Social media and public relations by elfphabet2

VIEWS: 21 PAGES: 2

									Social media and public relations:
are you ready for the audience to join in?
The Walkley Foundation for Journalism is the peak
industry body representing Australia’s media and is
aimed at supporting and encouraging professional
and ethical journalism.
The growth of the web, social media and user
led innovation has created the age of direct-to-
consumer communication. Media outlets are
increasingly using the internet to disseminate
news and communications professionals
are moving to online marketing and public
relations, by passing traditional media.
This conference will focus on the importance
of online communications strategies for Public
Affairs Professionals and engaging the media
in this dynamically evolving multi-user
environment. The 9th Annual Public
Affairs Convention is designed for Media,
Public Affairs, Communications and
Public Relations specialists.



HOSTED By




To register
Mail: The Media Alliance, Locked Bag 526, Spring Hill, QLD 4004                                                                        Additional events:
Phone: 1300 656 513
                                                                                                                                         Cocktail Reception with Guest Speaker Catharine Lumby
Fax: 1300 652 016                                                                                                                                                                                                                             n No Charge
                                                                                                                                         - Monday 5th May 2008
Online Registrations: http://publicaffairs.alliance.org.au
                                                                                                                                         Dinner at Lo Studio with Guest speaker Don Watson author of
                                                                                                                                                                                                                                              n $120
                                                                                                                                         Weasel Words – Tuesday 6th May 2008
Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                                                                                                                                         Media Training Workshop (max of 6 persons per group) –
                                                                                                                                                                                                                                              n $450
Position: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      Monday 5th May 2008

Organisation: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          Additional 1 year subscription to Walkley Magazine                                                   n $54.90

Address. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     If you are registering as a Media Alliance member, please provide:

....................................................................                                                                   Branch: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                                                                                                                                       Membership number: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State: . . . . . . . . . . . . . . . . . . . . . . . . . . . . Postcode: . . . . . . . . . . . . . . . . . . . . . . . . . . .
                                                                                                                                       Payment:                  Cheque made payable to Media, Entertainment & Arts Alliance (enclosed)
Phone: Work: ( . . . . . . . . . ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                                                                                                                                                                 Money order (enclosed)
Mobile: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                              Credit card for $ . . . . . . . . . . . . . . . . .
                                                                                                                                                                 MasterCard         Visa             American Express                             Diners
Email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Please tick your selection:                                                                                                            Name on card: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

  2 Day Public Affairs Convention                                         Early Bird Rate               Standard Rate
                                                                          (incl. GST) (Book &           (incl. GST) (Book &            Card No: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  6th & 7th May 2008                                                      Pay by April 24)              Pay after April 24)

  Convention: Media Alliance Members                                      n $550                        n $700                         Expiry date: . . . . . . . . . . . /. . . . . . . . . . . .

  Convention Non-Members                                                  n $800                        n $950                         Signature: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

  Not for Profit Rate                                                     n $600                        n $750                         Today's date . . . . . . . . . /. . . . . . . . . . . /. . . . . . . . . . .
9th Annual Public Affairs Convention
Monday 5th, Tuesday 6th and Wednesday 7th May 2008
NSW Teachers Federation
Conference Centre
37 Reservoir Street
Surry Hills NSW 2010



