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Marketing Budget Excel Template with Guide

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Marketing Budget Excel Template with Guide Powered By Docstoc
					                                         MARKETING BUDGET TEMPLATE

Marketing Budget
For the year
2011

Total Year Cost        6000

                       Jan-11   Feb-11    Mar-11   Apr-11   May-11   Jun-11   Jul-11   Aug-11   Sep-11   Oct-11   Nov-11   Dec-11
Advertising
Radio                    200      200       200      200       200     200      200      200      200      200      200      200
Television               100      100       100      100       100     100      100      100      100      100      100      100
Newspaper
Direct Mailing
Bill Boards
Bus Slides
Others


Public Relationship
Sponsorship
Charity
Employees events
Others


Promotions
Product give a way
Product discounts
Special offers
Other


Net Working
Membership               100      100       100      100       100     100      100      100      100      100      100      100
subscriptions
Affiliation
Other


Other Related Costs

                         100      100       100      100       100     100      100      100      100      100      100      100




TOTAL MARKETING COST     500      500       500     500       500      500     500       500      500     500       500      500

the responsibility of marketing team to identify them.

There are some less expensive or free marketing channels which can be effective for small
and growing business. A start up company or a small business should consider developing a
wide network by joining organization and building a network through suppliers and
customers. As a small or growing business ought not to sacrifice much of the resources by
going head on head with big players, the business should instead concentrate on developing
the ways of educating consumers about the products and services.

Small things which greater players in the market ignore can help the business gain
competitive advantage and gain success. Treating consumers as special and investing on
disbursing information methods which gives the consumer more knowledge of the products
or services will create a strong consumers relationship. Some of the funds directed toward
traditional media can be directed toward understanding the consumers buying behavior and in
developing relational marketing channels directed toward the behavior.

Different types of business are exposed to different types of marketing channels. The excel
template will allow the user to key in different types of expenses; a different approach will be
to delete typed expenses and replace them with the business expense. Marketing effort can be
measured as a direct effort of the resulting increase in sales at the end of the year. It is
necessary to gauge the effort in order to measure the effectiveness of marketing campaign.
                                        MARKETING BUDGET TEMPLATE

Marketing Budget
For the year
2010

Total Year Cost       6000

                      Jan-10   Feb-10    Mar-10   Apr-10   May-10
Advertising
Radio                   200      200       200      200      200
Television              100      100       100      100      100
Newspaper
Direct Mailing
Bill Boards
Bus Slides
Others


Public Relationship
Sponsorship
Charity
Employees events
Others


Promotions
Product give a way
Product discounts
Special offers
Other


Net Working
Membership              100      100       100      100      100
subscriptions
Affiliation
Other


Other Related Costs

                        100      100       100      100      100
TOTAL MARKETING COST   500   500   500   500   500
BUDGET TEMPLATE




        Jun-10   Jul-10   Aug-10   Sep-10   Oct-10   Nov-10   Dec-10

          200      200      200      200      200      200      200
          100      100      100      100      100      100      100




          100      100      100      100      100      100      100




          100      100      100      100      100      100      100
500   500   500   500   500   500   500

				
DOCUMENT INFO
Description: Although marketing is a crucial part of any business, managers are given limited resources to execute a marketing campaign. This Marketing Budget Template allows a manager to plan a marketing budget for an entire fiscal year. The spreadsheet is broken down into marketing categories such as advertising, public relationships, promotions, networking, and other related costs. The spreadsheet will automatically calculate the total costs per month as well as the total year cost.
This document is also part of a package Marketing Plan Toolkit 10 Documents Included