Making Money on the Internet A Basic Introductory Course Making Money on the Internet http://GetYourWebSpot.com 1. Making Money on the Internet The internet has made overnight millionaires. The people that built Yahoo, Google, YouTube, MySpace, etc. have made billions. The internet is an open market that operates 24 hours a day. People are on-line all over the world at all times. You can make money while you sleep, eat and breathe. If you hit the right niche, you could wake up in the morning and check your bank account to find that you make $64K the night before. And, no one knows what color you are, whether you’re male or female, what you look like, what your habits are ---. We are free from all types of bias. People will respond based on the quality of your service or products. What you know about the internet? What is interesting to you about it? Do you but things on the internet? What types of things do you buy? If you sold something on the internet, what would you sell and why? A product (e-book, flowers, t-shirts, etc.) or a service (consulting, financial planning, real estate, etc.? What are you an “expert” at or very good at? Do you have extensive knowledge about something? Do people come to you for certain things? Are you the fashion queen? Know how to solve life problems and give advice to people? Know about cars? Know about real estate? Arts and crafts? Finances? Can you find a solution to a problem and offer it on the internet? How much time and commitment are you willing to devote to your business? Making Money on the Internet http://GetYourWebSpot.com 2. _______________________________ As you develop your ideas, don’t be focused on the money that you can make, instead enjoy what you are doing. It helps if it’s something that you have passion for. It’s about the process of building your business and what you gain internally from it. Research, research, research. Everything you want to know is on the internet. Go to different search engines and type in the information that you are looking for and ask your question in different ways to get different results. There are many search engines. Here are a few: Google.com Yahoo.com Msn.com AOL.com Ask.com Make sure you check out these two graphically stimulating search engines: http://Tafiti.com http://Kartoo.com Making Money on the Internet http://GetYourWebSpot.com 3. Ideas • Create an e-book that you can sell on the internet. • Purchase a reseller account. • Put up an informational site with many pages of content and have ads on all the pages • Create a blog with advertisements (great blog sample: http://zenhabits.net) • Sell merchandise on your own websites • Sell items through Ebay • Put up an on-line community site • Sell items through Amazon • Podcast or video station that interviews people or broadcasts ideas. • Sell digital music on-line The ideas are endless. The successful entrepreneur solves a problem that people have and serves many people with a solution. Choosing Your .Com Name Go to http://GetYourWebSpot.com and type in different .com, .biz, .net name ideas that you have. This tool will let you know whether or not the name is available for purchase. Try to select a name that most closely identifies your product or service. This enables your site to come up more quickly when someone searches for a specific product or service. Making Money on the Internet http://GetYourWebSpot.com 4. Information about Marketing and Sales on the Internet The internet contains an absolute wealth of information about everything! Some of it is good, some of it not so good. Take what you need and leave the rest but make every effort to learn everything you can. How Can I Drive Traffic To My Website? Publish Quality Content Make sure you have something worth seeing on your website. Publishing quality content can also help to attract traffic and will get people to spread the word. Search Engines Can Send Traffic Search engines crawl web pages constantly and index what they find. So whatever is on your site becomes a part of the directory that gives results when people search. For example: how to train a dog, where to buy wholesale products, etc. Search engines create a catalog of the information on the internet. Publish a Blog Blogging is an easy way to get content onto your site in a way that search engines can easily index the information. Most blogs can be set up for free. Here’s a great sample blog. This blogger has just quit his job because he makes so much money on the internet through his blog: http://zenhabits.net. Join Community Groups There are many community group websites out there and forums (Plaxo, LinkedIn, FaceBook, MySpace, etc.). Join a community, build your bio, post responses and questions on the forums, add to your “friends” or “business associates” by asking Making Money on the Internet http://GetYourWebSpot.com 5. other people to be connected to you. Always include your website link in your posts and people will check you out. Advertise There are many opportunities out there to advertise the content of your website. Search Engine Advertising Pay Per Click Examples include: Google AdWords, Yahoo! Search Marketing, and MSN adCenter. By advertising on search engines, you can bid on the advertising space people see when performing searches on what they're interested in. Advertise on Websites & Newsletters Find sites that are relevant to yours and ask for reciprocal links. You can also take out ads in people’s website newsletters and email newsletters. You can also contact website owners who advertise on their sites to discuss a paid agreement for an exclusive ad