Strategic Management Principles

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strategic management, strategic planning, management principles, the organization, principles of strategic management, the principles, strategy formulation, strategic plan, business strategy, human capital, change management, how to, strategy implementation, competitive advantage, corporate governance

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posted:: 12/23/2009
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Short Course in

Strategic Management Principles
Presented by the Department of Business Management, University of Pretoria

31 August – 3 September 2009
BRIEF DESCRIPTION
This course includes basic strategic management principles, skills and tools for middle management and business owners who require knowledge.

WHO SHOULD ENROL? The course serves as the introductory course to managers who are faced with strategic issues for the first time or who want to master the principles of the process. Managers from private and public sector as well as small business owners can benefit. PRESENTERS The course will be co-ordinated by Prof Marius Pretorius. COURSE STRUCTURE AND VENUE A four-day course, presented at the University of Pretoria. ASSESSMENT To obtain a certificate issued by the University of Pretoria, candidates should successfully complete assessment(s) prepared according to certain guidelines. COURSE FEE (CE at UP IS EXEMPT FROM VAT)

COURSE CONTENT
The course content includes: strategy: origins, history and application the process and its elements environmental analysis internal analysis gap analysis generic strategic options specific strategic options selecting the correct strategy implementation of the selected strategy strategic control mechanisms tools for application such as SWOT, Porter, SF’s, BSC, etc leadership during change culture during and after the strategic process

LEARNING OUTCOMES
On completion of this course, the learner should be able to: - understand and apply the strategic process; - execute the elements of the process such as environmental – internal analysis, etc; - master the use of tools for analysis and - determine relevant strategies: broad and narrow.

R6 900 per delegate - All course notes, text books and refreshments are included during contact days. ENQUIRIES REGARDING REGISTRATION Phyllis Boshoff Tel: +27(0) 12 420 5015 Fax: +27(0) 12 362 5285 E-mail: phyllis.ce@up.ac.za ENQUIRIES REGARDING CONTENT Prof Marius Pretorius Tel: +27(0) 12 420 3394 E-mail: marius.pretorius@up.ac.za

LEARNING ASSUMED TO BE IN PLACE Delegates should at least have grade 12. Experience as manager would be beneficial.