Integrated Marketing Communication (IMC) recognizes the importance by olliegoblue23

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									Integrated Marketing Communication (IMC) recognizes the importance of
strategic planning to reach all business stakeholders, from customers to
employees to the community. Public relations and advertising are critical
functions of IMC, as are marketing communications, promotions, events
planning, and community relations. IMC provides a theoretical ground that
informs every communicative activity between an organization and its
audiences.

								
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