"The Social Media The Social Media"
The Social Media: A Twitter, Facebook and LinkedIn Primer years… Over the last 10 years… …businesses small and large have experienced a windfall of technological advances which have helped them grow and expand. For example, the letters we used to take to the post office have morphed into emails that we simply push “send” to distribute. While we are waiting to board our plane, we can answer our emails from 4 different accounts. We can even dial up and talk directly to our clients across the globe through our computers for free! The speed, quality and quantity of business that we can undertake has increased at lightening speed! If your online campaign is focused solely on a Google Adwords Campaign, Search Engine Optimization (SEO) or email marketing alone...you are missing one of the most important promotional tools - a targeted and customized social media marketing campaign. Now it seems you can’t turn around without hearing someone mentioning Twitter, Facebook, LinkedIn and the “social media” as a whole. What many businesses don’t recognize is the unbelievable impact that social networking sites can yield when used as a marketing vehicle for your business. It captures what other online marketing tools miss: the human element. Imagine how powerful it would be to actually have a real-time conversation with your target consumer or a contact that could help build your business. A direct human connection builds credibility and fuels positive word of mouth. Sites such as Twitter, Facebook and LinkedIn exist solely to build relationships such as these. Twitter, Imagine going to at least 3 relevant, targeted networking events every day and meeting people that can grow your business. And imagine doing it on an international scale without ever having to get on a plane or leaving your office. That’s the power of the social media. The connections you make translates into more traffic to your website which in many cases is your point of sale. Visit Us Online: www.emsincorporated.com / Call Us on 800-881-7342 or email us by clicking here! To help you navigate the wonderful world of “Online Cocktail Parties,” here is a brief explanation of three of the most popular sites and definitions of key terms associated with each site. Please note that this information is just a taster and is by no means a comprehensive report of all elements of the following social media sites. There are entire books written on each individual one of them! You can learn more about each site by visiting each website’s “Help” section. They are surprisingly helpful and packed with useful information to help you get started. First up: twitter! A Brief Explanation Twitter is a social networking service that allows its users to post a mixture of personal and professional messages of up to 140 characters in length. Key Terms Profile Twitter Profile (similar to Facebook and LinkedIn): This is the page where people can visit to learn more about you and determine if they want to follow you. This page contains your picture, information about yourself, links to your other websites, company logo and your tweet history. Tweets: Tweets: A ‘tweet’ is a 140 character message that you post which can be seen by anyone on Twitter. Your ‘followers’ will be able to see your ‘tweets’ automatically. (A few examples of types of ‘tweets’ can be seen below) Wall: Wall: A term that defines the location of where your post can be seen. The “wall” contains post updates of everyone in your network. Visit Us Online: www.emsincorporated.com / Call Us on 800-881-7342 or email us by clicking here! Followers: Followers: The people that subscribe to your tweets are called ‘followers.’ These people see all of your tweets and are also able to send you a direct message. Following Your following on Twitter is comprised of the number of people whose Following: tweets you subscribe to (similar to friends/connections on Facebook and LinkedIn). You are able to see every tweet they send out and also send them direct messages. Direct Messages (DM): These are messages sent privately to your twitter mailbox (or sent from you to others). These can not be seen by everyone and are useful for sharing confidential information. Types of Tweets: • ost: Post General Post: This could be an update on your day, what you are doing, a new project that you just landed, the launch of a new product, your thoughts on a newsworthy topic, etc. • post: Link post: This is a tweet where you share hyperlinks to an outside site that you think your followers would be interested in seeing. This could be your website, blog, landing page, Youtube channel, flickr album, a relevant news or entertainment or even a newspaper article. • ReTweet (RT): This is when you share another person’s tweet (because you found it interesting/entertaining, or you want to help promote them or their message). By typing RT, the “@” sign, a twitter username and then the original message you are able to share a friend’s tweet with all of your followers (and Twitter at large). • Subject- weets: Tweets Subject-Tagged Tweets: By placing the # sign in front of a word in your tweet (ex: #publicity) you are tagging your tweet as being related to that subject. Twitter users who want to search what people are saying about publicity will search #publicity and your tweet will show up in the search results. Visit Us Online: www.emsincorporated.com / Call Us on 800-881-7342 or email us by clicking here! A Brief Explanation Facebook is a social networking site that is most commonly used as a means for staying in touch with friends, meeting new friends and sharing business ideas. There are no character limits to status updates in Facebook like there are in Twitter. The culture on Facebook is more informal and friendly than on LinkedIn. You are much more likely to see posts of entertaining things and personal well- wishes mixed in with business oriented updates. Key Terms Profile (similar to Twitter and LinkedIn ): The Facebook profile allows for more information sharing than the other sites. For example, you can share photo albums, videos, notes and links to other sites. The KEY difference from other sites is the wall… Post: Post A message that you write and share with your network on your wall. Wall: Wall: This is where all of your posts are located where people can now read, comment and share. ‘Friends’ can also