the logo in black and white.


    Inverted

    The permitted version of this logo hosts inverted colors.
    The typography and lines need to be placed in blue.
    Do not switch these colors under any circumstances.




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                              Texas a&M UniversiTy-CoMMerCe                         GraphiC sTandards ManUal




    SPIRIT LOGO
    The secondary Texas A&M University–Commerce mark is our “spirit” logo. The mark is the
    formal identifier for all things related to students including functions, events, admissions, and
    athletics. It is for non-academic, student-related events only.


    One-Color

    The permitted one-color versions of this logo are the A&M-Commerce blue (in either
    spot or RGB) and black. Except for special print techniques, these are the only
    colors that may be used to print the logo in one color.


    Two-Color

    The permitted two-color version of this logo is the A&M-Commerce blue (in either spot
    or RGB) with the A&M-Commerce yellow as a secondary color and white text. Except for
    special print techniques, these are the only colors that may be used to print the logo in two
    colors.




    Black and White

    The permitted black and white version of this logo uses black as a background color with
    white text and secondary colors. Except for special print techniques, these are the
    only colors that may be used to print the logo in black and white.




    OFFICIAL SEAL
    The official Texas A&M University–Commerce seal is to be used for the
    president’s office only. All exceptions must be approved by Marketing Communications.



                  TWO COLOR                                   ONE COLOR                                 BW




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                             Texas a&M UniversiTy-CoMMerCe                         GraphiC sTandards ManUal


    HORIZONTAL LOGO
    In the rare cases that our word mark or spirit logo cannot be used the single line logo can be used. Suggested usage would be on pencils, banners
    or other narrow formats. Do not use this logo on the Web site or on printed collateral without permission from Marketing Communications.




    OFFICIAL TYPEFACE                                                                         ACCEPTABLE SPELLING OF NAME
    Texas A&M University-Commerce officially uses Trajan and Trajan Pro.
                                                                                              Texas a&M UniversiTy-CoMMerCe
    No other typeface or font choice may be used in the formal treatment of our name.
                                                                                              a&M-CoMMerCe
    Always type name in full uppercase.
    Texas a&M UniversiTy-CoMMerCe                                                              dO NOT USE:
    a&M-CoMMerCe                                                                                      Texas a&M CoMMerCe
                                                                                                      Texas a&M UniversiTy CoMMerCe
                                                                                                      a&M UniversiTy CoMMerCe
    dO NOT USE:
                                                                                                      a&M CoMMerCe UniversiTy
Never type name in          Texas a&M University-Commerce                                             TaMUC
upper lower case.
                            a&M-Commerce                                                              TaMU-C

Never type name in          a&m commerce
just lower case.



    NEVER USE:                                          IMPROPER dISPLAY TREATMENTS - dO NOT USE
    Do not, under any circumstances,                    Texas a&M UniversiTy-                                        Texas
    use the following typefaces on any                  CoMMerCe                                                 a&M UniversiTy
    A&M-Commerce materials, e-mails,                                                                               CoMMerCe
    Web sites or other materials.                      Texas a&M                                                   Texas a&M
             Comic Sans                                UniversiTy-CoMMerCe                                         UniversiTy
                                                                                                                   CoMMerCe
             Papyrus
             Brush Script                              Texas                                                         Texas
             Crulz                                     a&M                                                            a&M
             Hobo                                      UniversiTy                                                  UniversiTy
                                                       CoMMerCe                                                    CoMMerCe
             Minstral
             Onyx

                                                       Avoid excessive use of effects and filters on our name.




    SECONdARY TYPEFACES (Recommended for body copy and headlines of materials)

    Body Copy: Minion Pro Family
    Headlines: Trade Gothic Family
              Helvetica Neue Family


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                         Texas a&M UniversiTy-CoMMerCe                   GraphiC sTandards ManUal


LOGO ExTENSIONS & APPLICATIONS: ACAdEMIC & COLLEGE BRANdING

To ensure consistency of the school brand, all academic
entities must use their name with the word mark.

The logo should remain locked as a group and should
not be deconstructed. School names should not be
combined with the college logo in the blue box.

