Selling Preventive Maintenance!
By Charlie Polston, Customer Retention Expert
In this intense seminar, you will learn how to quickly:
• Transform the way your company sells, performs and profits from
• Perform a CPR test on your facility to instantly target your profit
• Convert downtime into billable time as Charlie takes you through a
tour of your facility, picking up hundred dollar bills at every bay.
Statistics from the Motor Equipment Manufacturers Association show that over $53.3 billion dollars
worth of maintenance went unperformed last year. Why? Because Automotive Service Centers
didn’t ask for the business!
Charlie Polston exposes the myth that says only major repair customers are the high-profit customers.
Most vehicle owners only know they have a problem when they have a catastrophic failure. Few of
them ever think about maintenance.
Charlie reveals how customer education will turn oil change and repair customers
into maintenance customers for life.
When it comes to service lane profitability, Charlie Polston is one of the most sought
after consultants in the country. As a columnist for Motor Age and Dealer Fixed
Operations magazines, Charlie draws upon his 25 years of hands-on service lane
experience. This is an opportunity for you and your staff to participate in a super
session that is guaranteed to change your day-to-day profitability!
BG Products Training & Distribution Center:
8703 Fallbrook Drive Houston, Texas 77064
(Corner of Fallbrook Drive and Gessner Road - 281-970-2394)