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					        The Social Media:
A Twitter, Facebook and LinkedIn Primer
                 years…
Over the last 10 years…
…businesses small and large have experienced a windfall of technological
advances which have helped them grow and expand. For example, the letters
we used to take to the post office have morphed into emails that we simply
push “send” to distribute. While we are waiting to board our plane, we can
answer our emails from 4 different accounts. We can even dial up and talk
directly to our clients across the globe through our computers for free! The
speed, quality and quantity of business that we can undertake has increased at
lightening speed!

If your online campaign is focused solely on a Google Adwords Campaign,
Search Engine Optimization (SEO) or email marketing alone...you are missing
one of the most important promotional tools - a targeted and customized social
media marketing campaign.

Now it seems you can’t turn around without hearing someone mentioning
Twitter, Facebook, LinkedIn and the “social media” as a whole. What many
businesses don’t recognize is the unbelievable impact that social networking
sites can yield when used as a marketing vehicle for your business. It captures
what other online marketing tools miss: the human element. Imagine how
powerful it would be to actually have a real-time conversation with your target
consumer or a contact that could help build your business. A direct human
connection builds credibility and fuels positive word of mouth. Sites such as
Twitter, Facebook and LinkedIn exist solely to build relationships such as these.
Twitter,

Imagine going to at least 3 relevant, targeted networking events every day and
meeting people that can grow your business. And imagine doing it on an
international scale without ever having to get on a plane or leaving your office.
That’s the power of the social media. The connections you make translates into
more traffic to your website which in many cases is your point of sale.




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To help you navigate the wonderful world of “Online Cocktail Parties,” here is a
brief explanation of three of the most popular sites and definitions of key terms
associated with each site. Please note that this information is just a taster and is
by no means a comprehensive report of all elements of the following social
media sites. There are entire books written on each individual one of them! You
can learn more about each site by visiting each website’s “Help” section. They
are surprisingly helpful and packed with useful information to help you get
started.

First up: twitter!




                                        A Brief Explanation

Twitter is a social networking service that allows its users to post a mixture of
personal and professional messages of up to 140 characters in length.


                                        Key Terms

        Profile
Twitter Profile (similar to Facebook and LinkedIn): This is the page where people
can visit to learn more about you and determine if they want to follow you. This
page contains your picture, information about yourself, links to your other
websites, company logo and your tweet history.

Tweets:
Tweets: A ‘tweet’ is a 140 character message that you post which can be seen
by anyone on Twitter. Your ‘followers’ will be able to see your ‘tweets’
automatically. (A few examples of types of ‘tweets’ can be seen below)

Wall:
Wall: A term that defines the location of where your post can be seen. The
“wall” contains post updates of everyone in your network.




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Followers:
Followers: The people that subscribe to your tweets are called ‘followers.’ These
people see all of your tweets and are also able to send you a direct message.

Following Your following on Twitter is comprised of the number of people whose
Following:
tweets you subscribe to (similar to friends/connections on Facebook and
LinkedIn). You are able to see every tweet they send out and also send them
direct messages.

Direct Messages (DM): These are messages sent privately to your twitter mailbox
(or sent from you to others). These can not be seen by everyone and are useful
for sharing confidential information.

Types of Tweets:

   •             ost:
               Post
       General Post: This could be an update on your day, what you are doing,
       a new project that you just landed, the launch of a new product, your
       thoughts on a newsworthy topic, etc.

   •        post:
       Link post: This is a tweet where you share hyperlinks to an outside site that
       you think your followers would be interested in seeing. This could be your
       website, blog, landing page, Youtube channel, flickr album, a relevant
       news or entertainment or even a newspaper article.

   •   ReTweet (RT): This is when you share another person’s tweet (because you
       found it interesting/entertaining, or you want to help promote them or
       their message). By typing RT, the “@” sign, a twitter username and then
       the original message you are able to share a friend’s tweet with all of your
       followers (and Twitter at large).

   •   Subject-            weets:
                          Tweets
       Subject-Tagged Tweets: By placing the # sign in front of a word in your
       tweet (ex: #publicity) you are tagging your tweet as being related to that
       subject. Twitter users who want to search what people are saying about
       publicity will search #publicity and your tweet will show up in the search
       results.




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                                             A Brief Explanation

Facebook is a social networking site that is most commonly used as a means for
staying in touch with friends, meeting new friends and sharing business ideas.
There are no character limits to status updates in Facebook like there are in
Twitter. The culture on Facebook is more informal and friendly than on LinkedIn.
You are much more likely to see posts of entertaining things and personal well-
wishes mixed in with business oriented updates.

                                        Key Terms

Profile (similar to Twitter and LinkedIn ): The Facebook profile allows for more
information sharing than the other sites. For example, you can share photo
albums, videos, notes and links to other sites. The KEY difference from other sites
is the wall…

Post:
Post A message that you write and share with your network on your wall.