write directly on your wall which is visible to all of your connections on Facebook. Among the key wall elements are: • Updates Status Updates - things that you post on your wall • Comments Comments- a response to what you post • Like”- “Like”- a positive comment you can leave on anything a person posts Like” with a single click (it looks like a “thumbs up”) Newsfeed: Newsfeed: Appearing on your Facebook homepage (once you log-on), is a running list (in real-time) of all of your ‘friends’ updates. This is the key way to keep your finger on the pulse of what’s happening in your network of friends. Visit Us Online: www.emsincorporated.com / Call Us on 800-881-7342 or email us by clicking here! Friends (similar to followers on Twitter and connections on LinkedIn): On Facebook a friend is a two-way relationship (whereas on Twitter someone can follow you without you following them). Once two people have agreed to be friends they can view each other’s full profile information (some people limit their profile to friends only), post a message on each other’s walls and will appear in each other’s newsfeed. You can also send out mass messages to your friends, invite them to events and to your other groups. You can also suggest other friends they may want to connect with. Request: Friend Request: Simply, this is when someone requests to connect with you. In Facebook you must approve a friend request before they are connected to you (unlike Twitter, where anyone can follow you unless you block them). Messages: Messages Just like on the other sites, you and your friends can send and receive private messages. Events: Events: You can create events and send out virtual invitations to your friends. These events can be real events (ex: a party or speaking engagement) or virtual events (like a webinar). The events page gives information on the event and allows you to see who is attending. Also, there is a wall on an event page just like on your profile. Here people can discuss the upcoming event, ask questions or share further info. Chat: Facebook Chat Similar to Yahoo! and MSN Messenger, this is the instant messaging system in Facebook that can be enabled or disabled. If enabled, you can instantly message your Facebook friends if they are online. Groups: Groups: When a cluster of Facebook users share a common interest, a group can be created. You are also able to choose your groups to join. In groups there is a wall in addition to a discussion board. Here you are able to post items and people can come by and leave comments. Groups are a terrific place to build relevant friends; ones who may be interested in your topic or business. Page: Fan Page: A fan page is similar to your profile except it is for a specific company, celebrity, book or business that wouldn’t have “friends” but would rather have “fans.” People who “become fans” can receive mass messages Visit Us Online: www.emsincorporated.com / Call Us on 800-881-7342 or email us by clicking here! and are able to post on the wall. The only thing a fan can’t do is send a message directly to the Fan Page. Examples of this are Twilight, Tom Cruise, Doctor Phil and American Airlines. A Brief Explanation LinkedIn is a networking site most commonly used for professional reasons. The culture on LinkedIn is the most professional of all the different sites. People don’t generally communicate just to say hello, and people cannot comment on your status updates like they can on Facebook. Rather, people are networking for business, jobs and to seek answers to their business questions. As a result, asking questions to people you don’t know is very common (and encouraged by LinkedIn). Key Terms Profile A person’s profile on LinkedIn contains their picture and their professional Profile: background information. The information in a person’s profile can be as extensive or brief as they want it to be. You are able to add such background information as your employment history, education, awards and honors, recommendations and professional memberships. Your profile can also link to other sites and have your blog imported into it. Recommendations: These are testimonials people write for you (or you write for Recommendations: them) on LinkedIn, which will appear on the profile page. Updates: Network Updates This is the area on your profile that says what you are working on. This is similar to a status update on Facebook, except that people cannot comment on it. Visit Us Online: www.emsincorporated.com / Call Us on 800-881-7342 or email us by clicking here! Connections (similar to followers on Twitter and friends on Facebook): Once someone is connected to you, you can view all their information, recommend them, send them direct messages and invite them to your groups. Messages: Messages: In LinkedIn, you have a mail box similar to the other sites. The difference is, you can only send messages to people who are connected to you. Connect: Invitation to Connect: This is similar to a friend request in Facebook and is sent directly to your inbox. Groups: Groups: These are very similar to the groups found on Facebook. The difference is that LinkedIn groups allow you to post discussions – questions, articles, news stories and more. These groups are VERY active, with many comments and discussions holding numerous postings. People can comment on your postings and send a message to you directly on the topic. You are also able to create your own professional group, where you can feature certain discussion posts as well as having the opportunity to mass message all group members. Groups also contain news and job boards where members can post. But…this is just the beginning! The above key word list of terms is there to help you get acquainted with the online world. But there are still hundreds more terms, strategies and different applications which can be utilized in the social media. Like many business people, I realize how busy you can get. But we also know how important social media marketing is to your overall marketing strategy. If you are interested, we can help you harness the power of the social media for 727-443- your business. Give my partner Steve a call on 727-443-7115, Extension 202 or email him by clicking here to learn more. We look forward to hearing from you. Warm Regards, Marsha Friedman Visit Us Online: www.emsincorporated.com / Call Us on 800-881-7342 or email us by clicking here!