5.2 STRATEGIC MANAGEMENT

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					                          5.2 STRATEGIC MANAGEMENT

CHAPTER – 1: BUSINESS POLICY: Definition and Importance of business policy,
Purpose of business policy, objectives of business policy.           4 hrs

CHAPTER – 2: Utility and application of strategic management: Meaning and definition
of strategy- need for strategic management, process of strategic management, Strategic
decision-making, reasons for failure of strategic management, Strategists and their role in
strategic management.                                                                6 hrs

CHAPTER – 3: ENVIRONMENT APPRAISAL: The concept of environment, The
company and it s environment, scanning the environment, relating opportunities and
resources based on appraisal of the environemtn (Situation analysis – opportunities and
threats analysis)                                                                 6 hrs

CHAPTER – 4: STRATEGIC PLANNING: Strategic planning process, strategic plan,
Corporate level strategies: stability strategy, expansion strategy, merger strategy,
retrenchment strategy, restructures strategy.
Business level strategy: SBU (strategic business units, cost leadership, decentralization.
                                                                                       8 hrs
CHAPTER – 5: IMPLEMENTATION OF STRATEGIES: Activating strategy:
interrelationship between formulation and implementation, aspects of strategy
implementation, - structural considerations, structures for strategies, organizational
design and change, organizational systems.
Behavioral implementation: - Leadership implementation, corporate culture, corporate
politics and use of power.
Functional and operational implementation: Functional strategies, Functional plans and
policies, Financial, marketing, operational and personnel dimensions of functional plans
and policies. Integration of functional plans and policies.                           16 hrs

CHAPTER – 6: Strategy revaluation: Strategic evaluation and control, operational
control, overview of management control, focus on KRA (Key Result Areas). 6 hrs

CHAPTER – 7: Social responsibilities: The company and it social responsibilities,
social responsibility for economic growth. Social audit.                  4 hrs




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SKILL DEVELOPMENT

        Select any organization and identify the KRAs.
        Select any organization and undertake SWOT analysis
        List Social responsibility action instituted by any one company known to you.
        Present a chart showing Strategic Management process.
        Prepare a chart showing organizational design and change.
        Summaries Social Audit process in any organization known to you.

Books for reference

   1.   R. Najnjndaiah & Dr. Ramesh, Strategic planning and business policy
   2.   Azhar Kazmi, Business policy and strategic management
   3.   Michael, Business policy and Environemnt.
   4.   Verma, Business policy.
   5.   Ghosh P.K. Business policy and strategic Planning & management.
   6.   Lawrence, Business policy and strategic management.
   7.   Sukul Lomesh, P.K. Mishr, Business policy and strategic Management.
   8.   Sharma & Gupta, Strategic Management.




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