on their site. Off-line Consider advertising on whatever print materials you use, both at your physical location and at materials you use for business promotion (business cards, advertisements, etc.) Build a Reputation Some traffic building techniques are highly visible and easily measured. But there's another that is less so but very important -- your reputation. The type of word of mouth advertising that holds true in the realm of offline may even be amplified online. The main way to build a reputation that helps to drive traffic to your site is as simple as providing a product or service that people find useful. But you can further the cause by putting your name out there where people interested in your industry tend to interact: Making Money on the Internet http://GetYourWebSpot.com 6. Publish blog articles that are easy to link to and share with others, and link to other blogs in your articles whenever possible. Post highly relevant comments on others' blogs and in related forums. Always be honest so you and your company are seen of one worthy of dignity and respect. Encourage your email subscribers to forward your messages, which should contain a link to a page where the recipients can sign up easily. Offer a free digital product from your site When you can distribute something digitally, for free, it will spread (if it’s good). If it spreads, you can use it as a vehicle to allow people to come back to you and register, to sign up, to give you permission to interact and to keep them in the loop. Many companies have managed to build an entire career around this idea. Making Money on the Internet http://GetYourWebSpot.com 7. What a General Sales Website Looks Like People are emotional and always looking for a feeling. When you sell to people you are selling a feeling – an emotion – whether it’s excitement, love, warm and fuzzy, stimulating, etc. If you capture the emotion, you can sell something. Landing page. This is the page you want people to go to once they click on your ad. The purpose of this page is to get your visitor to take a desired action -- subscribe, fill out a form, purchase a product, etc. Thank you page. This is the page that appears after your visitor has completed the desired action. Anyone who gets to this page will have completed your desired action. Return Policy or Guarantee Customers feel better when they see there is a way to resolve issues if they are not satisfied. Would you buy from a site that didn’t offer some type of money back guarantee? Newsletter Sign-Ups from Your Website All e-mail management services provide the HTML for a subscription form which you can paste into your webpages, so the technical aspects of getting subscriptions aren't difficult. The real issues relate to marketing. Priority placement. Place the sign-up form prominently on your homepage, "above the fold" (i.e., visible on the first screen without having to scroll). Graphics and placement should draw the eye to this form. Getting subscriptions must be a high priority for your site if you hope to succeed! Multiple forms. Put a subscription form on nearly every webpage in your site. I've put a subscription form at the end of every article to catch readers when they're ready to take another action. Making Money on the Internet http://GetYourWebSpot.com 8. Provide a rationale. In these days of information overload, you'll have to explain the benefits of subscribing in a compelling way. Provide an incentive. Offer a white paper, free e-books, entry in a contest to win an iPhone, discount coupons, the promise of Internet-only specials -- something that your subscribers value. Word-of-Mouse. In your newsletter ask readers to encourage their friends to subscribe. You can have a reader forward his copy, but you risk the friend clicking on the unsubscribe link. Better yet, encourage use of the "forward to a friend" function that e-mail management services provide. Other Ways to Get the Word Out Offline Subscriptions If you have the kind of business where you contact your customers on the phone or face-to-face: Ask customers to subscribe as you ring up their orders, providing a small registration blank next to the cash register or a bowl where they can leave a business card to subscribe (and enter a drawing). Exhibit in shows and actively solicit newsletter subscriptions. Provide telephone guidelines for employees to explain how to ask for a subscription during each call. Display your domain on all printed materials with the benefits of your newsletter -- on sales collateral, fliers, bags, business cards, advertising, etc. Subscriptions from Other Lists and Websites A final approach is to seek subscriptions from other websites and newsletter lists. Ask for a subscription during online checkout. Everyone who makes an online purchase should be asked to check a box to indicate his or her desire to receive a free newsletter subscription. Making Money on the Internet http://GetYourWebSpot.com 9. Co-registration. You find partners whom you ask to place your subscription form on their "thank you for subscribing" webpages and offer to put their subscription forms on your thank you page. Some companies provide e-mail subscribers at 25¢ and up. Reciprocal plugs in complementary newsletters. Find newsletters you enjoy and ask the editors to plug your newsletter to their lists in exchange for you plugging their newsletters to your list. This works best when your list isn't too much smaller than theirs. Develop Email Campaigns Build an Email List Having someone’s email address is like having a little piece of gold. Allow visitors to sign up to be