The typeface for the departments
or institutions is Trajan.

*Every academic entity on campus will be
                                                               .125
provided with a word mark lock up for their                    .125


department/organization.
                                                                .25

                                                               .125
                                                                        COLLEGE OF ARTS & SCIENCES                             .5 stroke




                                                              .125
                                                              .125


                                                               .5             COLLEGE OF BUSINESS                              .5 stroke




                                                              .125
                                                                                & TECHNOLOGY




                                                                    GRADUATE STUDIES & RESEARCH         MAYO COLLEGE




                                                                        HONORS COLLEGE            COLLEGE OF ARTS & SCIENCES




                                                                    COLLEGE OF EDUCATION
                                                                                                     COLLEGE OF BUSINESS
                                                                      & HUMAN SERVICES
                                                                                                       & TECHNOLOGY



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                                     Texas a&M UniversiTy-CoMMerCe                                     GraphiC sTandards ManUal




    LETTERHEAd & STATIONERY

    ACAdEMIC STATIONERY
    In order to best serve the University and its mission, only university-ap-
    proved business cards with the appropriate word mark may be used to
    represent A&M-Commerce employees. Under no circumstances should
    these templates be altered or manipulated.

    The campus print shop can provide you with
    these Stationery pieces upon request.

                                                                                                    Word mark and college name will sit at the top of the page.
                                                   25% size




                                                                                                               COLLEGE OF ARTS & SCIENCES




           BioloGiCal &
      environMenTal sCienCes


      Dr. Mary Beth Sampson
     Assistant Dean, Graduate Studies & Research
      and Professor of Curriculum & Instruction

        Mary_Sampson@tamu-commerce.edu
                    P.O. Box ,
            Commerce, Texas -
                 Phone: ..
                  Fax: ..



     A member of The Texas A&M University System




                                                                                                               Department of Political Science
                                                                          P.O. Box 3011 • Commerce, TX 75429-3011 • Phone: 903.886.5317 • Fax: 903.886.5318 • www.tamu-commerce.edu

                                                                                                            A Member of The Texas A&M University System




                                                              Department name and contact info will always remain at the bottom
                                                              of the page on a two line format. A yellow line will separate the contact
                                                              information from the “A Member of the Texas A&M University System” message.




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                            Texas a&M UniversiTy-CoMMerCe                       GraphiC sTandards ManUal



 LOGO ExTENSIONS & APPLICATIONS: STUdENT ORGANIZATIONS & INSTITUTIONS

 STUdENT ORGANIZATIONS & SERVICES
 All student life based organizations, services
 and facilities should use the spirit logo as their
 main identity.

 They also have the option to use the word mark
 logo when appropriate. The spirit logo is the official
 student body brand. No other mark or identity
 should be used to represent these organizations
 or institutions.

 Examples of student facing organizations
                                                                    .125
 and institutions:                                                  .125


                                                                    .125
                                                                        .25
                                                                              SAM RAYBURN STUDENT CENTER                  .5 stroke


           Sam Rayburn Student Center

           Morris Recreation Center

           Synergy Lab

           Campus Activities

           Breakout Entertainment

           Student Government Association
                                                                   SAM RAYBURN STUDENT CENTER      MORRIS RECREATION CENTER
 Any changes, effects or styles added to the
 spirit logo or word mark must be approved
 by Marketing Communications.




                                                                              SYNERGY LAB          BREAKOUT ENTERTAINMENT




                                                                        CAMPUS ACTIVITIES




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                              Texas a&M UniversiTy-CoMMerCe            GraphiC sTandards ManUal




LOGO ExTENSIONS & APPLICATIONS: ATHLETICS



ATHLETICS
All athletic departments, sports and organizations will
be required to use the spirit logo lock up. The ‘wings’ application
of names and teams is no longer an option. Lock up for each sports
team and organization will be provided by Marketing Communications.

Any co-branding or other athletic initiatives or functions,
such as the Harvey Martin Classic, will need to be approved by
Marketing Communications before publication.

