The Nuts and Bolts of Social Media Michigan Bankers Association February 2, 2010 Education Center 507 South Grand Avenue Michigan Bankers Association Name: Providing Premier Banker Education Lansing, MI 48933 Bank/Firm: 517-485-3600 Address: City/St/Zip: Hotel Information E-mail Address: Please be sure to ask for MBA preferred rates. Phone: Fax: The Nuts and Bolts of Downtown: North: Registration Fee: Radisson Courtyard by Marriott Social Media If received by Jan. 12, 2010 After Jan. 12, 2010 111 N. Grand Ave. 2710 Lake Lansing Rd. MBA Members: $225 MBA Members: $245 Lansing, MI 48933 Lansing, MI 48912 Nonmembers: $450 Nonmembers: $490 517-482-0188 517-482-0500 Ways to Register: Mail: Michigan Bankers Association 507 S. Grand Ave. Registration begins at 8:30 a.m. Lansing, MI 48933 Seminar: 9:00 a.m. - 4:00 p.m. Fax: (517) 487-1235 Online: www.mibankers.com Lunch Break: Noon If you have a disability that may affect your participation, please check here. We will contact you to Seminar Multiple Pricing Discounts discuss your needs. and Early Bird Specials Method of Payment: (check one) • 1 Attendee: $225 Early Bird/ Check payable to Michigan Bankers Association Regular Registration $245 Tuesday, February 2, 2010 MasterCard Visa AMEX • 2-4 Attendees: $175 Early Bird/ MBA Education Center Credit Card Number: Regular Registration $195 Lansing Signature: Exp.Date: / • 5-7 Attendees: $150 Early Bird/ Regular Registration $170 Printed Name of Cardholder: Pricing for 8 or more, please contact the MBA Cancellations: The MBA will refund registration fees for cancellations received in writing more than three business days prior to the event. Substitutions are always welcome. Michigan Bankers Association 507 S. Grand Ave Lansing, MI 48933 (517) 485-3600 For detailed directions, click “About www.mibankers.com E-MAIL the MBA” at www.mibankers.com The Nuts and Bolts of What You Will Learn Paula Frerichs Social Media Participants will address how to develop HR Senior Manager and Recruiting Director a social media vision. They will also learn Plante & Moran This session will highlight the variety of about the effective use of social networking Paula Frerichs’ primary responsibility is social media outlets available today. to attract and retain customers, promote directing and developing recruiting strategies Basic terms and social networking skills products and services, as well as using for the firm. Paula has over 15 years of will be addressed. The session will social media to recruit staff. experience in human resources and recruiting. cover: Before joining P&M, she was a Director for National Campus Recruiting with Deloitte & Design considerations/building a profile Touche and an HR Manager for Electronic Data • What you need to get started in Systems (EDS). Prior to her career in human building an online community and risk factors will also be covered in this resources, she spent several years in banking. session. • Differences in the tools available Robert Funke, CISA today (i.e. Facebook, LinkedIn, Consulting Manager Twitter, You-Tube) Speaker Information Plante & Moran Bob has more than 20 years of experience in • Hands on workshop using social financial information systems and operational media tools Raj J. Patel, CISA, CISM auditing. He manages client engagements Partner requiring IT general control audits, risk Plante & Moran assessments, GLBA compliance reviews, Red • Best Practices case studies Raj Patel is an expert in information security Flags (identity theft) compliance reviews, and leads Plante & Moran’s security assurance Internet banking reviews, and remote deposit • Implications to your technology practice. He focuses on minimizing information capture. platform (Traffic and Search Engine security risks, penetration testing, and compliance Optimization) with security related regulations and standards. Raj has 17 years of IT and financial audit • Risks associated with social media experience with financial institutions. He was recently named to the Crain’s Detroit Business Who Should Attend 2009 “40 Under 40” • A panel of bankers discussing their list. • Bank Presidents/CEOs experiences with social media Jeff Antaya • Branch Managers Chief Marketing Officer • Marketing Directors Plante & Moran • HR Professionals Jeff Antaya leads the team responsible for all of • IT Directors the firm’s marketing, advertising, public relations, communications, marketing technology and social media. Recent social media efforts resulted in a significant increases in Web site traffic, leads, and new business for the firm. Jeff has been quoted relative to the firms social media activities on LinkedIn by the Grand Rapids Business Journal, Business Review, Great Lakes IT Report, and the Feldman Report on WWJ.
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