on your email list. Develop an email campaign to keep them interested and to keep them coming back to your site(s) for more products and information. It works like this: 1. A visitor comes to your site, is interested in your product or service and wants to know more or stay informed, so they will sign up to be on your email list. 2. The first email says thank you and welcome to our news. 3. A week later another email can be sent telling your subscriber that you have something new to offer and you want them to check it out. 4. If they buy, send an email to say thank you. 5. Two weeks later, another email is sent out telling them about yet another product or service and the chain continues. Making Money on the Internet http://GetYourWebSpot.com 10. Email Campaigns enable you to stay in touch with your customer and to continuously renew your relationship and sales. There are several companies that you can set up automatic email campaigns with. Two very well known ones are: Vertical Response and AdWebber. Processing Payments from Your Site You will need to install a store, or build links to Paypal from your website. http://Paypal.com is the most popular. They take .30 cents per transaction, plus a percentage depending on the cost of what you are selling. Google Checkout – 2% + $0.20 per transaction, and they give you $10 credit in processing fees for every $1 you spend on Google Adwords for your site. Here are others stores and payment processing companies that you can research: http://Amazon.com http://bytecommerce.com. http://clickbank.com http://cbill.com http://www.secureelectronic.com http://www.ecommercetemplates.com/ http://www.quikstore.com/ Millinium Bancard http://Checkout.Google.com Google’s store that you can build for free: http://ecrater.com Making Money on the Internet http://GetYourWebSpot.com 11. Track Performance by Installing Analytics on Your Site Analytic software allows you to track information about people accessing your website. How many hits does it get, what pages people go to, how long they stay, how they come into your site, what country, state and city they’re in, etc. Google offers free analytic software that you can install on your website to create these types of reports. You need this information to learn what pages are working and what pages are not. You can then tell what you need to change or enhance. Pictured above is a very small portion of the Google analytics report. http://Google.com/analytics Making Money on the Internet http://GetYourWebSpot.com 12. Making Money on the Internet http://GetYourWebSpot.com 13. Make Money With Ads There are many sites out there that you can sign up to place ads on your site for money. Every time a visitor to your website clicks on the ad and purchases something, you make money. Some of the most popular are: Google.com, Linkshare.com, CJ.com. Search for others. Sign up for an account, choose your advertisers and place the code on your site. Each advertiser pays differently for sales, so check them out. Buy From Yourself If you set up relationships with places like Linkshare.com and CommissionJunction.com (CJ.com), you get to choose from a variety of companies, products and services. If there is something that you buy regularly or even one time, consider getting an affiliate with them, put their link on your website, then buy from yourself. You will earn the commission for the sale and get a percentage of your own money back! Best of luck with whatever you decide to do! Making Money on the Internet http://GetYourWebSpot.com 14. Keep it All In Perspective A group of alumni, all highly established in their respective careers, got together for a visit with their old university professor. The conversation soon turned to complaints about the endless stress of work and life in general... Offering his guests coffee, the professor went into the kitchen and soon returned with a large pot of coffee and an eclectic assortment of cups: porcelain, plastic, glass, crystal - some plain, some expensive, some quite exquisite. He told everyone to help themselves to some fresh coffee… When each of his former students had a cup of coffee in hand, the old professor began to patiently address the small gathering... ''You may have noticed that all of the nicer looking cups were taken up first, leaving behind the plainer and cheaper ones. While it is only natural for you to want only the best for yourselves; that is actually the source of much of your stress- related problems." He continued... ''Be assured that the cup itself adds no quality to the coffee. In fact, the cup merely disguises or dresses up what we drink. What each of you really wanted was coffee, not a cup, but you instinctively went for the best cups... Then you began eyeing each other's cups....'' ''Now consider this: Life is coffee. Jobs, money, and position in society are merely cups. They are just tools to shape and contain Life, and the type of cup we have does not truly define nor change the quality of the life we live. Often, by concentrating only on the cup, we fail to enjoy the coffee that God has provided us... God brews the coffee, but he does not supply the cups. Enjoy your coffee!'' The happiest people don't have the best of everything; they just make the best of everything they have... So please remember: Live simply. Love generously. Care Deeply. Speak Kindly. Leave the Rest to God. And remember - the richest person is not the one who has the most, but the one who needs the least. - By Unknown Making Money on the Internet http://GetYourWebSpot.com 15.
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