5.2 STRATEGIC MANAGEMENT
CHAPTER – 1: BUSINESS POLICY: Definition and Importance of business policy,
Purpose of business policy, objectives of business policy. 4 hrs
CHAPTER – 2: Utility and application of strategic management: Meaning and definition
of strategy- need for strategic management, process of strategic management, Strategic
decision-making, reasons for failure of strategic management, Strategists and their role in
strategic management. 6 hrs
CHAPTER – 3: ENVIRONMENT APPRAISAL: The concept of environment, The
company and it s environment, scanning the environment, relating opportunities and
resources based on appraisal of the environemtn (Situation analysis – opportunities and
threats analysis) 6 hrs
CHAPTER – 4: STRATEGIC PLANNING: Strategic planning process, strategic plan,
Corporate level strategies: stability strategy, expansion strategy, merger strategy,
retrenchment strategy, restructures strategy.
Business level strategy: SBU (strategic business units, cost leadership, decentralization.
CHAPTER – 5: IMPLEMENTATION OF STRATEGIES: Activating strategy:
interrelationship between formulation and implementation, aspects of strategy
implementation, - structural considerations, structures for strategies, organizational
design and change, organizational systems.
Behavioral implementation: - Leadership implementation, corporate culture, corporate
politics and use of power.
Functional and operational implementation: Functional strategies, Functional plans and
policies, Financial, marketing, operational and personnel dimensions of functional plans
and policies. Integration of functional plans and policies. 16 hrs
CHAPTER – 6: Strategy revaluation: Strategic evaluation and control, operational
control, overview of management control, focus on KRA (Key Result Areas). 6 hrs
CHAPTER – 7: Social responsibilities: The company and it social responsibilities,
social responsibility for economic growth. Social audit. 4 hrs
Select any organization and identify the KRAs.
Select any organization and undertake SWOT analysis
List Social responsibility action instituted by any one company known to you.
Present a chart showing Strategic Management process.
Prepare a chart showing organizational design and change.
Summaries Social Audit process in any organization known to you.
Books for reference
1. R. Najnjndaiah & Dr. Ramesh, Strategic planning and business policy
2. Azhar Kazmi, Business policy and strategic management
3. Michael, Business policy and Environemnt.
4. Verma, Business policy.
5. Ghosh P.K. Business policy and strategic Planning & management.
6. Lawrence, Business policy and strategic management.
7. Sukul Lomesh, P.K. Mishr, Business policy and strategic Management.
8. Sharma & Gupta, Strategic Management.