ODOT’s Social Media Presence

							ODOT’s
Social Media Presence
as of 7/9/2009
Prepared by:
Ali Al-Yabes
Sajal Maheshwari
ODOT’s Social Media Tools


              Photo
             Sharing

                                     Micro
    Video
                                    Blogging
   Sharing




                         Social
                       Networking
Trip Check   (www.tripcheck.com)

      2008                         2009
             (www.flickr.com/photos/oregondot)



 437 items posted including maps and
  photos
 Recent addition: July 7, 2009 –
  “U.S. 97 Lava Buttee interchange”




             Update
             Usage
            (www.youtube.com/user/OregonDOT)



 49 videos
 2,575 channel views
 16 have  ratings
 23 subscribers
 Recent addition: July 7, 2009 –
  “Litter Patrol”

             Update
             Usage
                                           (www.twitter.com)

                                                     Last       First
                  Updates   Followers   Following                        Influence   Generosity   Velocity   Clout
                                                    update     update
                                                    July 8,    Jan 5,
   OregonDOT        46        369          42                                0.3       66.7%       0.8%      0.3%
                                                     2009       2009
    ODOTFA           0         6           0
                                                    July 8,    Apr 21,
ODOTPDXMtHoodFA     14         23          0                                 0.1       0.0%        0.3%      0.1%
                                                     2009       2009
                                                    July 8,    May 5,
 ODOTValleyNCFA      9         4           0
                                                     2009      2009
                                                    July 5,    July 5,
   ODOTSWFA          4         4           0
                                                     2009       2009
                                                    July 2,    June 9,
ODOTCENTRALFA        4         8           0
                                                     2009       2009
                                                     June      Apr 22,
ODOTEASTERNFA        4         3           0
                                                    15, 2009    2009
                                                    July 8,    Too far
  PDXCommute       2,077      578          27                                1.4       47.4%       10.1%     1.7%
                                                     2009       back
   OregonDMV                                           Page Does Not Exist




                               Update
                               Usage
(www.twitalyzer.com)
     What are other State DOTs doing?
              Pop                                        Last       First
                      Updates   Followers   Following                         Influence   Generosity   Velocity   Clout
             (mil.)                                     update     update

                                                        June 30,   Too far
Washington    6.5      3,463      5,419       4,092                              4.1        88.9%        6%       5.9%
                                                          2009      back

                                                        July 8,    Sept 16,
 Arizona      6.5      1,132      1,551        56                                1.6        14.8%       3.6%      2.8%
                                                         2009       2008

                                                        July 9,    Dec 1,
   Iowa       3.0       962       918          65                                0.6        0.0%        4.4%      0.6%
                                                         2009       2008

                                                        July 9,     Jan 7,
 Colorado     4.9       308       576         133                                0.3        0.0%        1.6%      0.3%
                                                         2009        2009

                                                        July 8,    Feb 19,
 Michigan    10.0       176       426          5                                 0.2        66.7%       0.8%      0.1%
                                                         2009       2009

                                                        July 8,     Jan 5,
 Oregon       3.8       46        380          45                                0.3        66.7%       0.8%      0.3%
                                                         2009        2009

                                                        July 6,    Feb 27,
 Virginia     7.7       94        356          3                                 0.1        0.0%        0.3%      0.1%
                                                         2009       2009

                                                        July 9,    May 11,
   Utah       2.7       149       343          56                                0.2        0.0%        0.5%      0.3%
                                                         2009       2009

                                                        July 7,    Apr 15,
 Nevada       2.6       53        238         143                                0.1        0.0%        1.2%      0.1%
                                                         2009       2009
         Comparison to top states:  0
                                                                A
  1600

  1400

  1200

  1000

   800

   600

   400

   200

     0
           Arizona       Colorado            Iowa      Oregon

                     Followers   Following   Updates


Followers: People following you
Following: People you are following
Updates: Number of times you have tweeted
Recommendations to ODOT’s
Communication Division

  Build a Google Profile
Recommendations (cont’d.)

  Twitter




    Tweet: Post daily updates
    Retweet: Provide superior customer service by
     building a relationship with your customers
       Search for people in Oregon who are tweeting using
        phrases such as “transportation” or “road conditions”
        and comment/respond to their tweets
 Use the Advanced Search feature
Recommendations (cont’d.)
 Google Insights: Post videos, photos, & tweets
  based on what information people are searching for
                       Whose page is this?




 Safeguard for social media tools
   Conduct a monthly check on key social media sites
    to see if anyone’s posting information as ODOT
Questions