Any changes, effects or styles added to the spirit logo
                                                                           ATHLETIC DEPARTMENT
or word mark for athletic purposes must be approved
by Marketing Communications.

RETIREd: WINGS
The ‘wings’ format compromises our ability to ensure
balance and consistency with spacing, typography,
legibility and composition.

 WINGS: OLd FORMAT                                                                 FOOTBALL



     Intercollegiate                            Athletics




                                                                            SOCCER           VOLLEYBALL
           Athletic                             Training




 NEW FORMAT - Ensures consistency with university’s universal brand.

                                                                        TRACK & FIELD             GOLF




        ATHLETIC TRAINING                 INTERCOLLEGIATE ATHLETICS




                                                                         BASKETBALL       CROSS COUNTRY
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                                     Texas a&M UniversiTy-CoMMerCe                         GraphiC sTandards ManUal




 ATHLETICS ANd STUdENT ORGANIZATIONS LETTERHEAd & STATIONERY

 In order to best serve the University and its mission, only university-approved business cards with the appropriate spirit logo may
 be used to represent A&M-Commerce employees. Under no circumstances should these templates be altered or manipulated.

 The campus print shop can provide you with these Stationery pieces upon request.




                                                                                                Spirit logo and department name will sit at the top of the page.


                                                      25% size




                                                                                                                   FOOTBALL OFFICE




               Guy Morriss
        HEAD FOOTBALL COACH
               www.lionathletics.com
         Guy_Morriss@tamu-commerce.edu
                    P.O. Box ,
            Commerce, Texas -
                Phone: ..
                  Fax: ..


     A member of the Texas A&M University System




        MORRIS RECREATION CENTER

                                                                                                                   ATHLETIC DEPARTMENT
                                                                                       2600 Neal Street, Commerce, TX 75428 • P.O. Box 3011, Commerce, TX 75429-3011

            Connie Kercher                                                                      Phone: 903.886.5563 • Fax: 903.468.8162 • www.lionathletics.com

                                                                                                            A Member of   e Texas A&M University System
            Assistant Director, Fitness

          www.tamu-commerce.edu/recenter
        Connie_Kercher@tamu-commerce.edu
                                                                 Department name and contact info will always remain at the bottom
                    P.O. Box ,
                                                                 of the page on a two line format (Three lines when content requires it.)
            Commerce, Texas -                           A yellow line will separate the contact information from the
                 Phone: ..                             “A Member of The Texas A&M University System” message.
                  Fax: ..



     A member of the Texas A&M University System




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                          Texas a&M UniversiTy-CoMMerCe                   GraphiC sTandards ManUal


CO-BRANdING                                                                             ACCEPTABLE APPLICATIONS
                                                                                                   LEFT SIdE SPIRIT LOGO LOCK UP
The University Graphic Standards Guide is intended
to encourage the consistent and coordinated use of the
A&M-Commerce name and visual identity elements.
For departments and organizations that have their
own visual identities, co-branding this mark with
the A&M-Commerce identity is required.                                                           April 28th
Co-branding means sharing the brand, and it can
                                                   April 28th
benefit all parties involved. The co-branded department
or organization benefits by being associated with the
                                                                                                   RIGHT SIdE SPIRIT LOGO LOCK UP
A&M-Commerce brand and the quality attached to
it. The university benefits by being associated with the
activities of the departments and organizations that
further the university’s stated mission and objectives.
                                                                            SUMMER
                 SUMMER
Examples of co-branding are presented to the
                                                                            CAMP
                 CAMP
right for guidance as to the positioning of the marks
and accompanying names. All other co-branding
configurations must be approved in advance of
publication by Marketing Communications.                                                           CENTER SPIRIT LOGO LOCK UP

Co-Branding Options

Spirit Logo Lock up
The spirit logo should be used to co-brand
any student-related events.

Spirit logo must not go below 25% of the lock up size.

All co-branding configurations must
be approved in advance of publication
by Marketing Communications.



