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The Nuts and Bolts of Social Media by elfphabet2


									The Nuts and Bolts of Social Media                             Michigan Bankers Association
February 2, 2010                                                     Education Center
                                                                      507 South Grand Avenue
                                                                                                               Michigan Bankers Association
Name:                                                                                                            Providing Premier Banker Education
                                                                        Lansing, MI 48933
Bank/Firm:                                                                517-485-3600

City/St/Zip:                                                 Hotel Information
E-mail Address:                                              Please be sure to ask for MBA preferred
Phone:                          Fax:                                                                            The Nuts and Bolts of
                                                             Downtown:                 North:
Registration Fee:                                            Radisson                  Courtyard by Marriott        Social Media
If received by Jan. 12, 2010     After Jan. 12, 2010         111 N. Grand Ave.         2710 Lake Lansing Rd.
MBA Members: $225                MBA Members: $245           Lansing, MI 48933         Lansing, MI 48912
Nonmembers: $450                 Nonmembers: $490            517-482-0188              517-482-0500

Ways to Register:
Mail: Michigan Bankers Association
      507 S. Grand Ave.                                           Registration begins at 8:30 a.m.
      Lansing, MI 48933                                            Seminar: 9:00 a.m. - 4:00 p.m.
Fax: (517) 487-1235       Online:
                                                                          Lunch Break: Noon
   If you have a disability that may affect your
participation, please check here. We will contact you to
                                                              Seminar Multiple Pricing Discounts
discuss your needs.
                                                                       and Early Bird Specials
Method of Payment: (check one)
                                                                   • 1 Attendee: $225 Early Bird/
   Check payable to Michigan Bankers Association                       Regular Registration $245                Tuesday, February 2, 2010
   MasterCard       Visa       AMEX                              • 2-4 Attendees: $175 Early Bird/              MBA Education Center
 Credit Card Number:                                                   Regular Registration $195                Lansing
 Signature:                         Exp.Date:      /             • 5-7 Attendees: $150 Early Bird/
                                                                       Regular Registration $170
 Printed Name of Cardholder:
                                                              Pricing for 8 or more, please contact the MBA
Cancellations: The MBA will refund registration fees for
cancellations received in writing more than three business
days prior to the event. Substitutions are always welcome.

Michigan Bankers Association
 507 S. Grand Ave
 Lansing, MI 48933
 (517) 485-3600                                                 For detailed directions, click “About
                                                                the MBA” at
The Nuts and Bolts of                        What You Will Learn                                                   Paula Frerichs
Social Media                                 Participants will address how to develop                 HR Senior Manager and Recruiting Director
                                             a social media vision. They will also learn                          Plante & Moran
This session will highlight the variety of   about the effective use of social networking           Paula Frerichs’ primary responsibility is
social media outlets available today.        to attract and retain customers, promote               directing and developing recruiting strategies
Basic terms and social networking skills     products and services, as well as using                for the firm. Paula has over 15 years of
will be addressed. The session will          social media to recruit staff.                         experience in human resources and recruiting.
cover:                                                                                              Before joining P&M, she was a Director for
                                                                                                    National Campus Recruiting with Deloitte &
                                             Design considerations/building a profile               Touche and an HR Manager for Electronic Data
• What you need to get started in                                                                   Systems (EDS). Prior to her career in human
  building an online community               and risk factors will also be covered in this          resources, she spent several years in banking.
• Differences in the tools available                                                                             Robert Funke, CISA
  today (i.e. Facebook, LinkedIn,                                                                                Consulting Manager
  Twitter, You-Tube)                               Speaker Information                                            Plante & Moran
                                                                                                    Bob has more than 20 years of experience in
• Hands on workshop using social                                                                    financial information systems and operational
  media tools                                                Raj J. Patel, CISA, CISM               auditing. He manages client engagements
                                                                      Partner                       requiring IT general control audits, risk
                                                                 Plante & Moran                     assessments, GLBA compliance reviews, Red
• Best Practices case studies                Raj Patel is an expert in information security         Flags (identity theft) compliance reviews,
                                             and leads Plante & Moran’s security assurance          Internet banking reviews, and remote deposit
• Implications to your technology            practice. He focuses on minimizing information         capture.
  platform (Traffic and Search Engine        security risks, penetration testing, and compliance
  Optimization)                              with security related regulations and standards.
                                             Raj has 17 years of IT and financial audit
• Risks associated with social media         experience with financial institutions. He was
                                             recently named to the Crain’s Detroit Business
                                                                                                           Who Should Attend
                                             2009 “40 Under 40”
• A panel of bankers discussing their        list.                                                       • Bank Presidents/CEOs
  experiences with social media                                     Jeff Antaya                          • Branch Managers
                                                             Chief Marketing Officer                     • Marketing Directors
                                                                 Plante & Moran
                                                                                                         • HR Professionals
                                             Jeff Antaya leads the team responsible for all of           • IT Directors
                                             the firm’s marketing, advertising, public relations,
                                             communications, marketing technology and social
                                             media. Recent social media efforts resulted in
                                             a significant increases in Web site traffic, leads,
                                             and new business for the firm. Jeff has been
                                             quoted relative to the firms social media activities
                                             on LinkedIn by the Grand Rapids Business Journal,
                                             Business Review, Great Lakes IT Report, and the
                                             Feldman Report on WWJ.

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