Strategic Management 4MBA727
You are required to produce a 3,000 word report to be handed into the coursework
lobby no later than 1800 hrs on Thursday August 21, 2003. The assignment is based
on the case study: “easyJet: The Spectacular Growth of Low Cost Airlines”.
The question is as follows;
“It is January 1, 2003 and you have been hired as a consultant to the Board of Easyjet.
The Board require you to produce an analysis of both the company and the industry to
produce a report detailing the issues, both internal and external, which face the
company. They have asked that you identify the options which the company could
implement to address those issues and to make a justified recommendation of which
options they should select.”
Your answer should not be based on any factual information related to events that
have occurred after January 1, 2003