 INCORRECT USE: TOO SMALL.
 Spirit logo must not go below
 25% of the lock up size                                                                                       April 28th
                                                                   SUMMER
                                                                 April 28th
                                                                   CAMP
     SUMMER
     CAMP




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                          Texas a&M UniversiTy-CoMMerCe                       GraphiC sTandards ManUal



INCORRECT USES OF LOGOS

In order to establish and maintain consistent and effective use of the A&M-Commerce logo, it is essential to follow the standards in
this manual. The sample incorrect examples illustrated on these pages demonstrate some common errors that can be made. While
only a sampling of common errors are included, distorting the logo in any way is strictly prohibited. Such misuses will undermine
the University’s effort to present a strong and unified image, and will alter the perception and meaning of the logo.
Improper use could jeopardize their status as components of a registered identity.




                                                                       TExT ALTERATION




                                                                   IMPROPER ALIGNMENT




                                                                       COLOR CHANGE




             TEXAS A&M
              UNIVERSIT Y                                           INCORRECT TYPEFACE
              CO M M E R C E




                                                                   IMPROPER PROPORTION




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 dO NOT USE
 The following logos are no longer in use and should never be used to represent the
 A&M-Commerce brand in print, promotion or any other fromat.

RETIREd:
They have served our institution well, but the logos below are now officially retired
and should no longer be used under any circumstances.




          RETIRED                                TM
                                                       RETIRED                                         RETIRED
       RETIRED                                        RETIRED
     NO WINGS:
     The ‘wings’ addition with the logo will no longer be used
     due to the imbalance and inconsistency of the application.




     CO-BRANdING INCONSISTENCIES
     In the past both academic and student organizations have been given creative control over the brand of their organization or function.
     This has created a significant amount of clutter and inconsistency amongst our brand and overall public image. All co-branding initiatives
     and solutions must reinforce, complement and bring value to the universitie’s main brand (spirit logo and or word mark).




                                                                                                LION ILLUSTRATIONS
                                                                                                By default lion illustrations and photos of
                                                                                                lions will not be used to brand the school
                                                                                                or its organizations.




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                          Texas a&M UniversiTy-CoMMerCe   GraphiC sTandards ManUal



NAME BAdGES & T-SHIRTS

Academic Badge
The square badge will be the required format for all
academic staff, faculty and administration.




Student Service Badge
The oval badge will be the required format
ofthe Sam Rayburn Student Center and the
Morris Recreation Center. To ensure consistency
and continuity, no other organization or institution
is allowed to use the oval badge.




Fabric Colors for Merchandise
The only acceptable fabric colors are:




                                            SUMMER
                                            CAMP




                                                          The use of the word mark or spirit logo must be at
                                                          least 25% of the design. Please contact Marketing
                                                          Communications for assistance and approval for
                                                          all merchandising.




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                        Texas a&M UniversiTy-CoMMerCe                           GraphiC sTandards ManUal



     E-MAIL LISTSERV

     E-mails that are distributed via the university faculty/staff or student
     listserv should always include the appropriate word mark or spirit logo
     prominently displayed at the top or bottom of the e-mail.
     E-mails pertaining to student activities should include the
     spirit logo, whereas all other e-mails should include the word mark.
      Please direct any questions regarding the word mark or spirit logo
      usage to Marketing Communications, 903-886-5128.


     CORRECT USE
     The logo is present in the listserv e-mail.
     The placement complements the message and the design.




                                                                                                               Correct use and placement




      INCORRECT USE
      No logo is present.
                                                                                               BEST PRACTICES
                                                                                              To ensure the message is clear and legible
                                                                                              limit the amount of type color, typefaces
                                                                                              and graphics.

                                                                                              Avoid fancy script fonts.

                                                                                              Keep the design simple and the
                                                                                              message clear.




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                             Texas a&M UniversiTy-CoMMerCe   GraphiC sTandards ManUal



WEB SITE
dEFAULT CONTENT PAGE:
Design elements will remain the
same regardless of
subject matter.




This section is to be used to
highlight the main topics of
the page and provide a link
to the secondary page which
will host the content.




Recommend 250 to 300 word
introduction to the subject
matter. Content can be
broken down into
four paragraphs.