Program                                                                         7:00pm - 11:00pm
                                                                                       Dinner with Don Watson
Monday 5th May 2008                                                                    Lo Studio, 53-55 Brisbane Street, Surry Hills
                                                                                       Author, public intellectual and speechwriter to former Australian Prime
1:00 - 5:00                                                                            Minister Paul Keating. Don’s books and writing explore the use of
         Media Training Workshop by Kennedy Communications                             language, particularly meaningless corporate and government jargon
         Change the way your organisation appears in the public eye.                   that is spreading throughout Australia. His books Death Sentence
         Learn to tackle the probing questions, make the most of all positive          - The Decay of Public Language, and Dictionary of Weasel Words are
         opportunities and discover how to effectively control an interview.           complemented by the website www.weaselwords.com.au
         This work shop includes practical instruction in interviewing                 Don’s latest book, American Journeys, is a narrative of modern America
         techniques and media management.                                              from Watson's travels in the United States post-Hurricane Katrina.
6:00pm - 8:00pm
         Welcome Cocktail Reception                                             Wednesday 7th May 2008
         Catharine Lumby, Director, Journalism & Media Research Centre,         9:10    Chair: Welcome
         UNSW                                                                   9:15    Speaker: Trust me – I’m a (former) journalist
         The Sixth Estate? Communicating in the online era.                             Hedley Thomas, General Manager, Communications and External
         White Horse, 385 Crown Street, Surry Hills.                                    Relations. Queensland Gas Company (QGC)
Tuesday 6th May 2008                                                            9:55    Panel: Participation inside the organisation
                                                                                        • Matt Overington, Account Director, Hill & Knowlton Australia
9:05   Opening – Chris Warren, Federal Secretary Media                                  • Nathan Wallace, Associate Director - Technology, Janssen-Cilag
       Entertainment Arts & Alliance                                                    • Marnie Macdonald, Online Communications Manager, Aust. Wool
9:25   Chair: Ross Greenwood,                                                           Innovations Ltd.
       Business & Finance Editor, Nine Network Australia                        10:35   Morning Break
9:30   Speaker: An accidental life in Public Affairs                            11:00   Panel: Politics, policies and participation
       Wendy McCarthy AO                                                                • Greg Turnbull, Executive Producer, Network News, Network Ten
       Wendy McCarthy has held executive and non-executive director                     • Antony Loewenstein, freelance journalist, author & blogger
       roles in many private and public institutions. She has published                 • Brett Solomon, Executive Director, Getup!
       many articles and is the author of five books. In 2005 she
                                                                                11:40   Casestudy: Successful Public Affairs Campaigning
       completed a decade as Chancellor of the University of Canberra.
                                                                                        Gabriel McDowell, Managing Director, Res Publica Pty Ltd
10:10 Panel: What is social media? Why is it important? What is hot?                    Gabriel will draw on examples from many of his campaigns including
       • Trevor Cook, blogger                                                           the campaign to Legalise Therapeutic Cloning.
       • Laurel Papworth, social networking strategist
                                                                                12:20   Case Study: Kevin 07 – the most successful campaign of 2007
       • Mark Jones, Director, Filtered Media                                           Neil Lawrence, Chief Executive Officer, STW Communications
11:00 Morning Break
                                                                                1:00    Lunch
11:30 Speaker: New Frontiers in community and stakeholder
                                                                                1:50    Speaker: nowwearetalking
       intelligence                                                                     Phil Burgess, MD, Public Policy & Communications, Telstra (TBC)
       Sam Mostyn, Advisor IAG, Board Member AFL, Reconciliation
       Australia and Australian Volunteers International                        2:30    Panel: Social media and communications strategies
                                                                                        • Anne Bartlett-Bragg, UTS, Digital Dialogues
12:10 Panel: Who is the online audience? Are they different?                            • Mark Neely, Co-Founder Rife Media
       • Mark Pesce, Digital Cultures Programme, University of Sydney                   • Chris Newlan, Principal, Lighthouse Communications Group
       • Sheryle Moon, CEO, Australian Information Industry Association
                                                                                3:10    Afternoon Break
12: 55 Lunch
                                                                                3:30    Casestudy: Is your website an effective communications tool?
1:50   Speaker: The new old media, the new new media and why                            Dave Gravina, Managing Director, Digital Eskimo work includes
       I lie awake at night.                                                            campaigns for your Rights at Work, Amnesty International and Raise
       Dr Colin McLeod, General Manager Marketing, Communications and                   the Bar for NSW
       Public Affairs, AFL
                                                                                4:10    Panel: Legal, ethical and professional issues
2:30   Panel: Using social media to reach external audiences                            • Patrick Fair, Baker & MacKenzie
       • Kylie Johnson, Head of Multimedia, CSIRO                                       • Stephen Rapley, ABC Unleashed
       • Sam Roggeveen, The Interpreter, Lowy Institute
                                                                                4:50    Chair Close
3:25   Afternoon break
3:50   Panel: Enterprise 2.0: what is it and who                                For further information about the Walkleys Public Affairs program and to
       is doing what?                                                           register on-line visit http://publicaffairs.alliance.org.au
       • Ross Dawson, Chairman, Future Exploration Network                      Conventions will be held in Canberra on the 20th August 2008 and Perth on
       • Steven Lewis, Communications Manager, AMP                              the 11th September 2008.
       • Christopher Hire, Global Innovation Review, 2thinknow
4:30 Panel: The media online: issues and prospects                              SUPPORTED By                             HOSTED By
       • Jonathan Este, Communications Director, Media Entertainment
       & Arts Alliance
       • Stephen Mayne, Founder, Crikey
       • Marnie Cordell, Editor, New Matilda
5:10   Chair Close

								
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