The PR Warrior’s
‘Social Media Bootcamp’
Build your personal brand (and network) by leveraging the myriad of social media platforms that currently
are being used with great success by millions of individuals around the world.
Some say social media is an evolution, others believe it’s more like a revolution. No matter what your view,
social media – the collective term encompassing blogs, podcasts, RSS feeds and social networking
communities such as Twitter, Facebook and LinkedIn – has changed forever the way people communicate
and interact with each other.
Savvy executives, entrepreneurs and professional consultants are using social media techniques to build
their profile, increase the size of their networks, connect with like-minded professionals, generate leads
and increase business.
This workshop will be oriented towards marketing and communications and free of tech-speak and jargon.
WHO IS THE PR WARRIOR?
Trevor Young is The PR Warrior, a battle-hardened public relations and marketing
communications consultant, blogger, speaker and trainer.
An ex-journalist and former senior consultant with some of the Australia’s biggest PR agencies, Trevor has
over a period of 20 years advised a broad range of blue-chip brands, fast-growth companies,
entrepreneurial start-ups and high-profile individuals.
Far from standing still, he has for a number of years immersed himself in the ever-changing world of social
media – including blogging, podcasting and social networking - in an effort to better provide his clients with
pragmatic advice about the new and exciting ways in which they can communicate and engage with
consumers, influencers and stakeholders
Trevor’s blog (www.prwarrior.typepad.com) has been named by Smartcompany.com.au as one of
Australia’s top 15 business blogs; it also appears on regularly on Socialmediatoday.com (‘The web’s best
thinkers on social media and Web 2.0’) and UK-based Marcomprofessional.com.
Trevor is also an avid Twitter user and active participant in Australia’s fast-growing social media ‘scene’.
FAST-TRACK YOUR SOCIAL MEDIA KNOWLEDGE WITH THIS INTENSIVE 3-HOUR WORKSHOP