Learn more:
Three additional links to
related information can be
placed in the “learn more” section.




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                              Texas a&M UniversiTy-CoMMerCe   GraphiC sTandards ManUal



WEB SITE
SECONdARY CONTENT PAGE:
Design elements will remain
the same regardless of
subject matter.




This section is to be used to
highlight the main topics of
the page and provide a link
to the secondary page which
will host the content.


Roll over will show user
what section is in the
content area.


Content Area
Recommend 200 word
introduction to the subject
matter. You can also include
any additional links in the
content areas.


4 Buttons
Highlight up to four key
elements or related links
using the button option.




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                       Texas a&M UniversiTy-CoMMerCe           GraphiC sTandards ManUal



 Integrated Marketing Campaign: Authentic Experiences

                                                                       The university’s branding effort provides clients
                                                                       with a complete marketing package that includes
                                                                       ads, post cards and posters that drive potential
                                                                       students to the Web site for additional informa-
                                                                       tion. Each marketing piece will have the same
                                                                       look and general layout. The accompanying
                                                                       Web site will feature the same photography,
                                                                       and include additional details about
                                                                       each department.

                                                                       Requests for this material should be made
                                                                       using the appropriate order form on the
                                                                       Marketing Communications Web site,
                                                                       www.tamu-commerce.edu/marketingcommunications.


                                                    PRINT Ad
                                         POSTER




                                    POSTCARd




                                     NEWSPAPER




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                           Texas a&M UniversiTy-CoMMerCe                       GraphiC sTandards ManUal


PUBLICATION REQUEST OVERVIEW
Marketing Communications (MarComm) Design Process

Step One: Publication Request Form: Please fill out the Publications Request Form
and review terms on the reverse side. This form can be found on page 23, and on the
Marketing Communications Web site. Submit the completed form with department
head or dean’s signature. Please submit the form in person to the creative services
director at Binnion 139, by campus mail or by fax 903-886-5522.

Step Two: Review Process: As process forms are received they are logged into
the MarComm production schedule. MarComm will review the completed process
form within TWO working days of receipt, log the project into the work schedule,
provide a confirmation e-mail stating the request has been received, and:

          Submit a proposed timeline for production with
          dates for proofing, revisions and final approval;

          Arrange a meeting to discuss the request if
          additional explanation or materials are needed; and,

          Provide a template for required text if needed.

Step Three: Copywriting: Once the required information is received,
the copywriter will begin the writing and editing process.

If the text requires significant changes, the copywriter will contact you
regarding details (significant copy text changes will affect the production
timeline and delivery date of the project).

Step Four: Design and Photography: Once the text is approved, the design
production will begin and include photography. A full-size mock up will be
sent to you for review, approval and signature.

Revisions will be made as required and a second proof will be presented
for final approval. Client signature of approval will be required on
the second proof.                                                                        Contact Information:

                                                                                         Randy Jolly
NOTE: Any changes required after the second proof will result in
                                                                                         Assistant vice president
a revised delivery date and will be communicated in writing
                                                                                         Marketing Communications
by MarComm.                                                                              903-468-8175
                                                                                         Randy_jolly@tamu-commerce.edu
Step Five: Printing: Once artwork is approved and signed off on,
it will be delivered to the printer.                                                     Nathan Pieratt
                                                                                         Creative services director
Step Six: Delivery: Your project will be delivered to the campus                         Marketing Communications
print shop and delivered to your point of contact as specified                           Nathan_pieratt@tamu-commerce.edu
on the Publications Request Form.                                                        903-468-6023

                                                                                         Christan Hilbrand
                                                                                         Assistant to the Director
                                                                                         Marketing Communications
                                                                                         Christan_hilbrand@tamu-commerce.edu


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                           Texas a&M UniversiTy-CoMMerCe     GraphiC sTandards ManUal




MARKETING YOUR EFFORT SUCCESSFULLY                         dELIVERY ExPECTATIONS

In order to maximize the resources and ensure the          Publications:
greatest return on investment, MarComm will visit
with you and your department head or dean to               Multi-page brochures
discuss your request for printed materials.                45 working days from the receipt of process form to delivery

