Competitive Analysis – Porters 5 Forces by happo5

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									 Competitive Analysis – Porters 5 Forces


                                                        Threat of Substitutes:
                                                           Low/Med/High
                OPPORTUNITY                          *Are there other products           OPPORTUNITY
                                                     available to serve the same
                                                     purpose?
                                                     *How variable is the demand?
                                                     *How specialised is the demand?



                    Power of Supplier:                Competition in Industry:                 Power of Buyer:
                      Low/Med/High                       Low/Med/High                           Low/Med/High
                *How stable is the Tier 2 supplier   *Where does the supplier stand in   *What proportion of the supplier's
                of the key products?                 the industry?                       total purchases goes into this
                *What is the supply base? (#)?       *What are the supplier's            product/service?
                *What % of total spend do they       competitors doing in terms of       *How critical is the bought out
                control?                             delivery?                           commodity to the customer's level
                                                     *How are competitors performing     of satisfaction?
                                                     in terms of innovation?



                                                      Threat of New Entrants:
                                                          Low/Med/High
                OPPORTUNITY                          *How profitable is the product      OPPORTUNITY
                                                     manufactured by the supplier's
                                                     market segment?
                                                     *How complex is the product
                                                     specification?


Note: Click on diagram for template


                                                     Scottish Public Procurement Toolkit

								
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