Weblogs, Inc. and AOL October 2005 – October 2008
Three years of hyper-growth for Weblogs Inc.
Transforming AOL into the largest global blog publisher
WEBLOGS, INC. circa October 2005
Leading Brands
comScore Media Metrix
Unique Visitors (MM) Domestic World Wide Page Views (MM) Domestic World Wide Time Spent (MM) Domestic World Wide Number of Employees
1.7
unavailable
6.5
unavailable
2.5
unavailable
4
2005 Revenue: ~$6M Number of Employees: 4
AOL Weblogs | Confidential
2
WEBLOGS, INC. circa October 2008
October 2005
Unique Visitors (MM) Domestic World Wide Page Views (MM) Domestic World Wide Time Spent (MM) Domestic World Wide 2
unavailable
August 2008 % Growth
13 19 642% 994%
1
CAGR
95% 122%
New Weblogs Inc. brands:
BloggingStocks Autoblog Green WoW Insider
WalletPop
6
unavailable
81 106
1157% 1542%
133% 154%
ParentDish Slashfood
2
unavailable
62 77
2432% 3021%
194% 215%
Styledash
That’s Fit
Green Daily
1
% Growth based on Domestic Oct'05 metrics comScore Media Metrix
Massively
International brands
Publishing in 7 countries & 8 languages
2005 Revenue (est)
$6M
Employees: 4
2008 Revenue (est)
$30M
Employees: 26
CAGR
71%
26%
Four new monthly traffic records in 2008, including September; on track for record traffic in Oct. Multiple records for Eng, Auto, Joy, Gadling, during 2008. Single day network record: Oct. 14, 24mm pageviews.
Engadget: Chinese, Smp. Chinese, Japanese, Spanish, Korean, Polish Autoblog: Chinese, Smp. Chinese, Spanish Planned: Autoblog French, German & U.K. (Q4); Engadget French (Q4)
AOL Weblogs | Confidential
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Official Blog Partner of CES 2009
Engadget & CEA announced last week that Engadget would be the official blog partner of CES; the only site to receive an official partner designation
Continued Growth for the Leading Tech News Blog
October 2005
Unique Visitors (MM) Domestic World Wide Page Views (MM) Domestic World Wide Time Spent (MM) Domestic World Wide 0.7
unavailable
August 2008
1.4 4
% Growth 2 CAGR
96% 429% 26% 75%
Flagship of AOL Tech:
Engadget
Switched
(#4: Technorati top 100)
TUAW
(#34 Technorati top 100)
(#88 Technorati top 100)
2
unavailable
6 15
227% 677%
49% 98%
Download Squad
0.4
unavailable
6 11
1450% 2695%
151% 205%
Global network:
Engadget Japanese
Engadget Korean
(#85, Technorati top 100)
Engadget Chinese (and Simplified Ch.)
1
Oct 2005 based on Engadget.com; August 2008 includes Engadget.com and other sites added since acquisition (EngadgetHD and Engadget Mobile) 2 % Growth based on Domestic Oct'05 metrics comScore Media Metrix
TIME.com: #7, First Annual Blog Index (March 2008)
Brodeur: Three Most Credible Tech News Sources (May 2008) PC magazine: Top 100 Blogs (October 2007)
Engadget German
Engadget Polish Engadget Spanish
AOL Weblogs | Confidential
4
The Leading Game Information Blog Network
October 2005
Unique Visitors (MM) Domestic World Wide Page Views (MM) Domestic World Wide Time Spent (MM) Domestic World Wide
1
August 2008
1 3
% Growth 2
711% 1516%
CAGR
101% 153%
0.2
unavailable
New Joystiq Brands
WoW Insider
0.7
unavailable
9 14
1232% 1992%
138% 176%
Massively Big Download
0.6
unavailable
7 11
1056% 1706%
126% 163%
Oct 2005 based on Joystiq.com; August 2008 includes Joystiq.com and other sites added since acquisition (Dsfanboy.com, NintendoWiifanboy.com, PS3 fanboy.com, SecondLifeInsider.com,WoWinsider.com, Xbox360fanboy.com, and Massively.com 2 % Growth based on Domestic Oct'05 metrics comScore Media Metrix
Technorati Top 100 blogs (#40, October 2008)
MTV: “Best of the Best” (2008) Entertainment Weekly Top 25 Sites
PC World “100 Blogs We Love”
AOL Weblogs | Confidential
5
The Leading Auto Information Blog
October 2005
Unique Visitors (MM) Domestic World Wide Page Views (MM) Domestic World Wide Time Spent (MM) Domestic World Wide
1
August 2008
2 3
% Growth 2
975% 1515%
CAGR
125% 158%
0.2
unavailable
Planned Global Expansions
Autoblog French (Q4, 2008) Autoblog German (Q4, 2008)
Autoblog U.K. (Q4, 2008)
0.5
unavailable
9 14
1594% 2752%
158% 207%
0.2
unavailable
6 8
2383% 3471%
193% 230%
Oct 2005 based on Autoblog.com; August 2008 includes Autoblog.com and other site added since acquisition (Autobloggreen.com) 2 % Growth based on Domestic Oct'05 metrics comScore Media Metrix
Technorati Top 100 blogs (#54, October 2008) Men’s Vogue: Best Tech Web Sites (August 2008) PC Magazine: Top 100 blogs (October 2007)
AOL Weblogs | Confidential
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Recent Accolades
Technorati Top 100 blogs (#54, October 2008) Men’s Vogue: Best Tech Web Sites (August 2008) PC Magazine: Top 100 blogs (October 2007)
SmartMoney Power 30 (Oct. 2008)
PC magazine: Top 100 Blogs (October 2007) Brodeur: Three Most Credible Tech News Sources (May 2008) TIME.com: #7, First Annual Blog Index (March 2008)
Technorati Top 100 blogs (#40, October 2008)
MTV: “Best of the Best” (2008) Top Ten BestWritten Blogs (Oct. 2008) Entertainment Weekly Top 25 Sites
PC World “100 Blogs We Love”
AOL Weblogs | Confidential
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AOL & Weblogs Inc.
• BLOGSMITH: Scalable global platform for continued growth, publishing 700 blogs • Investment in low-cost, highmargin publishing • Capitalizing on the fragmentation of the Web
Transforming AOL Into the Largest Global Owned-and-Operated Blog Publisher
• Engine of organic traffic growth • Publishing to passion points of consumers
• Building the blue chip brands of the future • New model for publishing in the 21st century
AOL Weblogs | Confidential
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AOL Blog Network
The Largest Global Owned and Operated Blog Publisher
October 2005
Unique Visitors (MM) Domestic World Wide Page Views (MM) Domestic World Wide Time Spent (MM) Domestic World Wide 2
unavailable
August 2008 % Growth 2
22 30 1192% 1654%
CAGR
135% 160%
6
unavailable
630 654
9623% 9995%
360% 366%
2
unavailable
289 315
11662% 12707%
391% 405%
1 October 2005 based on Weblogs Inc Network; August 2008 includes Weblogs Inc Network and some other Blogsmith sites added since acquisition (Spinner.com, TheBoot.com, Asylum.com, TMZ, Fanhouse.com and Lemondrop.com) 2 % Growth based on Domestic Oct'05 metrics for Weblogs Inc Network comScore Media Metrix
Gawker Media: 5.3M unique visitors
B5media: 1.1M unique visitors
AOL Weblogs | Confidential
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