Rather than print single brochures that are distributed    Postcards/posters/single-page announcements/flyers
independently, any print request will be part of a         25 working days
marketing package that will include a printed piece,
Web presence, point of contact, metrics management,        Advertisements
and follow-up activities.                                  20 working days

Beginning in Spring 2009                                   Point of sale/banners/signs
Department and program brochures will be                   15 working days
replaced with 6” x 9” self-mailing postcards designed
to be in compliance with the university’s branding and     The production schedules listed above are subject to change
advertising efforts. The message on the postcard will      based on high priority projects from the president or Systems
coincide with the ad campaign, and the call to action      offices. In such cases you will be notified of the adjustments to
text will drive the reader to the appropriate              the production schedule as it relates to your project(s).
Web page for further information.
                                                           Web site:
The marketing package for each college will include:
                                                           Web page design
College Viewbook                                           45 working days
College-specific viewbook providing an overview
of the college, programs offered and testimonials          Major changes
from the dean, professors, students, and alumni.           25 working days

Postcard for each department                               Minor fixes
One side of the postcard will feature a version of         15 working days
the magazine ad with a student quote about their
authentic experience. The reverse side of the postcard
will have bullet copy on the benefits to be gained from
enrolling in the department, and a specific Web page
address to obtain additional information.

Postcards for programs as needed
Same configuration as the department postcards.           Contact Information:


Web site update                                           Randy Jolly
As soon as the department or program postcard             Assistant vice president
is requested, the appropriate or related college,         Marketing Communications
department and program pages will be audited              903-468-8175
to ensure graphics and content compliance to the          Randy_jolly@tamu-commerce.edu
new Content Management System (CMS). Program
specific and contact information will be in place         Nathan Pieratt
before any printed pieces are printed. Any unique         Creative services director
phone numbers, e-mail addresses or links should           Marketing Communications
be added to the Web pages before the printed piece        Nathan_pieratt@tamu-commerce.edu
is produced.                                              903-468-6023

                                                          Christan Hilbrand
                                                          Assistant to the Director
                                                          Marketing Communications
                                                          Christan_hilbrand@tamu-commerce.edu
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                      Texas a&M UniversiTy-CoMMerCe                      GraphiC sTandards ManUal


      




                                                                                 
                                                          Marketing Communications  
                                                         PUBLICATION REQUEST FORM       
      

     Today’s Date: 

     Requested by (print name): 

     Requested by (signature): 

     Email: 

     Phone: 

     Department: 

                    (signature):
     Department Head: 

     Project Title: 

     Due Date/Delivery: 

     Project Description: 

      

     Additional Instructions: 
     (Please attach any copy you may have for the project) 


      

      

      

      

     If you have any questions, please contact: 

     Nathan Pieratt 
     Creative Services Director 
     (903) 468‐6023 
     Nathan_Pieratt@tamu‐commerce.edu 




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                             Texas a&M UniversiTy-CoMMerCe                 GraphiC sTandards ManUal




     A&M-C TOdAY

     A&M-C Today is published by the marketing communications
     department at Texas A&M University-Commerce, and seeks to
     promote the authentic stories of each college, department and
                                                                             WE NEED
     program on campus and in the community.

     This quarterly publication is distributed on campus, as well as
                                                                           YOUR SUCCESS
                                                                             STORIES.
     to school administrators and counselors in regions 7, 8, 10 and 11,
     HR directors of companies with at least $5 million in sales, cham-
     bers of commerce within 100 miles of campus, retail stores, as well
     as regional and state government officials throughout
     Northeast Texas.

     Faculty, staff, students, and alumni are invited to share their
     awards, accomplishments and personal stories of what makes
     A&M-Commerce great. Submissions may be sent
     to Ashley Johnson, A&M-C Today editor, at
     Ashley_johnson@tamu-commerce.edu.




                                                                                            GraphiC sTandards ManUal

                                                                                                    903.886.5128
                                                                                     www.tamu-commerce.edu/marketingcommunications

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