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7Cs Of Communication

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7Cs Of Communication Powered By Docstoc
					THE 7Cs
of communication Farhad Ahmed

Seven 7Cs
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Completeness. Conciseness. Consideration. Concreteness. Clarity. Courtesy. Correctness.

COMPLETENESS
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Provide all necessary information
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Answer all the Ws clearly
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Who, what, when, where, why

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Answer all questions asked

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Give something extra, when desirable.

CONCISENESS
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Eliminate wordy expressions
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Use single words in place of phrases

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Include only relevant material Avoid unnecessary repetition
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Repetition of same word or idea creates dullness.

CONSIDERATION
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Focus on YOU instead of I and WE
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Using YOU does help project YOU ATTITUDE but overuse can lead to a negative reaction

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Show benefit or interest
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Readers may react positively when benefits are shown to them

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Emphasize positive, pleasant facts
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Readers’ reaction also depends on the choice of words so use positive words.

CONCRETENESS
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Use specific facts and figures
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Be precise and concrete in both written and oral business communication

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Put action in your verbs
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Verbs propel thoughts; they move ideas in place of slower-moving nouns

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Choose vivid, image building words
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Use active voice to put the verb up front.

CLARITY
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Choose precise, concrete and familiar words
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When in doubt, use more familiar words; audiences will understand them better

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Construct effective sentences and paragraphs
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Try for an average sentence length of between 17 and 20 words

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Insert no more than one main idea into a sentence.

COURTESY
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Be tactful, thoughtful and appreciative
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Stupid letter; I can’t understand a word of it It’s my understanding…… Avoid expressions with YOU or YOUR
Give the impression that you are interested in business without discrimination.

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Use expressions that show respect
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Choose nondiscriminatory expressions
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CORRECTNESS
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Use the right level of language
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Informal writing is more characteristic of business writing It acts as a comment on the validity of the material

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Check accuracy of figures, facts and words
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Maintain acceptable writing mechanics.

EXAMPLES OF COMPLETENESS
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How come my request for an interview letter did not receive a response
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When was letter sent? Who sent it? To whom it was sent?

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Please send me in return the departures in Singapore to Hong Kong on 8th
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Give something extra like day, time etc..

EXAMPLES OF CONCISENESS
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We hereby wish to let you know that our company is pleased with the confidence you have reposed in us
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We appreciate your confidence

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Allow me to say how helpful your response was
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Your last response was helpful Soon.

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In due course
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EXAMPLES OF CONSIDERATION
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WE ATTITUDE
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I am delighted to announce that we will be extending our hours to make shopping more convenient

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YOU ATTITUDE
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You will be able to shop evenings with the extended hours.

EXAMPLES OF CONCRETENESS
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Students’ GMAT scores are higher
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In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610

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ACTION VERBS The professor will give consideration to the report
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The professor will consider the report
The proposal has requirement for…...
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The proposal requires…….

EXAMPLES OF CLARITY
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After our perusal of pertinent data, the conclusion is that a lucrative market exists for the subject property The data we studied show that your property is profitable and in high demand.

EXAMPLES OF COURTESY
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Clearly, you did not read my latest fax
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Sometimes my wording is not precise; let me try again It’s my understanding.

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Stupid letter; I cant understand any of it
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EXAMPLES OF CORRECTNESS
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Try to learn grammatical rules and write with accuracy.

THE END


				
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