Wall:
Wall: This is where all of your posts are located where people can now read,
comment and share. ‘Friends’ can also write directly on your wall which is visible
to all of your connections on Facebook. Among the key wall elements are:

   •          Updates
       Status Updates - things that you post on your wall

   •   Comments
       Comments- a response to what you post

   •    Like”-
       “Like”- a positive comment you can leave on anything a person posts
        Like”
       with a single click (it looks like a “thumbs up”)

Newsfeed:
Newsfeed: Appearing on your Facebook homepage (once you log-on), is a
running list (in real-time) of all of your ‘friends’ updates. This is the key way to
keep your finger on the pulse of what’s happening in your network of friends.

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Friends (similar to followers on Twitter and connections on LinkedIn): On
Facebook a friend is a two-way relationship (whereas on Twitter someone can
follow you without you following them). Once two people have agreed to be
friends they can view each other’s full profile information (some people limit their
profile to friends only), post a message on each other’s walls and will appear in
each other’s newsfeed. You can also send out mass messages to your friends,
invite them to events and to your other groups. You can also suggest other
friends they may want to connect with.

       Request:
Friend Request: Simply, this is when someone requests to connect with you. In
Facebook you must approve a friend request before they are connected to you
(unlike Twitter, where anyone can follow you unless you block them).

Messages:
Messages Just like on the other sites, you and your friends can send and
receive private messages.

Events:
Events: You can create events and send out virtual invitations to your friends.
These events can be real events (ex: a party or speaking engagement) or virtual
events (like a webinar). The events page gives information on the event and
allows you to see who is attending. Also, there is a wall on an event page just
like on your profile. Here people can discuss the upcoming event, ask questions
or share further info.

          Chat:
Facebook Chat Similar to Yahoo! and MSN Messenger, this is the instant
messaging system in Facebook that can be enabled or disabled. If enabled,
you can instantly message your Facebook friends if they are online.

Groups:
Groups: When a cluster of Facebook users share a common interest, a group
can be created. You are also able to choose your groups to join. In groups
there is a wall in addition to a discussion board. Here you are able to post items
and people can come by and leave comments. Groups are a terrific place to
build relevant friends; ones who may be interested in your topic or business.

    Page:
Fan Page: A fan page is similar to your profile except it is for a specific
company, celebrity, book or business that wouldn’t have “friends” but would
rather have “fans.” People who “become fans” can receive mass messages

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and are able to post on the wall. The only thing a fan can’t do is send a
message directly to the Fan Page. Examples of this are Twilight, Tom Cruise,
Doctor Phil and American Airlines.




                                             A Brief Explanation

LinkedIn is a networking site most commonly used for professional reasons. The
culture on LinkedIn is the most professional of all the different sites. People don’t
generally communicate just to say hello, and people cannot comment on your
status updates like they can on Facebook. Rather, people are networking for
business, jobs and to seek answers to their business questions. As a result, asking
questions to people you don’t know is very common (and encouraged by
LinkedIn).

                                        Key Terms

Profile A person’s profile on LinkedIn contains their picture and their professional
Profile:
background information. The information in a person’s profile can be as
extensive or brief as they want it to be. You are able to add such background
information as your employment history, education, awards and honors,
recommendations and professional memberships. Your profile can also link to
other sites and have your blog imported into it.

Recommendations: These are testimonials people write for you (or you write for
Recommendations:
them) on LinkedIn, which will appear on the profile page.

          Updates:
Network Updates This is the area on your profile that says what you are working
on. This is similar to a status update on Facebook, except that people cannot
comment on it.




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Connections (similar to followers on Twitter and friends on Facebook): Once
someone is connected to you, you can view all their information, recommend
them, send them direct messages and invite them to your groups.

Messages:
Messages: In LinkedIn, you have a mail box similar to the other sites. The
difference is, you can only send messages to people who are connected to
you.

              Connect:
Invitation to Connect: This is similar to a friend request in Facebook and is sent
directly to your inbox.

Groups:
Groups: These are very similar to the groups found on Facebook. The difference
is that LinkedIn groups allow you to post discussions – questions, articles, news
stories and more. These groups are VERY active, with many comments and
discussions holding numerous postings. People can comment on your postings
and send a message to you directly on the topic. You are also able to create
your own professional group, where you can feature certain discussion posts as
well as having the opportunity to mass message all group members. Groups also
contain news and job boards where members can post.

But…this is just the beginning!
The above key word list of terms is there to help you get acquainted with the
online world. But there are still hundreds more terms, strategies and different
applications which can be utilized in the social media.

Like many business people, I realize how busy you can get. But we also know
how important social media marketing is to your overall marketing strategy. If
you are interested, we can help you harness the power of the social media for
                                               727-443-
your business. Give my partner Steve a call on 727-443-7115, Extension 202
or email him by clicking here to learn more. We look forward to hearing from
you.

Warm Regards,

Marsha Friedman


 Visit Us Online: www.emsincorporated.com / Call Us on 800-881-7342 or email us by clicking here!