Some people may ask why lead distribution and lead routing is important when it comes to handling leads. This question often pops up when some agents get to handle the more lucrative leads than those in their team or company. The answer to this is simple: it is done to generate sure sales for the company. Leads are pretty tough to come by and qualified leads even tougher. If you waste a lead by simply handing it to a random agent in your team, you stand a chance of losing such a lead, and what a waste that would be if the lead were a qualified one.
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